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CONFIDENTIAL © SD Association. All rights reserved. 1
鄺宗宏 T.H Kuang
SD協會行銷委員會大中華區主席
2014 SDA全球技術臺北研討會 SD ASSOCIATION GLOBAL WORKSHOP
Marketing Committee Greater China Chair
Oct ,01, 2014
SDA 2014 Marketing Committee SDA Workshop Taipei, Taiwan R.O.C.
2014 , Oct, 01
臺北威斯汀六福皇宮
CONFIDENTIAL © SD Association. All rights reserved.
特別感謝 Special Thanks
協辦單位 Co-organized by :
GOLD SPONSOR
SILVER SPONSOR
贊助Sponsor 歡迎致詞 Welcome Message
CONFIDENTIAL © SD Association. All rights reserved.
GLOBAL WORKSHOP TAIPEI AGENDA
Time Keynote Speech Keynote Speaker
13:00-13:30 報到 (Registration) 臺北威斯汀六福皇宮
13:30-13:40 Introduction
議程簡介
SDA Marketing Committee Taiwan Chair 行銷委員會台灣區主席
Allion / Mrs. Anne Tsou (百佳泰/鄒雅婷小姐)
13:40-13:50 Opening 開幕致詞
SDA Marketing Committee Global Chair 行銷委員會全球主席 Toshiba / Mr. Kazunori Nakano
13:50-14:00 Welcome Message
歡迎致詞
Information Technology Industries Division Industrial Development Bureau Ministry of Economic Affairs Dr. Lu, Cheng-Chin, Director 經濟部工業局電資組 組長 呂 正欽 博士
14:00-14:30 SDA Overview
SDA 總覽
SDA Marketing Committee Greater China Chair 行銷委員會大中華區主席
Phison / Mr. T.H. Kuang (群聯/鄺宗宏先生)
14:30-15:10 SD Technology Update
技術更新
SDA Technical Committee Chair 技術委員會全球主席 Toshiba / Mr. Hiroyuki Sakamoto
15:10-15:30 午茶時間 (Tea Time)
15:30-16:00 SD Card/Host Compliance Test Approach
相容性測試方法
SDA Compliance Committee Global Chair 相容性委員會全球主席
Allion / Mr. Minoru Ohara (百佳泰日本分公司代表取締役)
16:00-16:20 SD and Storage in the Future
SD與儲存裝置之未來趨勢
Keynote Speaker Phison Director, Project Management/ Mr. George Fu (群聯 資深專案經理,傅家驛先生)
16:20-16:35 SD Logo and Compliance Guideline
Introduction SD相容性與知識產權說明
SDA Marketing Committee Taiwan Chair 行銷委員會台灣區主席
Allion / Mrs. Anne Tsou (百佳泰/鄒雅婷小姐)
16:35-17:00 Q & A
2014 SDA全球技術臺北研討會 議程
2014年10月01日(星期三)
CONFIDENTIAL © SD Association. All rights reserved.
SD, miniSD, microSD, SDHC, miniSDHC,microSDHC, SDXC, microSDXC標誌版權為SD-3C, LLC所有
~ SD組織與方向~ ~ SDA Organization & Direction ~
SD協會總覽 SDA Overview
CONFIDENTIAL © SD Association. All rights reserved.
2014 Global Share (Estimate) 2009 Global Share
,microSD卡
SD記憶卡佔有率
SD協會
成立於2000年,1,000家公司所組成。專注於數位記錄應用 Started 2000 with SanDisk, Panasonic and Toshiba with around 1000 company adoption
now for various digital recording applications
CONFIDENTIAL © SD Association. All rights reserved.
SD協會組織
技術委員會 相容委員會 行銷委員會 電性規格
實體規格
檔案系統/加密
應用/SDIO
測試規格
測試設備
相容性測試大會
驗證流程
委任實驗室
推廣/教育
新聞發佈
標誌指南說明
技術/產品展示
網頁維護
SD協會(SDA) www.sdcard.org or www.sdcard.org/cht
・ SD記憶卡及SD主機裝置的公開標準
・ 推廣SD記憶卡
• 於2000年1月成立
• 全球超過1,000個會員(計算至2013年1月)
• 佔有率全球最高之可攜式記憶卡
• 會員費用
• 執行會員: 美金$4,500/年、
• 一般會員: 美金$2,000/年
董事會
CONFIDENTIAL © 2014 SD Association. All rights reserved. 7
SD協會董事會員 SDA Board of Directors
CONFIDENTIAL © SD Association. All rights reserved.
