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1
BREAKING THE
PINK STEREOTYPE
2
Hello I’m
George
3
Pleaseexcusemycolor-blindness
4
4-yearoldRileyhasitallfiguredout...
WatchonYouTube:https://www.youtube.com/watch?v=-FjbCTa_MCM
5
TheeasysoluBontotargetwomen
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ButEllensaiditbeGer...
WatchonYouTubehttps://www.youtube.com/watch?v=eCyw3prIWhc
7
GoldDust(1893)
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Libby’s(1920)
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Hoover(1936)
10
Palmolive(1938)
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WarnerBros(1960s)
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PoloRalphLauren(1980s)
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Dove(2004)
14WatchonYouTube:https://www.youtube.com/watch?v=o251LFQJIQg
Thankyou,Mom(2012)
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...leadingtoallkindsofempoweringads
NotSorry(Pantene,2014) IwillwhatIwant(UnderArmour,2014)
Likeagirl(Always,2014) Rocketship(GoldieBlox,2014)
16Source:ThinkwithGoogle(May2016)
YouTubeCEOsayswomenloveempoweringads
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FEMALE EMPOWERMENT Is the new pink
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FEMALE EMPOWERMENT Is the new pink
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Is the new pink
20
Thank
You
21
You can find me at
Socialab.
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