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ASUSQuality Speed Partnership
ASUSQuality Speed Partnership
淡江大學淡江大學 華碩電腦華碩電腦全球品牌中心全球品牌中心
行銷總監行銷總監
韓德行韓德行
全球品牌中心全球品牌中心
行銷總監行銷總監
韓德行韓德行
ASUS Revenues and Net AssetsASUS Revenues and Net Assets
Unit : US Million Dollars
7501090
15202167
2538
3266
6035
7752*
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1997 1998 1999 2000 2001 2002 2003 2004
consolidated Revenue
7501090
15202167
2538
3266
6035
7752*
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1997 1998 1999 2000 2001 2002 2003 2004
consolidated Revenue
RevenueRevenue
29% 29% growthgrowth
ASUS Business PerformanceASUS Business PerformanceASUS Business PerformanceASUS Business Performance
2004 vs2003
7752*
6035
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2003 2004
USD(Million)
ASUSTek COMPUTER
• Asus Capital NT$ 256.9 BillionAsus Capital NT$ 256.9 Billion• Asus Gross Margin Before Tax NT$ 16 – 17 BillionAsus Gross Margin Before Tax NT$ 16 – 17 Billion
• Asus Sales Amount 2004Asus Sales Amount 2004
NT$ 256.9 Billion NT$ 256.9 Billion
Unit(Thousand) Y2004 Y2005 ( Target )Unit(Thousand) Y2004 Y2005 ( Target )• Motherboard(K) 42,000K 50,000K Motherboard(K) 42,000K 50,000K • Notebook(K) 2,800K 4,000KNotebook(K) 2,800K 4,000K• Graphic Card(K) 7,750K 10,000KGraphic Card(K) 7,750K 10,000K
ASUSTek COMPUTER
• 2003 2003 Worldwide PC (DT+SV) Shipment 113,991(K)Worldwide PC (DT+SV) Shipment 113,991(K)
Asus mother boards share 26.31 %Asus mother boards share 26.31 %
2004 Worldwide PC (DT+SV) Estimated 123,162(K)2004 Worldwide PC (DT+SV) Estimated 123,162(K)
Asus MB estimated share 34.10 %Asus MB estimated share 34.10 %
• Giant Lion Strategy :Giant Lion Strategy :
Keep high end product maintain the top positionKeep high end product maintain the top position
Use X series to enlarge the middle range segmentationUse X series to enlarge the middle range segmentation
AsRock concentrate in low end feature product lineAsRock concentrate in low end feature product line
• ASUS + AsRock = G + M + EASUS + AsRock = G + M + E
*estimated
ASUS Product Breakdown (2004)ASUS Product Breakdown (2004)
6.3%3.0%
2.8%7.5%
1.4% 6.6%
29.2%39.2%
0.8%2.8%
0.3%
0.0%
Broadband
DP
IA
MB
NB
NW KING
ODD
PS2
SERVER
VGA
W LAN
小卡
ASUS 3C-Era Development Strategy ASUS 3C-Era Development Strategy
MotherboardMotherboardNo.1No.142M42M
VGA CD/DVDVGA CD/DVDNo.2 No.5No.2 No.57.75M 10M7.75M 10M
Bare boneBare bone
LPCLPC
Cable ModemCable ModemNo.2No.24M4M
XDSLXDSL
ISDNISDN
Internet
PC
Co
mp
on
ent
Pro
vid
er
Bro
adb
and
So
luti
on
P
rovi
der
Sys
tem
& O
pen
Ver
tica
lIn
teg
rati
on
Ser
ver
& B
ackb
on
e&
Inte
rNet
wo
rkin
g
Info
rmat
ion
A
pp
lian
ce
Wir
eles
s N
etw
ork
ing
Case Case & PWR Supply& PWR Supply
RAIDRAID
ServerServer
CE TerminalCE Terminal
PDA/HPCPDA/HPC
STB/GboxSTB/Gbox7M7M
Web PadWeb Pad
WCDMAWCDMA
802.11 802.11 44MM
Blue toothBlue tooth
CDMA2000CDMA2000
N/B N/B No.5No.5 2.8M2.8M
Gigasw/GateGigasw/Gate
Top 10 Vendors, Asia Pacific Portables Shipments, 4Q 2003 Preliminary Data
UNIT SHIPMENTS (000) 2003Q4VENDOR 2002Q1 2002Q2 2002Q3 2002Q4 2003Q1 2003Q2 2003Q3 2003Q4 RANKIBM 92 105 131 141 136 165 208 221 1HP 17 107 117 141 160 168 194 173 2Toshiba 95 112 124 134 149 138 147 158 3Dell 48 54 64 96 79 93 107 132 4Legend 42 45 48 61 55 67 79 97 5Acer 57 62 73 90 76 89 96 95 6Samsung 72 61 50 59 75 81 87 87 7ASUS 25 26 32 32 33 42 69 67 8Sony 12 10 18 20 19 26 40 52 9NEC 16 15 20 27 21 21 28 38 10
Others 249 168 196 203 192 193 230 249
Total 726 765 872 1,004 995 1,083 1,285 1,369
品牌效果IDC survey
2003 Q4 Worldwide Notebook Shipments Rank No. 10 ( IDC Data )
2003 2004
2003/JanWindows Server 2003
2003/MarCentrinoTechnology
2003/FebPCI Express
2003/Jun Itanium II 64 bit Server Processor
Q1 Q2 Q3 Q1 Q2 Q3
2005
2003/AprCanterwood Chipset
2003/MarSpringdale Chipset
2003/Jun800FSB CPU
2003/AugAMD 64bit
Opteron/Athlon 64 Processor
2003/NovIntel-P4XE Extreme CPU
2004/JanMicrosoft Windows Small Business Server 2003
2004/FebIntel Prescott
CPU
2004/JunIntel Grantsdale
915/925ChipsetDDR2 、 PCI Express.
