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Lesson One Identifying E-commerce Components Lesson Two Identifying E-commerce Developing Stages The Content of Chapter Three
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电子商务专业英语潘 果
Chapter Three
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2.E-commerce Stage
1. E-commerce Components
Learning Target：
Lesson One Identifying E-commerce Components
Lesson Two Identifying E-commerce Developing Stages
The Content of Chapter Three
Lesson One潘 果
Chapter Three
Search tools FAQs electronic checksShopping cart brochure ware site
E-gold invoice integration
Knowledge Preparation
趣味单词记忆：
Haunt flaunt daunt vaunt
Gaunt taunt jaunt saunter
课文讲解： Lesson One Identifying E-commerce Components
Key Sentences ： Navigation:Navigation aids make moving from page to page as fast and easy as possible and can inform customers of their exact stage in the purchasing process.
课文讲解： Lesson One Identifying E-commerce Components
Key Sentences ： Catalog:Products are organized in a catalog through which customers can browse-either by using a search tool or by following links to product descriptions.
课文讲解： Lesson One Identifying E-commerce Components
Key Sentences ： Search tools:Online stores with an extensive catalog of items require a search tool that helps customers quickly locate a product.
Brief summary 小结：Review 复习：Preparation for lessons before class 预习： （ Lesson Two Identifying E-commerce Developing
Stages learning and speaking <1> ）
Chapter Three
Thank You !
Lesson Two
潘 果
Chapter Three
角色扮演（英、中文对话）learning and speaking <1>
Free Store
Use the company’s domain name to quickly find the website
Use scarch tools to find specific products
Register as a customer
Tracking your order
Get help on Variety of topic
Get to open a shopping cart The most popular
Special day gift
figure 3-1 E-commerce features
Quantity of each item ordered
Click the garbage can to delete an item from the shopping cart
The most popular wine in other French regions
Items to purchase
Click to add more items to shopping cart
figure 3-2 Shopping Cart That Conitains Selected Items
Total owed before shipping costs
Click checkout to place the order and pay for it
Click here to continue shopping goods
Information which the customers should know
figure 3-2 Shopping Cart That Conitains Selected Items
课文讲解： Lesson Two Identifying E-commerce Developing Stages
Key Sentences ： Help system:A Help system provides customers with access to information at any stage in the purchasing process.Help can consist of toll-free telephone numbers,E-mail,Frequently Asked Questions(FAQs) pages,and live online help.
课文讲解： Lesson Two Identifying E-commerce Developing Stages
Key Sentences ： Most companies first stake their claim on the Web with a site that is little more than an electronic brochure.These kinds of sites also are called brochure ware sites.
课文讲解： Lesson Two Identifying E-commerce Developing Stages
Key Sentences ： In the second stage,companies expand their Web sites to include information about the company;its history,job openings,and relevant press release.
Brief summary 小结：Review 复习：Preparation for lessons before class 预习： （ learning and speaking <2> ）
2011.05.26
Chapter Three
Thank You !
Lesson Three
潘 果
Chapter Three
角色扮演（英、中文对话）learning and speaking <2>
Buying a Camera
Words and Expressions in dialogues:
Capital a great deal of
In detail wholesale price
Price different make profit
Digital camera handy
Brief summary 小结：Review 复习：Preparation for lessons before class 预习： （ 1.vocabulary 2.afrer-class Exercises ）
2011.05.26
Chapter Three
Thank You !
Lesson Four
潘 果
Chapter Three
快乐传真（英、中文单词翻译）Invoice payment mechanism
Navigation catalog search tool
Help system FAQ electronic check
E-bullion shopping cart guarantee
Privacy policy shipping integration
Brochure ware site
快乐翻译：我来说，你来译 所有电子商务网站都有一些共有的基本组成元素，例如描述产品或服务的页面，网络购物系统，以便消费者从你的产品清单中挑选和保存商品直至完成购物订单或开出发票，支付系统——以便消费者为其所购买的商品进行网上或网下付款。 消费者是否决定从你的网站上购买你的产品，取决于你提供的相关信息。
快乐翻译：我来说，你来译 所有的电子商务网站都应该使它们的支付方式完善。其他的支付方式包括：电子支票、真金黄金额系统、网上银行转账等。 当退款保证在网络销售中日益普遍时，卖家应该考虑在网站中突出退款保证。 消费者十分关心他们向卖家传递的信息是否会再传给别人。因此卖家必须十分清楚地向买家解释自已打算如何处理从他们那里收集来的信息。
Brief summary 小结：Review 复习：Preparation for lessons before class 预习： （ Chapter Four)
2011.05.26
Chapter Three
Thank You !
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