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Devil’s Advocate Group to combat Group think
Group Think• The smartest people in the field work for us
Counter View• Not all the smart people work for us
Group Think• To profit from R&D, we must discover it
Counter View• Value in developing & commercializing
Group Think• Control our intellectual property (IP) so our
competitors don’t profit from our ideas
Counter View• Buy others’ IP whenever it advances
our business model
Group Think• Do what we do best and outsource the rest
Counter View• Create culture of innovation in the
team by exposing them to possibilities
Group Think• Test and validate for your company
Counter View• Test for your company… not
necessariliy in your company
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