20111007 CI PO LiveSite Web

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The LiveSite architecture includes two primary components:

• LiveSite Display Services helpscompaniescreateanddeploydynamictargetedsitesforanypurpose.Theengineinterpretsthe

associatedrulesandconfigurationscreatedwithinTeamSiteorautomaticallygeneratedbyAutonomyIDOL,assemblestheappropriate

contentandpresentation,anddisplaysthewebsitedirectlytothevisitorviatheapplicationserver.Byfacilitatingexternaldataqueries,

component-levelcaching,transformations,aswellasleveragingasophisticatedpresentationalgorithmtoquicklygenerateHTML(orother

outputformats),LiveSiteefficientlyrendersdynamicwebsiteswithoutongoingITsupportorcostlycustomizations.

• LiveSite Content Services reducesthecostsandcomplexityofdynamicwebsitedevelopment.Amoderncontentrepository,powered

byIDOL,automatescontentpublishing,categorization,andtaggingprocessesandremovestheneedforcostlydatabasedevelopment.

 AdvancedwebsitefunctionsexposedthroughaREST-basedinterfacepromotesinteroperabilitywithexistingtechnologyecosystems,

acceleratestimetomarketfordynamicwebsites,andreducestheneedforcustomdevelopment.LiveSiteContentServicesalsoinclude

themultichannelrulesenginethatallowstargetedcontenttobedeliveredtoanysite,pageorapplication.

Improving Usability for All Web ApplicationsWith Autonomy LiveSite, runtime delivery applications – such as enterprise portals, eCommerce solutions, custom applications (J2EE, .NET,

RIAs), and mobile devices – are able to leverage the simple and intuitive authoring interface and powerful content management capabilities

of Autonomy TeamSite. Marketers can insert targeted marketing content into preexisting or difficult-to-use web applications without ongoing IT

involvement.

Content Targeting and PersonalizationA powerful policy engine facilitates the automated delivery of targeted content. Together with Autonomy TeamSite and Autonomy IDOL,

Autonomy LiveSite supports both the manual creation and automated generation of content targeting rules, robust conceptual profiling, and

dynamic segment generation to simplify and automate complex manual tasks and ensure that each visitor receives a highly-personalized

experience. Information from all interactions, across all channels, including existing customer profiles, transaction details, and customer

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