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Anneshia | Ben | Ellora | Martyna | Pedro | Rosie
CONTENTS1. Threats
2. SWOT
3. PESTLE
4. In-store visits
5. What people want
6. Online vs. in-store
7. Interviews
8. Insight
online retailers
illegalsharing
e-readers convenienceshoppers
THREATS
S WO T
experience unreachable
events online rivals
Proposal from PESTLE analysis
evolving ways of consuming rights
In-store visits
Sourced from Survey Monkey 70 respondents
Customer needs
Sourced from Survey Monkey 70 respondents
Online vs. in-store
Sourced from Survey Monkey 70 respondents
In-depth interviews
unique bookshop experience
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