Tech innovation s6_triz

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Triz tools for technology and innovation

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ATOA Scientific Technologies Engineering Simulation For Innovation

Technology and Innovation Management: S3 Innovation Tools: TRIZ Dr Raj C Thiagarajan

To

SIBM SIII MBA Students

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ

• TRIZ (pronounced TREEZ)

• Теория решения изобретательских задач

• (Teoriya Resheniya Izobretatelskikh Zadatch)

• Theory of Inventive Problem Solving

• Russian engineer and scientist Genrikh Altshuller

• 1946

• “The evolution of all technical systems is governed by objective laws”

• ”Inventiveness and creativity can be learned”

Visit Altshuller Institute Website for more http://www.aitriz.org/

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Principal TRIZ Findings

1) Solutions come from a small number

of inventive principles or patterns or trends

2) All technology evolution trends

are predictable

3) Major innovations emerge from

outside the industry sector in which

they are to be deployed

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Systematic Innovation

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ • A systematic approach to innovative problem solving

• The TRIZ Foundations

1. Technical systems

2. Levels of innovation

3. Law of ideality

4. Contradictions

5. Evolution of Technical Systems

• Main Tools of TRIZ

• 40 Principles, Standard and ARIZ

• When Is TRIZ Used?

• Innovative Problem Solving

• To Solve Contradictions

• Forecasting future trends

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Transportation

Aircraft

Body

Wing

Spar

Beam

Aluminum

Molecule1

ATOM

Molecule2

Rivets

Ribs Skin Ailerons Flaps

Fuselage Tail

Control Power plant Crew

Pilot Airport Navigation Services

TRIZ foundation 1: Technical System

Anything that performs a function is technical system.

Product and process system

Hierarchy of systems

Technical system Sub systems

e.g Aircraft

Minimum two elements Interaction

Like Biological systems

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ foundation 2: Level of Innovation • 5 Levels based type and knowledge

• 77% are level 1 or 2

• TRIZ can help up to level 4

Level 1:

• A simple improvement of a technical system

• Requires knowledge available within a trade system

Level 2:

• An Invention that includes a solution to a technical contradictions

• Requires knowledge available within an Industry

Level 3:

• An Invention that includes a solution to a physical contradictions

• Requires knowledge from other Industry

Level 4:

•A breakthrough

technology is developed

•Requires knowledge from different field of science

Level 5:

• Discovery of new phenomena

• Requires knowledge that can push the existing technology to a higher level

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ foundation 3: Law of Ideality The law of ideality states that any technical system throughout its lifetime, tends to become more realiable, simple, effective – more ideal.

Improvement in the system to lower cost, size, energy, etc.

Ideality -> Maximum utilization of existing resources.

A: Increase the amount of functions of the system (PC)

B: Transfer as many functions as possible (Crimping tool)

C: Transfer some function of the system to a super system (Renewable energy)

D: Utilize the available and existing resources (IPhone antenna)

Degree of ideality = (Positive Effects - Negative effects ) / Cost

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ foundation 4: Contradictions A Technical system has several characteristics

Weight, Size, color, stiffness, speed…

Contraction occur when we try to improve

Look for Trade off or optimal solution

Contractions are great opportunity to innovate

You are an engineer who is in charge of designing the radiator for a new automobile. The new design specification requires you to reduce the coolant temperature without increasing the size of the radiator. There is a technical contradiction. In conventional radiators, reducing the coolant temperature will require an increase the radiator volume since need more fin area is need for heat removal. Improving Feature: coolant temperature Degraded Feature: radiator volume The Challenge: Find an Innovative Solution to this Contradiction

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ foundation 5: Evolution of Technical systems • Technical evolution is predictable

• 8 Evolution trends

1. Life cycle (Product)

2. Dynamization (Rigid to flexible)

3. Multiplication cycle (Single to multiple systems)

4. Macro to micro level (Shrinking size)

5. Synchronization (Homogenization)

6. Scaling up or down (Length and time scale)

7. Uneven development of parts (Heterogeneity)

8. Replacement of human (Automation)

Engineering

Business/ Commercial

New opportunities Limits of existing systems

Maximisation of R&D benefit

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Technology Evolution Trends In The Bigger Business Picture • The Total Business Environment

