The current situation and trend of Korean start-up

Founder, CEO 高 榮郁(Ko YoungWook) ｜ RocketStaff.inc1

The The The The current situation and trend current situation and trend current situation and trend current situation and trend

ofofofof Korean Korean Korean Korean startstartstartstart----upupupup

I was born in Korea and moved to Japan

at the age of 22. I’m a media professional

and have worked in the field of TV

Productions, digital content distribution,

gaming and applications.

My latest business venture is Rockett Staff,

a gaming and digital content company

that helps businesses large and small

move into the Korean market. Currently

we are developing and preparing a

unique product for launch this fall.

2

ProfileProfileProfileProfile

http://www.facebook.com/rocketstaff

I want to let you know the current situation and trend of Korean start-up before the pitch of Korean start-up.

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ThemeThemeThemeTheme

Japan KoreaPopulationPopulationPopulationPopulation 130 million130 million130 million130 million 48 million48 million48 million48 million

Starting salary of new graduatesStarting salary of new graduatesStarting salary of new graduatesStarting salary of new graduates 206,000 yen206,000 yen206,000 yen206,000 yen 150,000yen150,000yen150,000yen150,000yen

the saturation level of Internetthe saturation level of Internetthe saturation level of Internetthe saturation level of Internet ７７％７７％７７％７７％ ８１％８１％８１％８１％

the saturation of mobilethe saturation of mobilethe saturation of mobilethe saturation of mobile ９０．３％９０．３％９０．３％９０．３％ ９９．２％９９．２％９９．２％９９．２％

the market of digital contentsthe market of digital contentsthe market of digital contentsthe market of digital contents 1440 billion yen1440 billion yen1440 billion yen1440 billion yen 610 billion yen610 billion yen610 billion yen610 billion yen

the market of internet the market of internet the market of internet the market of internet

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780 billion yen780 billion yen780 billion yen780 billion yen 110 billion yen110 billion yen110 billion yen110 billion yen

http://www.dentsu.co.jp/news/release/2011/pdf/2011019-0223.pdf

http://www.imck.or.kr/board/view.php?id=notice&page=1&sn1=&divpage=1&sn=off&ss=on&sc=on&select_arrange=headnum&desc=asc&no=118

IT comparison chart between Japan and Korea(2010)

http://www.rosei.or.jp/

http://www.fki.or.kr/Main.aspx

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Number ofcompanies

year

Transition of KOSDAQ

Number ofcompanies

5

22 22 22 22 companies (Japan)companies (Japan)companies (Japan)companies (Japan)

year

Transition of KOSDAQ

Number ofcompanies

Number ofcompanies

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segments

The current situation of investment(field analysis)

I T

G e n e r a l

biotechnology

c o n t e n t s

s e r v i c e s

m a t e r i a l

regenerations

d i s t r i b u t i o n s

o t h e r s

2010年1/4Q 2011年1/4Q

構成率Amount Composition rate

comparison with last year

increasin increasing rate

（ Unit:100M yen,%)

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Amount

segments

The current situation of investment(field analysis)

I T

G e n e r a l

biotechnology

c o n t e n t s

s e r v i c e s

m a t e r i a l

regenerations

d i s t r i b u t i o n s

o t h e r s

2010年1/4Q 2011年1/4Q

構成率Amount Composition rate

comparison with last year

increasin increasing rate

（ Unit:100M yen,%)

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Amount

IT fields account for 55% of a total investment

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When 3 Korean boys gather, they always talk about 3 things.

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1.About army

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2.About soccer

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3.About soccer they played when they were in the army

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These days, 3 Korean boys talk about a venture business.

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Audition TV programs are popular in Korea.

�Auditions Auditions Auditions Auditions are done in five countriesare done in five countriesare done in five countriesare done in five countries�About About About About 800 thousands people entry the audition.800 thousands people entry the audition.800 thousands people entry the audition.800 thousands people entry the audition.

Program name:Program name:Program name:Program name:SUPERSUPERSUPERSUPER☆☆☆☆STARSTARSTARSTAR KKKK

http://superstark.tving.com/ssk/index.html

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An audition for supporting the people who set up a business is coming up.

Program name:Program name:Program name:Program name:SUPERSUPERSUPERSUPER☆☆☆☆STARSTARSTARSTAR VVVV

�1800 teams are joining.�A champion team is given about 40 million yen.

http://www.etnews.com/201108120041

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An audition for supporting the people who set up a business is coming up.

Program name:Program name:Program name:Program name:

SUPERSUPERSUPERSUPER☆☆☆☆STARSTARSTARSTAR VVVV

�1800 teams are joining.�A champion team is given about 40 million yen.� The idea of garbage compressing machine by solar generation becomes popularhttp://www.etnews.com/201108120041

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Program name:Program name:Program name:Program name:

BrainBigbangBrainBigbangBrainBigbangBrainBigbang

�the broadcasting period: 18th Nov～31th Dec(every week)

An audition for supporting the people who set up a business is coming up.

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Program name:Program name:Program name:Program name:

BrainBigbangBrainBigbangBrainBigbangBrainBigbang

�the broadcasting period: 18th Nov～31th Dec(every week)� The idea of garbage compressing machine by solar generation becomes popular

An audition for supporting the people who set up a business is coming up.

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�The movements of creating employments by Korean Government・the center for taking care of entrepreneurs in Seoul ・the promoting organization of industry and commerce in Seoul

� Roll model of TicketMonster (GROUPON affiliates)

・The buyout of LivingSocial (About 24 billions yen)

� the spread of smart phones and the easiness of expanding markets overseas

・the success of KAKAO TALK

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Free even though they have different careers

Current service Added-value New service

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Free even though they have different careers

Current service Added-value New service

Add premium to the basic application

http://ensightapps.com/

www.kakao.com/talk

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Free even though they have different careers

Current service Added-value New service

Add premium to the basic application

？Add premium to the basic application

http://ensightapps.com/

www.kakao.com/talk

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discounts and recommended menus etc

flier flier flier flier of home of home of home of home deliverydeliverydeliverydelivery

app app app app of home of home of home of home deliverydeliverydeliverydelivery

Current service Added-value New service

http://www.smart

baedal.com/

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ATMATMATMATM app app app app of ATMof ATMof ATMof ATM（（（（SmartBankSmartBankSmartBankSmartBank））））

A fee is reasonable, everytime

Current service Added-value New service

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LottoLottoLottoLotto app of Lottoapp of Lottoapp of Lottoapp of Lotto

you can buy anytime, you can find the lottery result quickly.

Current service Added-value New service

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SocialSocialSocialSocial××××locallocallocallocal××××MobileMobileMobileMobile

××××

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SocialSocialSocialSocial××××locallocallocallocal××××MobileMobileMobileMobile

A service that is added value to our daily life and can be used through smart phones.

××××

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Thank you for your attention!

kou@rocketstaff.com

Twitter : rocketstaff