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Awareness Campaign
By: Austin Arquette, Jonathan Black, Carole Cartwright & Ebenezer Shyaka
Real people come in every shape and size. Beauty is in the eye of the beholder. We do not advocate obesity, we encourage acceptance for individuality, variety and uniqueness. You decide where beauty lies.
History of Media’s Influence Local Issues and Components:
◦Fad Diets◦Anorexia ◦Cosmetic Surgery
Our Plan
Started when visual stimuli became more widely available through television in the 50’s;
In the next forty Years, the media used models and celebrities to drive marketing.
60’s used Twiggy 70’s used Cheryl Tiggs
and Farah Faucet 80’s used the Olsen
Twins 90’s used Lindsey
Lohan
A “fad diet” is “a diet that promises quick weight loss and is popular for a short time.”
Fad diets don’t die; they just burn-out
Often return years later
The Centers for Disease Control and Prevention estimate that at any given time two-thirds of all American adults are on a diet to either lose weight or prevent weight gain. Of those, 29 percent are men and 44 percent women. Yet only 5 percent of these dieters will be successful at keeping the weight that they lost off.
Claims of dramatic weight loss in short periods of time (typically in excess of 3 lbs a week)
Elimination of entire groups of foods or macro-nutrients (carbs, sugars, fats, fruit, bread, etc.) from the diet
Very little, if any, emphasis on
exercise as part of the weight loss plan or diet
Use of dramatic marketing language and too-good-to-be-true phrases like “quick-fix”, “melt off pounds instantly,” “lose fat fast”, “lose weight when you sleep,” “eat all you want and lose weight!” etc.
A price tag: Many fad diets require you to fork over money to access the diet or buy the book
Go to www.letsgetreal2010.wordpress.com for more information
Anorexia is much more prevalent in western culture than in non-western countries. Some believe this has to do with the media in western society, which portrays thin women as beautiful and desirable.
Lindsey Lohan
Olsen Twins
“Media does not cause anorexia, but it
is certainly
fueling the fire” – Freda Rosenberg
Psychotherapist for Women’s
Resource Center in Salt Lake
1 in 10 people with eating disorders receive treatment
20% of people with anorexia who do not get treatment will die
80% of those who do get treatment don’t get enough of it; they receive some impatient care, but are sent home before the recommended length of stay is up
40 – 60% of high school girls diet
50% of girls between the ages of 13 and 15 believe they are overweight
Anorexia is the third most common chronic illness among adolescents
Example of Anorexia Victim
There are many types of weight loss surgery options available. All involve eliminating a portion of the stomach to limit food intake, and then rerouting the path of digestion.
The end goal is always for the patient to eat less and feel fuller.
The Doctor and His tools
Since 1997, there has been a 457 percent increase in the total number of cosmetic procedures
The top five surgical cosmetic procedures in 2007 were:◦ Liposuction (456,828
procedures)◦ Breast Augmentation
(399,440 procedures);◦ Eyelid Surgery (240,763
procedures)◦ Abdominoplasty (185,335
procedures)◦ Breast Reduction (153,087
procedures)
The top five nonsurgical cosmetic procedures in 2007 were:◦ Botox Injection (2,775,176
procedures)◦ Hyaluronic Acid (1,448,716
procedures)◦ Laser Hair Removal
(1,412,657 procedures)◦ Microdermabrasion
(829,658 procedures)◦ IPL laser treatment (647,707
procedures)
Heidi Montag
Megan Fox
Michael Jackson
Robert Pattinson
Preventing “Blind Minds” By focusing on an awareness
campaign where we intend to reach primarily
15 – 30 year old men and women.
Our Name: Lets Get Real
Catch Phrase: Blind Minds
Flyers in medical facilities as well as in high school and college campuses
Press release to the media outlets informing them of our campaign.
Design a billboard ad to attract this age group.
Create a Blogg for those being affected by this trend can go for support, resources and answers.
We will release a PSA on the radio
Powerpoint presentation to offer as an educational or awareness tool for schools to use in assemblies or in the classroom (such as a health class or teen living class.)
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