User Contributed Content for Cultural Events and Smart Cities

Capture the pulse of the crowd

Introducing infalia

UCC for cultural events and smart cities

User generated content

• Un-obtrusive• Ubiquitous• Dynamic• Personal• Geo-located• Time-stamped• Inter-connected

Can we turn this content into awareness?

Reality Sensors - Opportunities

Find topics, POIs,

outliers

Discover trends

Mine reality Get insights

Understand phenomena

Crowdsource tasks

Approach

• Digitize a real-world process

• Engage users in performing this process through web or mobile

• Collect their input

• Develop technologies to analyze the collected content

• Build tools/services for administering and understanding this content

• Optimize the process and improve the experience

SMARTTECHNOLOGIES

Report

Administer

Analyze

Customize

EventMobile

EventSense

EventLive

EventPanel

Improve event /city experience using attendants/citizens as living sensors

EventSuite

Apps and analytics for enhancing the event experience

Smart Cities

Citizen-government communication for improving the city experience

Technologies

UX (engaging apps, dashboard views)

Visual analytics

Crawling Indexing

Trends, Topics, Sentiments

Media Analysis

Big data handling infrastructure

EventSuite: - event managers- festivals, tradeshows, sports- events, political events,- conferences, brand managers

ImproveMyCity:- governments seeking collaboration with their citizens- citizens willing to collaborate for improving their city

iTARGET

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iaBusiness model

• Free Core Functionality• Charge services on:

– Installation & customization– Additional features on demand– Adaptation to existing environments– Support

• Payment model:– License-based– Contract-based

• Sponsorships/advertisements

Business Challenges

UCC as a valuable source of information• Although they recognize its potential• Decision makers are usually reluctant to move beyond

traditional practices

Direct communication is difficult• Most organizations tend to do business with people they trust• Communication is most of the times accomplished through an

intermediary

Highly-dependent on the end-organization for:• Advertising the app and engaging users• Proper use of our tools for improving the user experience

Business Opportunities

Adapt easily to new domains• Adapt EventSuite to support exhibitions , conferences• Adapt ImproveMyCity for road safety problems

Rely on core technologies for new products• Brand monitoring, political campaign monitoring• Facilitate insurance companies for collecting data from their

street agents

EU emphasis on big data and SMEs• SMEs instrument, one of the most “rich” instruments • Technologies for big data analytics present across various

different calls and objectives.

Ambition - Vision

Core technology providers• Social media crawling and mining• Multimedia analysis• Big data handling• Visual analytics

Large and committed user base• Engaged with our apps• Actively contributing votes, reviews,

comments, issues, opinions• Enabling new services based on their

collective intelligence

The

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Business Development Manager

R&D and Product Manager for EventSuite

R&D and Product Manager for IMC

Technical Manager

Financial Manager

Marketing Officer