View
579
Download
2
Category
Preview:
DESCRIPTION
English version of presentation held for IT team of Interdobs. The world changes with big impact on the demand on corporate IT. Organizations focus on reducing cost, due to bad experiences in the past and financial pressure Sourcing of IT professionals is done by procurement and almost always based on rate. Smaller IT specialists will have to differentiate themselves. The added value of these companies is in their team. Social media and social networking helps in showing and proving their strengths.
Citation preview
Vision ~ Knowledge ~ Results
collaboration, pragmatic approach and innovation using Java & Oracle
Social Media for IT professionals
Frank Dorst ~ CTO, Whitehorses
Presented at Interdobs, Gorinchem –November, 15th 2010
Whitehorses B.V.
15 Nov. ‘10
Topics:
Introduction
World of IT
Differentiating capacity
Going Social
Tips
Q&A
Whitehorses B.V.
Whitehorses
● Projects & Consultancy
● Since 2001, focused on Netherlands
● 25 employees
SOA / BPM
Oracle platform
Java development
Agile / Scrum
● Architecture
● Process optimization
● (Composite) applications
● Infrastructure
CHANGE
The World of IT …
Whitehorses B.V.
Change has never been so quick and so fundamental
5
Users
are
more
assert
ive .
..…
they k
now
what th
ey w
ant
… they want it faster
… and faster
… preferably NOW
… and they want more
… and more
… and more!
Whitehorses B.V.
De druk ligt bij ITDe druk ligt bij IT
en de geschiedenis spreektniet voor ons.
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
DEADLINES GEMIST
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
DEADLINES GEMISTFOUTE FUNCTIONALITEIT
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
DEADLINES GEMISTFOUTE FUNCTIONALITEIT
ETC.
IT is preasured to keep up
… but our track record is not flawless.
FAILED PROJECTSOVER BUDGETOVER DUE
FUNCTIONAL MISMATCHETC.ETC.
Is this how our users perceive us?
Whitehorses B.V. At least there’s no mutual trust?
… the cost will have to go down
So if the added value of IT is not seen …
IT professionals are treated as “commoditySourcing is done by procurement
(yes, the same department that buys paperclips)
Selection is done from a resume(using term matching…)
So, what does this all mean for the specialized IT services companies?
Whitehorses B.V.
Focus on what you’re good at
Value Disciplines Model by
Michael Treacy & Fred Wiersema
Customer Intimacy
(best total solution)
Operational Excellence
(lowest TCO)
Product Leadership
(best product)
InnovationSuperior brand imageTime-to-market
For big ISP’s
For sourcing intermediaries
Whitehorses B.V.
Differentiate
Knowlegde
Visibility
Findable
Result
as a COMPANY&
as a PROFESSIONAL
The professionals make the difference
Best specialistsBest technology
Best methods
Everyone can say they’re good …
… how can you prove it?
Whitehorses B.V.
BRANDING
Develop your identity
Website in Dutch, targeted on Dutch market
References
Show knowledge
Community involvement
Innovation / knowledge
Community interaction
Blog in English, targeted on international tech community
Knowledge networkPlatform for our professionals
Promote yourself
Whitehorses B.V.
Our websites
● Decide on target audience(s)
● Website in Dutch, promoting our company
● Blog in Engels for the community, promoting
the expertise of our professionals
● Show and prove our USP’s
● Do it together, everybody is an author
● “No fear” policy for publication: no
thresholds, open communication, trust
Doubled our traffic after new focus
Reaching community audience outside
Netherlands
Whitehorses B.V.
The next step: Going Social
Whitehorses B.V.
Useful information from your network
Interesting to see(change privacy settings)
Expand your network
Be smart about your descriptions
(they are indexed)
Share your web presence
Make a useful URL
Integrate with LinkedIn Applications, like Slideshare and
WordPress blogs.
Share where you’ll be and promote your own
events
Very, very important: “collect” recommendations
Whitehorses B.V.
● Probably the most important network
● Very powerful way to “prove” your personal strengths
● Write clear texts, if applicable in your local language and in English
● Take it seriously and be complete
● Link to your websites, blog, twitter, etc.
● Use LinkedIn applications to integrate other content
● Tweak your Public Profile (indexed by Google)
● Choose contact and privacy settings
● Be active, network, ask for recommendations
Whitehorses B.V.
Blogging
Example of personal Blog site: Ome-B.nl
Example of personal Blog site: About APEX
Whitehorses B.V.
Blogging for visitors
● Choose a topic and “stick to it”
● Publish regularly
● Work on getting visitors
● SEO
● Use the right tools: Wordpress or Blogger
● Use your network
● Use the community
So, what’s the pay-off?
Recognition, invitations, awards…
Blogger = Press !
Whitehorses B.V.
Description is limited. Be smart about it, it’s indexed!
Additional information may beadded to your background image
(not indexed of course)
Whitehorses companyaccount = 100% business
Personal account used forbusiness and personal tweets
Use for promotion
Share interesting facts and events
Whitehorses B.V.
Twitter for your profession
● What’s your strategy, your goal?
● Who do you target?
● Build a following
● Tweet (actively):
– Publications
– Interesting findings
– Related opinions, links and events
● Help your network: RT
Whitehorses B.V.
Share presentations… and reach a larger audience
Whitehorses B.V.
Is it a “social media revolution”?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&hd=1
Whitehorses B.V.
Bring visitors from Search Engines
● Google Page Rank
● Think Keywords
● Create unique content
● Use a good CMS
● Build “back links”
● Use your social network
Whitehorses B.V.
Example: optimize keyword SEO
1. Create at least 500 words of relevant content
2. Keyword(s) must be in title (TITLE Tag)
3. Keyword(s) must be in URL
4. Keyword(s) must be in headings (H1, H2 & H3 Tags)
5. Keyword(s) must be in first & last sentence
6. Keyword(s) must be about 2% - 4% of all words
7. Create at least 1 outbound link to internal page with keyword(s) in “anchor text”
8. Create at least 1 outbound link to REPUTABLE external page (i.e. Wikipedia) with keyword(s) in “anchor text”
9. Avoid bogus external links
10. Use at least 1 image with keyword(s) in ALT text
11. Use the keyword(s) in bold, italic en underline
Whitehorses B.V.
Social Media Tips
● What do you want to accomplish?
● Avoid mixing up private and business
● Continuity
● Work on your network
(it’s not going to happen by itself)
● Help you colleagues and your
network: link, RT, share, fav, etc.
Whitehorses B.V.
What’s the payoff?
● It’s fun!
● Recognition
● Visibility
● Trust
● A broader network
And …- Innovative reputation- Better brand image- Proof of results- Better projects!
http://geekandpoke.typepad.com/geekandpoke/2010/08/how-to-balance-social-and-life.html
Whitehorses B.V.
Frank DorstWhitehorseswww.whitehorses.nl
frank.dorst@whitehorses.nl@frank_dorstwww.mytuppence.nl
Recommended