Gamification -Sojier

Gamification遊戲化By Sojier

Sojier Tsai 蔡世斌交大機械系畢北科大創新設計所肄新創團隊 Wishcan Founder&CEO

Appworks 第 10 屆新創團隊 UXer

Android 最新益智類遊戲排行第一

WHYgamification?

WHATis gamification?

HOWto gamification?

WHYgamification?

Facebook

WHYgamification?

Pedometer

WHYgamification?

Nike+

WHYgamification?

Foursquare

WHYgamification?

Foursquare

WHYgamification?

What if…?

- = ? 1 - = ? 1 - = ? 1

What if…?

WHYgamification?

UX journey

dot GG = line GG

WHYgamification?

The Milk

GG

WHYgamification?

The Smartphone

GGWHY

gamification?

UX 常是整體性的，一個環節出錯就會全盤GG

Gamification 可用於補足 UX 的環節處可應用 Gamification 產生創新的效果

SUMMARY

WHATis gamification?

Octalysis 八角理論

WHATis gamification?

http://yukaichou.com/gamification-examples/#.VsgDiPl96Uk

WHATis gamification?

Meaning意義

Meaning-Wikipedia

WHATis gamification?

Meaning- 高雄捷運娘

WHATis gamification?

Meaning-LINE

WHATis gamification?

Meaning- 勇者

WHATis gamification?

Meaning-Save Earth

WHATis gamification?

WHATis gamification?

Accomplishment進步感

Accomplishment-Level up

WHATis gamification?

Accomplishment-Linkedin

WHATis gamification?

Accomplishment-FB

WHATis gamification?

Accomplishment-LOL

WHATis gamification?

WHATis gamification?

Empowerment賦與權力

Empowerment- 技能樹

WHATis gamification?

Empowerment- 關卡推進

WHATis gamification?

Empowerment- 物品解鎖

WHATis gamification?

WHATis gamification?

Ownership擁有感

Ownership- 圖鑑

WHATis gamification?

Ownership- 卡片

WHATis gamification?

Ownership- 神裝

WHATis gamification?

http://goo.gl/rrZepq

Ownership- 炫富

WHATis gamification?

Ownership- 炫耀

WHATis gamification?

WHATis gamification?

Social Pressure

社交

Social Pressure-WoW

WHATis gamification?

Social Pressure-Team

WHATis gamification?

Social Pressure-Group

WHATis gamification?

Social Pressure-Familly

WHATis gamification?

WHATis gamification?

Scarcity缺稀性

Scarcity- 限量寶物

WHATis gamification?

Scarcity- 限量跑車

WHATis gamification?

Scarcity- 巴菲特的午餐

WHATis gamification?

WHATis gamification?

Unpredictability

不可預測性

Unpredictability- 吃角子老虎

WHATis gamification?

Unpredictability- 隨機抽卡

WHATis gamification?

Unpredictability- 隨機抽卡

WHATis gamification?

WHATis gamification?

Avoidance避免損失

Avoidance- 開心農場

WHATis gamification?

Avoidance- 排隊

WHATis gamification?

Avoidance- 連續登入

WHATis gamification?

So…?

生存安全社交尊重

自我實現

Maslow Hierarchy

社交互動成就感 炫耀

公會家族

不確定性 避免損失排名

痛點

爽點WHAT

is gamification?

SUMMARYWHY?

1 遊戲化可以補足體驗的環節處可以利用遊戲化進行創新

WHAT?Octalysis 八種遊戲化方式利用這八種方法解決爽點問題

SUMMARY

不要侷限於遊戲化更重要的是滿足使用者的爽點需求

HOWto gamification?

HOWto gamification?

功能模塊拆解功能並加入遊戲化元素

模塊化 -Google Ara

HOWto gamification?

功能模塊 - 統一發票

HOWto gamification?

HOWto gamification?

HOWto gamification?

HOWto gamification?

功能模塊 - 社交

HOWto gamification?

HOWto gamification?

情感化

HOWto gamification?

情感化

HOWto gamification?

HOWto gamification?

HOWto gamification?

SUMMARY

HOW?先把功能與服務拆成一個一個的模塊 再在每個功能模塊上進行發想， 試著加入遊戲化的元素，最後就有機會發現創新的可能 !!!

休息一下想想如何應用吧 !

社交互動成就感

炫耀 公會家族

不確定性意義

避免損失

情感化勇者

故事劇情關卡推進

蒐集物品

徽章點數

限量

師徒 組隊

隨機抽獎 連續登入

每日任務排行榜

積分創造

專屬客製化好友互助

等級 進度調

送禮虛擬人物

闖關

戰績

HOWto gamification?

Motivation激發使用者的動機

Motivation- 內外部動機

HOWto gamification?

Motivation- 內外部動機

HOWto gamification?

Motivation- 內外部動機

HOWto gamification?

Motivation- 內外部動機

HOWto gamification?

Motivation-Wikipedia

HOWto gamification?

Motivation- 給予正確的動機

HOWto gamification?

SUMMARY

動機不能亂給除了內部、外部的方式外也要考量各種因素

HOWto gamification?

Others其他可以注意的細節

Engagement Loop

HOWto gamification?

Engagement Loop-LOL

HOWto gamification?

進入遊戲 對戰

勝利 / 失敗愉悅 /悔恨再來一場

Progression Loop

HOWto gamification?

Progression Loop-Ro

HOWto gamification?

Progression Loop-天堂

HOWto gamification?

Flow state 心流狀態

HOWto gamification?

Flow state 心流通道

HOWto gamification?

複習一下今天講了什麼

SUMMARYWHY?

1 可以使用遊戲化手法進行創新

WHAT?Octalysis 八種遊戲化手法

HOW?分析你的服務與客群並加入正確動機

GG

THX

干貨整理內含：• 蔡世斌 FB聯結，歡迎+ 好友討論喔•周郁凱 八角理論 Octalysis中文解說 •周郁凱 遊戲化八角理論英文 Blog •本次課程簡報檔案•多個遊戲化 TED演講• 遊戲化書目推薦• 遊戲化工具和方法介紹• Coursera Gamification課程連結

Q&A

Cashier

WHATis gamification?

Education system

WHATis gamification?

Leaderboard

WHATis gamification?

Gamification 可用於加入非基本需求的 ( 強化動機元素

※遊戲化的定義至今仍充滿爭議，切勿過度解讀，或畫地自限於遊戲化設計內

WHATis gamification?

Zumbie runner

Gamify a boring job

Gamify a boring job

Accomplishment-Save Earth

WHATis gamification?

Empowerment- 關卡推進

WHATis gamification?

Ownership- RO 神裝

WHATis gamification?

Ownership- 閃閃發光神裝

WHATis gamification?

Socail-Facebook group

Win state

Create

Create

Suck game

Fun

Game

Game & workhttp://www.slideshare.net/gzicherm/ross-smithg-summit2013

Motivation- 給予正確的動機

HOWto gamification?

Flow state

4 type of playerhttps://www.interaction-design.org/literature/book/

HOWto gamification?

Design thinking

Tool kit

HOWto gamification?

http://www.gamified.uk/gamification-inspiration-cards/

Persona

HOWto gamification?

Motivation- 給予正確的動機

HOWto gamification?

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