網站專案管理 (Web Project Management) 連啟佑 email/MSN:boblian@yahoo.com 04/14/2008

網站專案管理(Web Project Management)

連啟佑email/MSN:boblian@yahoo.com

04/14/2008

1. What is a website made of?2. What is web project management?3. Web project team4. 4 phases of a typical web project(Objectives, Tasks, Tools, Owners, Deliverables)5. Q & A

Agenda

1. What is a website made of?

2. What is web project management?

Project Management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives

Web sites: goals and objectives

3. Web project team

■ Producer■ Content(Copywriter, Content Manager) ■ Design(Art, IA)■ Technology(Programmer, Backend Engineer)■ Production(Production Designer )■ Domain Specialists(ex:QA Tester, Usability Expert)

BuildingMaintaining

DesigningPlanning

4. 4 phases of a typical web project

Planning

BuildingMaintaining

Designing

Planning

Objectives●Requirement●Strategy●Plan

4. 4 phases of a typical web projectTasks Description Owners Deliverables

Understanding your audience(User Research)

Market analysis, traffic analysis,etc.

Producer User Profile, Personas, etc.

Analyzing your industry (Competition Research)

Industry analysis, Features analysis

Producer Competition Report

Determining Functional requirements

Requirements Technical Lead Functional Specification

Planning Producer Project plan, User Testing plan

Setting staging area Producer Staging area

Preparing communication brief Producer Communication brief

Kicking off the project Communication brief Producer Communication brief(sign off)

■ Who are my users?■ How many are there?■ How do they access the web?■ What do they need?■ What do they do?

4. 4 phases of a typical web projectPlanning:Understanding your audience

5 key questions in user research:

4. 4 phases of a typical web projectPlanning:Understanding your audience

Stages \Tools

Market analysis

Traffic analysis

User surveys

Personas & scenarios

Task analysis

Focus groups

Feedback analysis

Usability testing

Preference rating

Planning ˇ ˇ ˇ ˇ ˇDesigning & developing ˇ ˇ ˇMaintaining ˇ ˇ ˇ

4. 4 phases of a typical web projectPlanning:Determining your Functional requirements

Core Feature

s?

Prioritizing

Importance Easiness

User needs Time constraints

Business needs Budget constraints

Organizational needs Staff constraints

4. 4 phases of a typical web projectPlanning:Planning

Project Plan

Name Competition

Mission & goals Marketing plan

Target audience Team

Traffic patterns Schedule & budget

Revenue model Assumptions

Feature set Others

Designing

BuildingMaintaining

Planning

Designing

Objectives

4. 4 phases of a typical web projectTasks Description Owners DeliverablesSite structure

Content-View Addressing, auditing, outlining Copywriter, Content Manager

Content delivery plan

Site-View Sitemapping(incl:addressing exisiting site orgnazation & setting naming conventions)

IA Sitemaps

Page-View Wireframing, addressing navigation, naming and labeling

IA Wireframes

User-View Defining key user paths, developing HTML protosite

IA Flow charts, HTML protosite

Visual interface

Creating Reviewing site goals, developing concepts, presenting designs & gathering feedbacks

Art Visual direction

Confirming Confirming flow & functionality, Testing functionality

Production Designer

Handing off Creating graphic templates, creating a design style guide

Art Graphic templates, Design style guide

Building

Designing

Maintaining

Planning

Building

Objectives

4. 4 phases of a typical web projectTasks Description Owners Deliverables

Planning Accessing project status, Establishing guidelines, setting file structure

Producer

Building & Integration Slicing & Optimizing, creating HTML templates & pages, implementing Light Scripting, creating & populating pages, integrating backend development

Production designer

Testing Creating a QA plan, conducting QA testing, prioritizing & fixing bugs, conducting a final check

QA Tester

Maintaining

Designing

Building

Planning

Maintaining

Objectives

4. 4 phases of a typical web projectTasks Description Owners Deliverables

Delivery Handing off, completing the production style guide, creating the handoff packet, tracking documentation, conducting a postlaunch meeting, scheduling maintenance training

Producer Production style guide, Handoff packet

Launch Preparing an announcement plan, launching the site

Marketer Announcement plan, The site

Maintenance Maintaining the sitePlanning iterative initiativesMarketing Measuring success

Webmaster

Q & A