Marketing Committee
Chair Kazunori Nakano ,Toshiba
Application WG Chair: Shinji Inoue (Panasonic)
Tsutomu Ando/ Advisor for Camera
Shinichi Matsukawa/SD Applications
UHS-II Market Research
Ad-hoc Working Group
Chair :Jonathan Hubert (Lexar)
John Geldman
Web WG Chair: Kazue Funaki (Toshiba)
Anne Tsuo/ Steven Wang
Regional Marketing WG Jonathan Hubert /US Chair (Lexar Media)
Paul Norbury /EU Chair (Cardwave)
Kazue Funaki/Japan Chair (Toshiba)
Anne Tsou/ China Chair (Allion))
T.H.Kuang / Great China Chair (Phison)
Local China Regional Chairs Vincent Zhong/Southern China Region Chair ( Netac )
Jeri Woo/Central China Region Chair (Wuhan Tianyu )
David Ding/Western China Region Chair (Microflash)
TBA /Eastern China Region Chair
TBA/Northern China Region Chair
Logo Guideline WG Chair: Jennifer Lee (SanDisk)
Hiroyuki Sakamoto (SD Logos)
Kazue Funaki (SDA Pictograph)
Senior Advisory Director
Taeko Danno, Panasonic
Marketing & Events
Belinda Lucero (GI)
Public Relations
Kevin Schader/(GI)
TC Relations
Advisory Directors Tatsuya Adachi, Panasonic
Hiroyuki Sakamoto, Toshiba
Yosi Pinto, SanDisk
CC Relations
Advisory Directors
Masahiko Murohashi, Toshiba
2014 SD協會行銷委員會 Marketing Committee Organization 2014
8
大中華區推廣計畫2012 年開始 Expanding Greater China Regional Activity from 2012
CONFIDENTIAL © 2014 SD Association. All rights reserved. 9
SD標準發展史 SD Standard Evolution History
SD Logos are trademark of SD ,3C-LLC
CONFIDENTIAL © 2014 SD Association. All rights reserved. 10
SD高速介面發展 SD Standard Direction for High Speed Interface
SD Logos are trademark of SD ,3C-LLC
CONFIDENTIAL © SD Association. All rights reserved. 11
參與制定標準, 推動記憶卡及相關產品的未來,與各種規格相連接 參加工作小組會議, 集思廣益,創造規範, 推動您的企業發展 引進全新的理念, 幫助您的企業成長與更多的行業以及各種各樣的公司網羅商機 以不同類型的會員滿足您的需求 : 執行會員, 一般通用會員
SD協會會員權益福利 Benefits of Membership
研發階段
如果貴公司仍處於研發階段但需取得SD相關規格資訊,可準備以下資料及費用向協會申請一年臨時契約資格(非會員).
1. 簽訂正式保密協定(Non-Disclosure Agreement)
2. $1000美金申請費用
如果貴公司在保密協議生效日起的90天內加入SD協會成為其會員,則SD協會會從貴公司應繳之會費中扣除美金1000元
參與制定標準,推動記憶卡及相關產品的未來與各種規格相連接 參加工作小組會議,集思廣益,創造規範,推動您的企業發展 引進全新的理念,以幫助您的企業成長,與更多的行業以及各種各樣的公司網羅商機 以不同類型的會員,滿足您的需求 : 執行會員 一般通用會員
CONFIDENTIAL © SD Association. All rights reserved.