• Macro market trends

• Commercial considerations

• (cost of change)

• (cost of development)

• (time to market)

• (risk issues)

• Competitor considerations

• Political considerations

• etc

• The Predictable Part

• Technology Trends

• Individual Evolution Trends

• Integration of trends

• System hierarchy effects

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Conception

Ben

efit

s –C

ost

s )

Time

Birth

Infancy/Growth

Maturity

Retirement

Value

Typical Product Life-Cycle S-Curve

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Value

Time

Value

Time

Value

Time

Value

Time

Value

Time

Value

Time

Value

Time

S-Curve Families

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Value

Time

Value

Time

Value

Time

Value

Time

Value

Time

Value

Time

Value

Time

‘Automobile’

Suspension

Transmission

Engine

Piston

Fuel Injection

Valve Timing

S-Curve Families

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

S-Curve Families

• Every single component in the system has its own family of s-curves

• Every component’s manufacture process has its own family of s-curves

• At the lower hierarchy levels, the more likely it is that the designer will design at the top right hand end of the family

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Who uses TRIZ?

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• BAE Systems

• Boeing

• Boston Scientific

• Brunswick-LifeFitness

• Chrysler

• Delphi

• Digital Equipment

• Eastman Kodak

• Exxon

• Ford

• General Electric

• General Motors

• Hewlett Packard

• Intel

• Iwint-China

• LG Electronics

• Motorola

• Philips Semiconductor

• Procter & Gamble

• Rockwell International

• S.C. Johnson

• Samsung

• Xerox

• ….

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ Evolution Trends • Increasing ‘Ideality’ (‘Value’)

• ‘Trimming’

• Dynamization

• Segmentation

• ‘Mono-Bi-Poly’ Systems

• Rhythm Co-ordination

• Action Co-ordination

• Controllability

• Introduction of Additives

• Geometric Evolution of Linear Structures

• Geometric Evolution of Volume Structures

• Evolution towards micro-scale

• Decreasing Human Involvement

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Immobile Single Joint Multiple Joint Liquid Gas Field Completely flexible

Trend : Dynamization

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

INCREASING BENEFITS

INCREASING TECHNICAL CHALLENGE, RISK, etc

(TIME)

Immobile Single Joint Multiple Joint Liquid Gas Field Completely flexible

• General Principles of Evolution Trend Operation

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Multiple Joint Liquid Gas Field Completely

flexible

?

General Principles of Evolution Trend Operation

What happens when the trend hits the end of the prediction?

1) A totally new discovery has to emerge, or,

2) The need for the system disappears

The function is performed by another usually higher level system

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Action through actuating

mechanism

System with feedback

System with intelligent feedback

Controlling actions directly on the

objects

Press a button, to open windows

(mechanism)

Windows open according to temperature

reading

Different heat/ ventilation programmes

depending on greenhouse contents

Opening window with stick – direct action

Trend : Controllability

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

System with feedback

System with intelligent feedback

Windows open according to temperature

reading

Different heat/ ventilation programmes

depending on greenhouse contents

Need for separate control system disappears

Photo or electro chromic windows

Trend : Controllability

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Monolithic solid

Segmented solid monolithic

Highly segmented solid monolithic

Solid granules

Solid powder

Monolithic liquid

Segmented liquid

Aerosol Gas Plasma Field Vacuum

Trend : Object Segmentation

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

• Technological systems tend to transition from macro systems to micro systems. During this transition, different types of energy fields are used to achieve better performance or control

• Example: Cooking oven development

– a. Large cast iron wood stove

– b. Smaller stove fired by natural gas

– c. Electrically-heated oven

– d. Microwave oven

Evolution Toward The Micro-level And Increased Use Of Fields

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

point line 2-D Curve 3-D Curve

Suction at a point

Straight straw

Bendy straw

Spiral straw

Trend : Geometric Evolution Of Linear Constructions

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Continuous Action Pulsating action Pulsating action in the resonance mode

