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Spol: Ž Starost: 21 Klobuk: ne
Spol: M Starost: 25 Klobuk: ne
Spol: M Starost: 42 Klobuk: da
Marko
JanaBoris
Spol: Ž Starost: 21 Klobuk: ne
Spol: M Starost: 25 Klobuk: ne
Spol: M Starost: 42 Klobuk: da
Marko
JanaBoris
Podobnost
Lastnosti Obnašanje
Starost Lokacija Število zaposlenih Letni prihodki …
Zanimanja Čas obiska Frekvenca obiska Trajanje obiska Število nakupov ARPU Število akcij do nakupa …
Market map - problem
www.hekovnik.com | Source: Hekovnik This work is licensed under http://creativecommons.org/licenses/by-sa/3.0/
segments
problems
barrierlevel
painlevel
specificities and aspectssegment name no. 1
segment name no. 2
segment name no. 3
problem no. 1 problem no. 2 problem no. 3 problem no. 4 problem no. n
Market map - problem
www.hekovnik.com | Source: Hekovnik This work is licensed under http://creativecommons.org/licenses/by-sa/3.0/
segments
problems
barrierlevel
painlevel
specificities and aspectssegment name no. 1
segment name no. 2
segment name no. 3
problem no. 1 problem no. 2 problem no. 3 problem no. 4 problem no. n
S1
S2
x x
x x
Lastnosti Obnašanje
Starost Lokacija Število zaposlenih Letni prihodki …
Zanimanja Čas obiska Frekvenca obiska Trajanje obiska Število nakupov ARPU Število akcij do nakupa …
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