Mikael Leinonen, MyGamez

We make mobile game publishing in China easy!

Winter Nights Helsinki 2016

• Publisher of foreign mobile games in China • Shanghai, Tianjin, Taipei, Pori, Vancouver,

Kuala Lumpur • First publisher with the Single SDK

publishing model for China Android

MyGamez in brief

China the Good, the Bad and the Ugly

China - the Good

mobile games market globally#1

• Spending money • Decent devices • Gaming crazy • Connected

Android players are good!

Big demand for foreign

games

China - the Bad

• Regulation is… weird? • Dozens of Android stores to cover • Billing is a head ache: SDKs • Game stores are demanding • Ads - it’s complicated • No Facebook replacement • Lot of device models to cover

20%

20%

30%

30%

24%

24%

48%

5%

More hands sharing the pie

Billing

Distribution channel

Publisher

Game developer

China - the Ugly

• Copy right = right to copy • Business culture is different

Big workload + long time to market + small revenue share + no ad revenues + highly competitive

market = high risk

How MyGamez can help?

Risk & hassle minimized

MySDKTM

土豆logo（带slogan，需在土豆市场部指导下使用该LOGO）

不带slogan组合

聚乐游戏WWW.JOLOPLAY.COM

Pantone 021 C

Pantone 1495 C

• Only one SDK integration • Time to market: 1-2

months • Strong marketing, proven

results • Fair business model

Thank you!Mikael Leinonen, CEO

mikael@mygamez.com