Traveling Wave

Trend : Rhythm Coordination

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Drilling with material – specific resonance

Drilling with in and out action

Continuous drilling

Many systems used continuous actions and have found advantage in changing to a periodic action

somewhere, resonance can help produce an

additional benefit

Trend : Rhythm Coordination

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Smooth surface Rough surface (Surface with protrusions

in 3D)

Smooth surface (Surface with protrusions

in 2D)

Rough surface with active porous

Wrapping paper Corrugated carol Bubble wrap Bubble wrap with dessicant

Trend : Surface Segmentation

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Monolithic system

System with a cavity

System with multiple cavities

Capillary and porous system

System with active

capillaries

Trend : Space Segmentation

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Monolithic system

System with a cavity

System with multiple cavities

Capillary and porous system

System with active

capillaries

Trend : Space Segmentation

Solid rubber sole

Simple air cavity Separate cavities Gel filled linked voids

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Complex engineering

system

System with eliminated

objects

Partially trimmed system

Trimmed System

Glass syringe Plastic syringe Tube syringe Needle syringe

Trend : Trimming

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

• “Sometimes a system starts off simple and then becomes more complex and then becomes simple once again. This can be a normal process of evolution and adaptation to change. If the ‘complex’ phase is disallowed, then that system may be unable to evolve or adapt.”

Edward DeBono ‘Simplicity’

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Mono system Bi system Tri system Poly system

Trend : Mono-Bi-Poly Various Objects

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Mono system Bi system Tri system Poly system

Blade Blade plus Blade plus Blade plus Blade plus file file + hook file+hook+ file+hook+saw saw +scissors+corkscrew

Trend : Mono-Bi-Poly Various Objects

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Evolutionary Diversity

• Shape memory alloys

• Shape memory polymers

• Electro-chromic systems

• Photo-chromic systems

• Rheopexic Gels

• Curie Effect

• Piezo-electrics

• (All help solve physical contradictions)

Adaptive Systems

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Cultural Spoon diversity

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Taking away

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• Take out an interfering product or process of your system.

• Single out the problem to solve it separately.

• Examples

Corporate R&D

Distant learning

Working from home

Outsourcing

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TYPICAL PROBLEM HIERARCHY:

• TRIZ may be applied at each level of the system hierarchy

Total System

Sub system

Major assemblies

Major components

Parts

Materials

Refrigerator

Cooling system

Compressor Unit

Compressor

Compressor Valve

Valve materials

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ SEARCH SPACE

Where and how to use TRIZ

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1. To solve a specific problem, which is formulated as a negative or undesired effect (part breaks, projects fails, sales drop …).

2. To explore a business or technological bottlenecks

3. To analyze evolutionary potential of technological or a business system and propose next generations of the system.

4. To predict potential failures in new products and processes and help with their prevention.

Problem Analysis

Specific Problem

Abstract Problem

Abstract Solution

Specific Solution

X

©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

TRIZ- Algorithm

• State the problem… define the technical contradiction and what you want to solve

• Formulating the operating zone… diagrammatically

• Ideal Final Result…Physical Contradiction

• Utilization of outside substances and field results

• Utilization of informational data bank

• Change or reformulate if you have not reached solution

• Analysis of solution, Utilization of solution, Analysis of steps..

Commercial Software tools • TRIZ Explorer 1.5 • TriSolver Professional • CreaTRIZ • TechOptimizer 3.0 • IM-Phenomenon 1.0 • Goldfire Intelligence

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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

PRDOUCT

Offering (What?) Platform

Solution

Customers

Customer Experience

Value Capture Process

Organization

Supply Chain

Presence

Networking

Brand

Your Business Competitor 1 Competitor 2

TRIZ for Road mapping

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1. Select a product for evolution trend prediction

2. Assess the current development status (demand, contradictions, driving forces, problems, etc using S curve)

3. Visualize the evolution potential of product using a radar plot

4. Identify gaps and growth opportunity

5. New ideas generation using TRIZ tools for future product planning.

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