大中華的經濟增長將帶動新技術和更多服務的需求 Expected Economic Growth with New Technology and Services in China
SD標準與新規技術應用程式的潛在商業機會 Potential Business Opportunity with SD Standards with Technology Integration for New Applications
• 高速資料傳輸卡應用 : Ultra High Speed (UHS) Interface and for Hi-Data Transfer Applications
• 手機/智慧手機應用 : microSD Card for Mobile/smart Phone Applications
• HCE智慧手機支付應用 : HCE smart microSD Card for Mobile Payment Applications
• 無線通訊應用 : SDIO for Wireless Communication Applications
• NFC 近場通訊的應用 : NFC for Machine to Machine Applications
全球化的重要性 Globalization
擴大臺灣會員 Expansion of Membership Worldwide starting in Taiwan
CONFIDENTIAL © SD Association. All rights reserved.
2012 年開始中國的推廣計畫 Strategic Activity in China started in 2012
26 New Member Company in China adopted SDA Membership in 2012
2012 年四月有五十多家公司參與SD協會深圳活動
Welcomed more than 50 company in Shenzhen, April, 2012
2012 年十一月有五十多家公司參與SD協會上海活動 Welcomed more than 50 company in Shanghai , November, 2012
2013 年五月SD協會全球技術研討會 北京活動 Global Workshop Beijing, May, 2013
2013 年十月SD協會全球技術研討會 成都活動 Global Workshop Chengdu, Oct, 2013
2014 年四月SD協會全球技術研討會 上海活動 Global Workshop Shanghai , Apr, 2014
2014 年十月SD協會全球技術研討會 臺北活動 Global Workshop Taipei , Oct, 2014
2014 SDA全球技術臺北研討會 Global Workshop Taipei, 2014
全球化與大中華的重要性 Globalization & Greater China
CONFIDENTIAL © SD Association. All rights reserved.
https://www.sdcard.org/cht/home/
SD協會中文版網址 1
SDA website
CONFIDENTIAL © SD Association. All rights reserved.
SD協會中文版網址 2
SDA website
CONFIDENTIAL © SD Association. All rights reserved.
SD協會中文版網址 3
SDA website
CONFIDENTIAL © SD Association. All rights reserved. 17
SD新應用趨勢 SD New Application Trend
CONFIDENTIAL © 2014 SD Association. All rights reserved. 18
UHS-II SD Card
SD新應用趨勢 SD New Application Trend
CONFIDENTIAL © 2014 SD Association. All rights reserved. 19
4K DSLR/Video
microSD
>150MB/Sec
4K Video Recording (4K videos)
Light Field Lenses Computational Photography
~1000MB/s
~700MB/s
~100MB/s (Pick)
~2000MB/s
~400MB/s
High speed Download/Upload
Matching Internal Data I/O
High Capacity / High Speed Drivers
SD新應用趨勢 Market Evolution Driving UHS-II
Caching streamed content • Eliminates bandwidth latency • When no internet access available
4K Smart Phone
4K Tablet
4K Recorder
CONFIDENTIAL © SD Association. All rights reserved. 20
SD新應用趨勢 The SD New application Trends
以 Smart microSD作為HCE NFC移動支付的安全晶片 Smart security microSD for HEC NFC mobile payment solution
移動支付的交易量將快速成長 Mobile Payment transaction will increase very quick!
HCE智能SD NFC手機變銀行 Mobile phone changes to Bank
CONFIDENTIAL © 2014 SD Association. All rights reserved.
SD新應用趨勢 smart microSD Use Cases
21
NFC Security
token Secure
Element
Mobile Payment
Online payment
User Interface
Connectivity
Authentication
HW root of trust
Secure storage
And many more
CONFIDENTIAL © SD Association. All rights reserved. 22
總結 Summary
SD規格(SD Standard)
是一種專門用於數位電子產品領域的可攜式及內嵌儲存裝置,
該標準可穩定加強這些產品的功能速度, 應用範圍, 市場及其價值。
新推出的SD規格(如smart microSD, UHS, SD5.0…..)
消費者可在新的使用經驗中增加對SD標準產品的價值。
SD卡的創新應用 (SD New application)
擴展到HCE NFC移動支付的新領域。 Host Card Emulation Near Field Communication
歡迎加入SD協會(Welcome join SDA)
凡對SD標準的技術整合有興趣者,歡迎加入,
共同創造全新的使用者應用體驗及產品。
CONFIDENTIAL © SD Association. All rights reserved. 23
Thank you very much !
感謝您的參與贊助和支持!
SD協會中文版網址: www.sdcard.org/cht/home
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