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Slides from a talk at Web 2.0 Expo in NYC 2011. Investing in design should be a top priority for VCs, CEOs and employees. Design is not a department and it cannot be bolted on...it is a mindset that makes every aspect of a business better.
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The web is waking up to design...
Design can drive financial results...
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Design can not be bolted on...
Mindset > Skillset...
Imagine you are building a commodity product...
When the building blocks are available to everyone, design is differentiation...
Deliver the Damn! factor or get dunked on...
Deliver the Damn! factor or get dunked on...
Traditional “design process” a.k.a. the “Lean Start-Up”...
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modern languages
cloud services
distribution platforms
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tech + scale + distribution = commodity
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Quick builds, quicker copies...
Linear thinking is out...
Flickr: Florian
Feature sets do not win...
Love is the path to survival...
If your product is commodity, Design is THE competitive advantage...
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Get your vision holders closer to the customer...
flickr: r4n16
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Give them freedom to move the crowd...
flickr:fx.visual
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Edit, undo... Edit, undo...
Flickr:billaday18
Honor craft...
sneakerheadVC.com@phineasb
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