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Mobile Business Congress 2013 presentation by @wdecraene
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Mobile Business Congress 2013
Edegem | 18 April
From eCommerce
to mCommerce
Wim Decraene
What’s happening in the world
eBay and its shift from e to m
The mobile customer segment in Belgium
Belgian Mobile Wallet
Market Share 2010 - 2012
0%
20%
40%
60%
80%
100%
2010 2011 2012
Global Smart Connected Devices
Copyright © 2013 Accenture. All rights reserved. 3
Desktop
Laptop
Tablet
Smartphone
Δ ’08 -’12
- 46%
- 43%
+ 282%
+ 34%
Source: IDC, Worldwide Smart Connected Devices Market Share by Product Category, February 2013
4
Global Internet Traffic
Mobile vs. Desktop, 2008 - 2012
Copyright © 2013 Accenture. All rights reserved.
75%
80%
85%
90%
95%
100%
2008 Q4 2009 Q4 2010 Q4 2011 Q4
Mobile
Desktop
1%
99% 88%
12%
Source: StatCounter; Compiled and analyzed by Accenture
Δ’08 -’12
+ 112%
- 3%
Apple vs Android: 2009 - 2014 Global App Downloads
Copyright © 2013 Accenture. All rights reserved. 5
Source: Xyologic, 2012
What’s happening in the world
eBay and its shift from e to m
The mobile customer segment in Belgium
Belgian Mobile Wallet
7
eBay’s evolution
Copyright © 2013 Accenture. All rights reserved.
Then… Now… Tomorrow
From Internet,
Auction
To mobile and
apps
To Platform-as-a-
Service
eBay Website eBay & PayPal Apps X.Commerce Platform
X.Commerce Platform
8
Platform model
Copyright © 2013 Accenture. All rights reserved.
…
Customer
Experience
CRM
Payments
…
From point-to-point
integration…
… to a reusable model
through exposure of APIs
…
…
Merchant
s
Merchant
s
Capabilities Capabilities
Customer
Experience
CRM
Payments
9
Growth driven by mobile
Copyright © 2013 Accenture. All rights reserved.
eBay Marketplaces GMV
USD Billions, per year: ’09 -’12
PayPal TPV
USD Billions, per year: ’09 - ‘12
CAGR ’09 -’12 CAGR ’09 -’12
Source: eBay SEC Filings and earnings calls, Accenture analysis; GMV: Gross Merchandise Value; TPV: Total Payment Volume
48 52 55 55
1 2 5 13
2009 2010 2011 2012
$48 $54 $60 $68
Mobile
Desktop
= 100%
5%
12%
1.4% 8% 19% Mobile Share of
GMV 4%
71 91 115 131
0 1 4 14
2009 2010 2011 2012
$72 $92 $119 $145 = 100% 26%
Mobile
Desktop 22%
312% 165%
Mobile Share of
TPV >1% >1% 3% 10%
10
eBay vs. NASDAQ Composite
Copyright © 2013 Accenture. All rights reserved.
2 years: 2011 - 2013
80
90
100
110
120
130
140
150
160
1/3/2011 1/3/2012 1/3/2013
156
130
NASDAQ
Composite
Ebay
Source: finance.google.com
What’s happening in the world
eBay and its shift from e to m
The mobile customer segment in Belgium
Belgian Mobile Wallet
Smartphone penetration in Belgium The mobile customer segment
Copyright © 2013 Accenture. All rights reserved. 12
Source: GSK, 2013
% of Mobile segment spending more than 50% of digital budget via mobile
Mobile segment is ready to spend via Mobile
Copyright © 2013 Accenture. All rights reserved. 13
0% 10% 20% 30% 40% 50%
Healthcare
Fashion
IT equipment
Home & Office
Groceries
Telecom
Media, Books & Press
Travel & Transport
Source: Accenture, Mobile Business Survey Belgium 2013
Avg
Internet usage: 2011 - 2012
Barriers to mobile purchase still exist
Copyright © 2013 Accenture. All rights reserved. 14
0% 20% 40% 60%
Desktop / laptop
Tablet
Smartphone
Search for information on-line
0% 20% 40% 60%
Desktop / laptop
Tablet
Smartphone
Purchase on-line
Higher Use No Change Lower Use
What’s happening in the world
eBay and its shift from e to m
The mobile customer segment in Belgium
Belgian Mobile Wallet
Facilitating inApp Commerce Belgian Mobile Wallet
Copyright © 2013 Accenture. All rights reserved. 16
3 1 2
4
5
7
6
… Integrated in merchant Apps… A mobile wallet for every Belgian…
Copyright © 2013 Accenture. All rights reserved. 17
… and based on an open ecosystem
Copyright © 2013 Accenture. All rights reserved. 18
Belgian mWallet
End Users
Merchants
App Developers
Advertisers
MNO
Bank
Mobile Business Congress 2013
Edegem | 18 April
@wimdecraene
wim.decraene@accenture.com
www.accenture.com/mobility
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