Ching Ho Pang (Leo) - Portfolio

hello.Ching Ho Pang (Leo)

• Marketing research, personnel management, and client servicing skills gained from full-time and internship experience.

• Video production and graphic design tools, including PhotoShop, InDesign, and Final Cut Pro.

• Strong leadership, communication and public speaking skills evidenced by executive positions.

• Full professional proficiency in Cantonese, English, and Mandarin.

QUALIFICATION

Account Executive

McCann Worldgroup Hong Kong

July 2015 - Present• Assist in developing advertising strategies; partner with creative and channel planning teams to develop ideas,

campaigns and assess KPIs at all points of customer contact. • Execute and gate-keep quality and consistency of branding strategic positioning of Cathay Pacific. • Analyze, manage, and execute Cathay Pacific social media strategy and initiatives. • Integrate across business functions to provide integrated campaign solutions. • Establish effective relationship with different parties and client. • Noticeable campaigns such as: Madrid Route Launch Campaign, oneworld Campaign, and Product Assets

Rebranding.

EXPERIENCE

EDUCATION

University of Rochester

Class of 2015• Dean’s Transfer Scholarship • Founder and President of Hong Kong Students Association

CAMPAIGNS

integrated

Madrid Route Launch Campaign - Print Ad

Madrid Route Launch Campaign - Facebook Game Activationoneworld Campaign - Outdoor Ad

oneworld Campaign - Print AdVantage Pass Campaign - Print Ad

Impactful integrated campaigns with print, outdoor, digital, and social media elements to assess KPIs at all points of customer contact.

branding

CAMPAIGNS

Involved in the rebranding and gate-kept the consistency of branding strategic positioning of Cathay Pacific.

social media

CAMPAIGNS

Facebook Live with celebrity chef Daniel Green - 250K+ views

Vantage Pass Campaign - Print Ad

Facebook Real-time Contents - 50K+ Organic ReachCherry Blossom Promotion Social Media Campaign - First GIF post of Cathay Pacific

Community Management

Analyze, manage, and execute Cathay Pacific social media strategy and initiatives.

say hello.linkedin.com/in/leochpang leochpang@gmail.com +852 5373 5151