SEMA - Personal Branding - Corey Perlman - Social Media

For Automotive Owners and Executives

Why worry about Personal Branding?

Best Practice: Keep it Simple!Focus on a few, ignore the rest.

• LinkedIn • Facebook• Instagram• Twitter

Agenda

What’s your strategy?

• Which sites will you focus on?

• Will you manage or someone else?

• How often do you want to post?

• What are your goals?

The purpose of each site: • Facebook: Connect on a

personal level with VIPs

• LinkedIn: A place for prospects to go to check you out. Win/lose credibility. Also good for recruiting.

• Instagram: Millennials.

• Twitter: Least of the four. Syndicate.

Start by being proud of your

profiles. • Cover photo

(1400x425)

• Headshot

• Tagline

• Summary

• Build your numbers.

Create Compelling Content

• Be helpful. FAQs

• Be Transparent. Humanize your company.

• Be proud. Show off you culture, your customers.

• Be consistent. You have to post weekly.

Go Live!

• Behind the scenes

• Value add

• humanize your brand

Here’s where you create thought

leadership

Agenda

Strengthen VIP Relationships on Facebook

Meet Nancy • Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Auburn Tiger fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Nancy and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

Best Practices

• If you’re too busy, get help.

• Employees, agency, interns

• Get it out of your head.

• Monitor and tweak.

In Summary: Fish where the Fish Are

Don’t try and do it all yourself.

Don’t get bent out of shape with slow results…

Focus on a few, forget about the rest.

Thank you! • www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)