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任务 型教学中任务设计与课堂实践探索. 广东外语外贸大学英文学院 冯蔚. O verview. 编写思路与框架 课堂实践与演示 探索 与平衡. Background . Advertising Sports Jobs Generations and the Family History and Government Tourism Environment and Resources Psychology. Framework ( I ): T eaching G oals. 教学目标 内容目标 认知目标 语言 目标. - PowerPoint PPT Presentation
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Background AdvertisingSportsJobsGenerations and the FamilyHistory and GovernmentTourismEnvironment and ResourcesPsychology
Framework( II): OutlinePart I:What is a good advertisement?
立场、历史、技巧及分析Part II: Behind a good advertisement
市场细分、定位及广告的价值Part III: Advertisement and Culture
广告与文化、中英文广告差异Project
Classroom Application and Observations
Students as active and collaborative learners
Teacher as an organizer, facilitator and counselor
Useful words and expressionsGeneral: impressive, original, inspiring,
exciting, uplifting, enchanting, charmingBoring, depressing, confusing, plain
Text: Profound, inspiring, evocative, crisp, eloquent, convincing, poetic, succinct, Lengthy, pointless, ornate, banal, cliche
Picture: Colorful, cheerful, intriguing, bewitching, fascinating, overwhelming, eye-catching, engrossing, disturbing, calming, hypnotic, artistic, avant-garde, abstract, accessible, richDull, disgusting, nasty, obscene
Framework( II): OutlinePart I:What is a good advertisement?
立场、历史、技巧及分析Part II: Behind a good advertisement
市场细分、定位及广告的价值Part III: Advertisement and Culture
广告与文化、中英文广告差异Project
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