The city as an open ecosystem

The City as an open ecosystemIXDA Cordoba - 2015 Argentina

Who are we?

We create digital services for people to love.

• Founded in 2000 • 200+ employees from 18 countries • 8th year in a row profitable growth • YOY growth 30%

We build delightful digital services.

And help our customers to succeed in digital business.

• Analyzing business• Feeling people

• Mastering technology

Who are you?

Name

Profession

Work Field

Why did you join this workshop?

LSC is a multi-disciplinary way of working that maximizes the probability of creating successful digital services

Lean Service Creation

Our toolbox

SERVICE VISION

FUTURE

FIND A PROBLEM WORTH SOLVING

Days to Weeks

BUSINESS IDEA

SERVICE VISION SPRINT

TEAM:Business / Technology

Design / End-Users

MVP TO

LAUNCH

FINDING PRODUCT MARKET FIT

Weeks to Months

SCALING & TWEAKING

Months to Years

Improve

Improve

Improve

Smart CitiesWhy?

From the first email sent in 1971 to control your home from your mobile it has been a fast ride.

@

IoT = Internet of Things

The next generation of services will make use of more than one connection

Emotional Physical Wireless

Digital + Physical =

PAUL  LOOKING  WORRIED

RICARDO  LOOKING  DREAMY

UNICORNnerds

Business

Successful IoT Service

Great UX Easier

Seamless

Ecosystem Integrated

Much Better

Real Open Useful

Service Design Technology

Physical + Digital =

The City as an Open Ecosystem

How can we create a city where everyone can be an active part of it?

Open Platform

BUSINESS

Services Start-Ups

Small Businesses

COMMUNITY

Makers Entrepreneurs Non-Profit Org.

OPEN MARKET FOR COMPANIES AND THE COMMUNITY

Sensors Live-Data Human InputInfrastructure CITY HUB

Service Provider Profile

H

Context Awareness

Citizen Profile

Context Awareness

Citizen Profile

Living Service

Service Provider Profile

• Real Time Awareness about services in the city

• More efficient and tailored services

• Privacy & Security - Control of their own data

• Increases trust and transparency of the city

Benefits

Citizen

Citizen Profile

Wheelchair Friendly Cheap

Reduce my Eco-footprint

Context Awareness

Nearest to me Avoid Traffic Here & Now

Services Providers

H

Discovery Social Ranking

Availability

Finding the right Services

Please pick me up at Reuter Street, 55

Berlin

• Increased velocity of money / new kind of revenue

• Enhance local economy

• Create a fair / balanced digital market ecosystem

• Better understanding of the city flow / Analytics

Benefits

City (Platform Owner)

Cordoba, the city of the future for business and connected livingSingapore, officially the Republic of Singapore, is a sovereign city-state and island country in Southeast Asia. It lies off the southern tip of the Malay Peninsula and is 137 kilometres (85 mi) north of the equator. The country's territory consists of the diamond-shaped main island, commonly referred to as Singapore Island in English and Pulau Ujong in Malay, and more than 60 significantly smaller islets.[8] Singapore is separated from Peninsular Malaysia by the Straits of Johor to the north, and from Indonesia's Riau Islands by the Singapore Strait to the south. The country is highly urbanised, and little of the original vegetation remains. The country's territory has consistently expanded through land reclamation.

The islands were settled in the second century AD and subsequently belonged to a series of local empires. Modern Singapore was founded in 1819 by Sir Stamford Raffles as a trading post of the East India Company with permission from the Johor Sultanate. The British obtained sovereignty over the island in 1824, and Singapore became one of the British Straits Settlements in 1826. Occupied by the Japanese during World War II, Singapore became independent from the United Kingdom in 1963 and united with other former British territories to form Malaysia, from which it was expelled two years later through a unanimous act of parliament. Since then, Singapore has developed rapidly,

Benefits

• Enhance social interaction

• Human network - for entertainment & engagement

• More rich and valuable community interactions

• Efficient use of public infrastructure

Community

Benefits

Public Services

• Real-time information, including commercial services

• Cross-correlated information

• Cloud prediction based on live data

• Full situation awareness on the ground

• Publicly visible insights and analytics

Airport InformationEmergency ServicesAirline Passenger Information

Benefits

• More service channels

• New service discovery

• Interact with customers in a new medium at low cost

• Make targeted offers based on the city infrastructure

Service Providers

HiJohn!