2004/JunIntel Pentium Socket 775
2004/JunePCI Express*16 lanch
2004/May-JuneIntel Centrino II(Dothan)
2004/JuneDDR II
2005/DecMicrosoftLonghorn
Q2Q1
2004/SepWindows XP SP2
2005/JanIntel Alviso chipsetNB use Dual channel DDR2
2004/Aug16 X DVD+/-RW
Double Layer
2004/SepNB use 8X DVD+/-RW
Double Layer
2005/JulyAMD K8Dual Core CPU
Q3
2004/NovIntel 925XE
FSB up to1066MHz
2004/DecnForce 4 SLI Dual
PCI Express*16
2005/MarchWindows XP 64 bit Edition
2004/AugAMD 32-bit
Sempron
2005/AprNvidia nForce 5 chipset
2005/MayIntel 945/955 chipsetDDR2 667 、 Dual Core CPU
2005/MayATi R520 GPU
2005/MayNvidia NV 5X series GPU
2004/FebIntel 64-bitPentium 4 EM64T Processor
ASUS Business PerformanceASUS Business Performance No. 1 in business performance of the top 500 manufacturers in Taiwan.
(1996,1997, China Credit)
No.1 of Manufacturers (1998, Asia Week)
No.1 of Computer & Electronics (1998, Asia Week)
No.1 of top 100 IT Business (1999, Business Week)
Best Managed Company (1999, Asia Money)
No.1 of Top 200 IT Business (2000, Global Vision)
NO.1 IT Company (2000, CommonWealth)
Best Motherboard Brand ( 1999,2000,2001Digitimes) Top 10 Best Company, No.1 in IT industry (2002, CommonWealth)
The most innovative enterprise ( 2004, Business Weekly)
Ranked in “The INFOTECH 100” for 7 consecutive years since
1998 (Business Week)
Best Manufacturer (Russia PC Magazine)
No.1 Manufacturer in Asia (German PC Direct )
ASUS Business PerformanceASUS Business Performance
1171 distinguished awards in year 20041171 distinguished awards in year 2004
Legal Affair Office
Financial
General Admin.
Sales & Marketing Manufacturing
MB Business Unit
NB Business Unit
VGA / Optical Storage BU
MB R&D Group
R & D
NB R&D Group Procurement
Taipei Factory
Tao Yuan Factory
Technology DevelopmentCenter
VGA R&D Group
Networking / Wireless
Server R&D Group
Kwei Shan Factory -
Corporate Q A
Customer Service Center
BB R&D Group
WL R&D Group
ORH R&D Group
System R&D Group
Networking R&D Group
Employee: 52,348
Taiwan: 8,926
China & overseas: 43,442
OEM Business Group
Computer Center
Broad Band/ Handheld BU
ODM Sales Group
Domestic/ A & P Sales Group
Administration
China Manufacturing Center
ASUS OrganizationASUS Organization
Marketing / Logistic/ Manual
Europe Sales Group
Chairman & CEO
Jonney Shih
Chairman & CEO
Jonney Shih
ME Group
China Sales Group
QT
Chassis & Power BU
System/ OEM System BU
Handheld R&D Group
Server/ LCD/ Thermal
EMI TESTEMI TEST
• Brand:L.A.BBrand:L.A.B• Model # 886.24.32Model # 886.24.32• Count:1Count:1• Dimensions: Dimensions:
143(W)×110(L)×290(H)143(W)×110(L)×290(H)• Nominal Specimen Weight: Nominal Specimen Weight:
90kgs90kgs• Minimum Pulse Width:1.0msMinimum Pulse Width:1.0ms• Maximum Acceleration:600G Maximum Acceleration:600G
• Brand: Lasmount• Model # PDT-56-ED• Count:1• Dimensions: 92(W)×142(L)×270(H)• Maximum Specimen Weight:160lbs • Test Range:35in~190in
DROP TEST
SHOCK TEST
SHOCK TEST SHOCK TEST
VIBRATION TESTVIBRATION TEST
TEMPERATURE & HUMIDITY TESTTEMPERATURE & HUMIDITY TEST
ACOUSTIC ANALYSISACOUSTIC ANALYSIS• Heat• Flow• Fan
