Japie ict i_hub 12 may 2011

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Feedback from Ad-Tech 2011 in San Francisco relating to tablets, social gaming and group buying.

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Feedback & Trends:

@japies

Group buying’s 4 pillars:

commerce

local

social

mobile

How can can you ride the wave?

Start your own social buying business

Get your products / services onto a social buying web site

Add a social buying plug-in onto your own web site

Social gaming

What is Social Gaming?

How can can you play along?

Install a game app on you web site

Identify branding opportunities within local games or intl. games in your target market

Develop your own games

If all else fails: just start playing

The tablet revolution is here!

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Fit content to the device experience

Be rigorously platform-agnostic

Manage expectations

Make your web presence HTML 5 compliant

@japiesemarketingblog.co.

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