Carohone Warehouse Business Pack 2013

BUSINESS DEVELOPMENT

PACK

1. MARKETING PACKAGES AND RATE CARDS

PRICE 1 MONTH 2 MONTHS 3 MONTHS

CHARGED MAGAZINE

- Back page - Full page- Competition - Double Page Spread- Inside Front/Back DPS- Leaflet inside

€15,000€10,000 €5,000€15,000€16,500€3,000

€28,500€18,000€9,000€28,500€29,700€2,400

€36,000€24,000€12,000€36,000€39,600€7,200

WEBSITE PACK

- Side Banner - Moving Banner main page - 5 Tab advert, with link to site

€XX,000€XX,000€XX,000

€XX,000€XX,000€XX,000

€XX,000€XX,000€XX,000

RECEIPT - Full page- Half page

€10,000€5,000

€18,000€9,000

€24,000€12,000

STAFF MEMBERS T-SHIRTS

- T-Shirts on staff in all 80 stores 622 employees

€20,000 €36,000 €48,000

CARRIER BAGS

- Brand on all bags - Leaflet in Bags

Minimum 3 Months Minimum 3 Months€45,000€45,000

IN-STORE PROMO

- 30 Second Radio Add – – €50,000

- Q barrier QR-Code advertisement – –

- Shutter vinyl in X store – – €20,000

STORE SPACE

- Liffey Valley - Blanchardstown - Dundrum - Cresent - Headford Road - Mahon Point - Henry Street

– – –

SOCIAL MEDIA

Facebook and Twitter 50,000 followers 2 posts a week for a month

€500 €900 €1,200

100,000 copies distributed nationwide through all Carphone Warehouse stores

40,000 average views on website a month

267,463 connection QTD (receipts and bags)

369,452 ff in 6 listed stores for Q1

50,000+ followers on Twitter and Facebook

PICK FOUR PINK AND GET ONE GREEN FOR FREE

PICK THREE PINK AND GET SOCIAL MEDIA FREE

2. STORE SPACE AND RATE CARDS

Average footfall of 30,000 Customers a week

369,452 customers for Q1

Liffey Valley average of 10,000 customers per week 106,104 for Q1

RENT A SPACEIN OUR TOP 7 STORES- USE ALL

YOUR OWN POP UP SHOP

- YOUR OWN STAFF - TALK TO A

FURTHER 120,000 CUSTOMERS A MONTH

STORE 1 MONTH 2 MONTHS 3 MONTHS

LIFFEY VALLEY (UP TO 20M2)

€12,000 €12,000 €12,000

BLANCHARDSTOWN (UP TO 20M2)

€12,000 €12,000 €12,000

DUNDRUM (UP TO 20M2)

€12,000 €12,000 €12,000

CRESENT (UP TO 20M2)

€12,000 €12,000 €12,000

HEADFORD ROAD (UP TO 20M2)

€12,000 €12,000 €12,000

MAHON POINT (UP TO 20M2) €12,000 €12,000 €12,000

HENRY STREET €12,000 €12,000 €12,000

WE CAN PROVIDE A FULLY BRANDED POP-UP SHOP FOR AN EXTRA €XXX

Average footfall of 30,000 Customers a week

369,452 customers for Q1

Liffey Valley average of 10,000 customers per week 106,104 for Q1

RENT A SPACEIN OUR TOP 7 STORES- USE ALL

YOUR OWN POP UP SHOP

- YOUR OWN STAFF - TALK TO A

FURTHER 120,000 CUSTOMERS A MONTH

STORE 1 MONTH 2 MONTHS 3 MONTHS

LIFFEY VALLEY (UP TO 20M2)

€12,000 €12,000 €12,000

BLANCHARDSTOWN (UP TO 20M2)

€12,000 €12,000 €12,000

DUNDRUM (UP TO 20M2)

€12,000 €12,000 €12,000

CRESENT (UP TO 20M2)

€12,000 €12,000 €12,000

HEADFORD ROAD (UP TO 20M2)

€12,000 €12,000 €12,000

MAHON POINT (UP TO 20M2) €12,000 €12,000 €12,000

HENRY STREET €12,000 €12,000 €12,000

WE CAN PROVIDE A FULLY BRANDED POP-UP SHOP FOR AN EXTRA €XXX

3. LONG TERM ADVERTISING SPACE

Average footfall of 30,000 Customers a week

369,452 customers for Q1

Liffey Valley average of 10,000 customers per week 106,104 for Q1

WE HAVE MANY LARGE STORES FACING ROADS, DRIVE THROUGH ETC - WINDOW VINYL- COUNTER VINYL- SLAT WALL SPACE - FLOOR VINYLS