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We help companies find growth opportunities as traditional and digital retailing converge for food and other fast moving consumer goods.
Why are digital & physical retail converging?
By Bill Bishop, Chief Architect, Brick Meets ClickApril 21, 2015
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Today’s digital experience
Convergence of
Broadband/4G
Mobile penetration
Social media/networking
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Amazon Prime
“I bought all of the kid’s school supplies online while driving home from vacation.”
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Some shoppers have gone 100%
“I needed a new gray t-shirt and, in 5 clicks, I got one on my phone over lunch – Thanks Zappos!”
“I buy all of my shoes and clothes online now.”
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3 surprising ways ecommerce creates
value
3. The search (a.k.a. browsing) delivers entertainment
2. Removes barriers to entry = customers get more options
1. Can actually increase the price – a $.25 book can be worth $50
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Why does ecommerce set up a
physical presence?
To make completing
the transaction easierWhat do I want to buy?
Try it on
Get it now Broaden
base of
customers
Richer
feedback &
interactions
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90% of people who
buy glasses in Warby
Parker stores have
been to the website
first.
Chicago Tribune - April 13, 2015
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Ecommerce & food retail
©2015 BRICK MEETS CLICK
1st Generation
Dot.com
explosion
Post bubble
Burst of CreativityNew forms of competition
$689 B
$327 B
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“Digitally influenced” sales are BIG
$327 billion in the blue cog represents estimated ecommerce sales for 2015$689 billion in the red cog represents the “digitally influenced” sales for 2015 per a Deloitte study
How do
consumers
want to buy
online?
Open questions
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What will be the retailer’s strategy that
supports it?
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