Hey John! Today we have biologic apples, just freshly arrived.

In a Smart City Ecosystem collaboration is essential

Break the silos

Data Protection

Policies

Collaboration Models

There’s no fit-all solution for an Open Smart City

• Sociocultural Background

• Existing digital culture

• Potential Business Areas

• Natural environment

Service KitIoT

Sensors

What kind of Data you need to collect? How is the Ser-vice triggered? What are the trigger points?

These cards will help choose what kind of sensors are the most meaningful for your service.

ENABLER

Ligth Sensor

ENABLER ENABLER ENABLER ENABLER ENABLER

ENABLER ENABLER

Motion Sensor Vibration Sensor Infrared Sensor Beacon Smart Beacon

Wi-Fi Network Sound Sensor

ENABLER

TemperatureSensor

ENABLER

HumiditySensor

ENABLER

Weight Sensor Joker Card

ENABLER

Kg

Interaction

How wil the user interact physically with your Service? What kind of equipment do you need for that?

These cards will help you choose the ways User can interact with your service.

INTERACTION

Speakers

INTERACTION

Cameras

INTERACTION

Lights

INTERACTION

AdvertisementDisplay

INTERACTION

Locks

INTERACTION INTERACTION

Check-inDevice

INTERACTION

INTERACTION

Payment Device

INTERACTION

Urban Furniture

INTERACTION

Screen / Display

INTERACTION

Drone

INTERACTION

Joker Card

City Open API

Can your service make use of public urban data?What kind of urban information would you need to improve

the service?

These cards will help you choose the kind of data you can pick for Cities Open APIs

CIYT OPEN API

Parking Info

CIYT OPEN API

Water / WasteInfo

CIYT OPEN API

TourismInfor

CIYT OPEN API

Safety, SecurityInfo

CIYT OPEN API

Social MediaData

CIYT OPEN API

Joker Card

CIYT OPEN API

Traffic Info

CIYT OPEN API

EnvironmentalInfo

SERVICES

Police

WaterManagement

Joker Card

SERVICES

SERVICES

Firemen

SERVICES

Emergency

SERVICES

3rd PartyServices

SERVICES

Waste Management

SERVICES

ElectricityManagement

SERVICES

Service Cards

Can your service incorporate or co-operate with an existing service?

These cards provides you a starting point for partnership ideas including public and commercial services.

User Cards

What kind of assets the User will need to have use of your service?

USER

Vehicle

USER

Special Equipment

USER

Smart Phone Joker Card

USERUSER

Wearable

U

U

ENABLER

Beacon

INTERACTION

Screen / Display

U

U

U

U

BUS TAXI

IoT Service Kit Public Square

IoT Service Kit Smart Building / Smart HomeIoT Service Kit Neighborhood

U

H

P

IoT Service Kit Conference

WC

PUBLIC SQUARE CONFERENCE

NEIGHBORHOOD SMART BUILDING / SMART HOME SUPERMARKET

IoT Service Kit Supermarket

Hyperlocal Marketing, Accessibility, Transportation… Networking, Multimedia, Knowledge Sharing…

Marketing, Customer Care, Navigation, Support…Smart Cities, Transportation, Cultural, Community…

Scenarios & Blueprints

The Challenge

1- Choose a scenario 2 - Brainstorm

3 - Define the Problem 4 - Create Solution

5 - Simulate Solution on Map 6 - Present the Concepts

Timeline

Exercise Present

50min 30min

Brainstorming Rules

Defer Judgement Go for Quantity

Encourage Wild Ideas Build on the Ideas of Others

Stay Focused Be Visual

iotservicekit.com

@futurice @mobile_rat @toastedric

DOWNLOAD

Paul Houghton Director, Wizardry And Development paul.houghton@futurice.com@mobile_rat

Ricardo Brito Service & UX Designer

ricardo.brito@futurice.com @toastedric