The web is waking up to design...

Design can drive financial results...

3

Design can not be bolted on...

Mindset > Skillset...

Imagine you are building a commodity product...

When the building blocks are available to everyone, design is differentiation...

Deliver the Damn! factor or get dunked on...

Deliver the Damn! factor or get dunked on...

Traditional “design process” a.k.a. the “Lean Start-Up”...

9

modern languages

cloud services

distribution platforms

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tech + scale + distribution = commodity

10

Quick builds, quicker copies...

Linear thinking is out...

Flickr: Florian

Feature sets do not win...

Love is the path to survival...

If your product is commodity, Design is THE competitive advantage...

16

Get your vision holders closer to the customer...

flickr: r4n16

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Give them freedom to move the crowd...

flickr:fx.visual

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Edit, undo... Edit, undo...

Flickr:billaday18

Honor craft...

sneakerheadVC.com@phineasb