ASUS Won Tom's Hardware Guide
Readers‘ Choice in 2001, 2002, 2003
“Best Motherboard Brand”
ASUS MotherboardASUS Motherboard
Best MB
Brand
“ASUS climbs the winner platform with an overwhelming majority.“-- Tom's Hardware Guide
XX
YYYY
ASUS Graphic CardASUS Graphic Card
Year 2001: The Best nVidia chipset graphic card maker
Year 2002,2003: Best Graphic Card Maker
ASUS Won Tom's Hardware Guide
Readers' Choice in year 2001, 2002, 2003
“Best Graphic Card Maker”
0
0.05
0.1
0.15
0.2
0.25
0.3
AopenCD-936E
ASUS CD-S400/A
ASUS CD-S340
PanasonicLK-RC832
PioneerDR-506S
PlextorPX-32TSi
TEAC CD-532SK
ToshibaXM-6201B
MelcoCDI-32FB
Cyber 32x
Hello PC, Japan
ASUS
Inner Strength: ODD Vibration TestInner Strength: ODD Vibration Test
Hello PC, JapanHello PC, Japan
Company 25.321 25.322 25.323 25.331 others Sum Ericsson 3.00 3.00 48.08 6.60 60.68
Qualcomm 3.00 0.50 22.33 0.10 25.93 Nokia 20.25 4.10 24.35
Motorola 20.08 0.50 20.58 Nortel 1.00 1.50 15.00 0.60 18.10 ASUS 4.00 2.00 10.83 1.00 17.83
Siemens 0.50 6.83 4.00 11.33 TTPCom 10.00 0.10 10.10
LG 1.00 1.50 0.50 0.50 2.50 6.00 Alcatel 4.08 1.00 5.08
DoCoMo 0.50 2.00 0.50 3.00 Philips 1.50 1.00 2.50 others 1.00 9.51 4.00 14.51
Total 9.0 11.0 3.0 171.0 26.0 220.00
Contributions to 3GPPContributions to 3GPP
Agreed CR’s in 2002 in RAN2, FDD, Release 99 by Companies• TS 25.321: UMAC• TS 25.322: URLC• TS 25.331: URRC• TS 25.323: PDCP
Worldwide Service CentersWorldwide Service Centers
ASUS Russia
ACZ Prague, Czech
ACM Juarez, Mexico
ASUS HQ◎
(Pei Tou)
ASUS Headquarter-TaipeiASUS Headquarter-Taipei
新竹縣
高雄縣
屏東縣
台東縣
台南縣
嘉義縣
台北縣及基隆市
花蓮縣南投縣
雲林縣
彰化縣
台中縣
苗栗縣宜蘭縣
新竹
基隆
台北
台中
嘉義
台東
花蓮
NK
N
台南
高雄
.
30 Min.
台北廠 60 Min.
EW
S
30 Min.龜山廠CKS
ASUS Factories in TaiwanASUS Factories in Taiwan
AEOCAEOC
Emmen, Netherlands
ASUS European Operation CenterASUS European Operation Center
Prague
Prague, Czech
Ostrava
Emmen
Ostrava, Czech
StarLinkStarLink
ASUS TechnologyASUS Technology
ASUSTeKASUSTeKASUSTeKASUSTeKSystekSystek. CasetekCasetek
CotekCotek
BoardtekBoardtek
M/B, N/B, System, CD-ROM,
SPS
Chassis
Connector
PCB
System
Taipei
Suzhou
TYCOTYCO
MaintekMaintekMaintekMaintek
ASUS OperationASUS Operation
Highest Japanese Quality Fastest Taiwanese Speed Lowest Chinese Cost
6 million square feet
ASUS Manufacturing CenterASUS Manufacturing Center
•Operator Availability
•24 Hours, 3 shifts.
•Flexible production line
* EDI Custom Clearance Model Site
* AA Grade
* Waigaoqiao Free Trade Zone
ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center
ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center
Construction : Sep.01’~ Jul.02’
Plant Area : 116,478 m2
Employee : 7,000 persons
ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center
ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center
ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center
ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center
SMT 生產線SMT 生產線
Connector Ass’y Line
Mutual Trust
Mutual Sharing
Mutual Benefit
Win-Win CooperationWin-Win Cooperation
謙 誠 勤 敏 勇謙 誠 勤 敏 勇
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