Central Intelligence

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Central Intelligence (Warner Bros)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for CENTRAL INTELLIGENCE. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and nationally. 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ad in the digital edition of Campus Circle 6.  Retail Partnership with Numero Uno 7.  Screening Pages for L.A. and OC

The campaign has 5,082 page views to date with 1,878 clicks (1,002 are bitly related clicks).

Ad – Central Intelligence

Numero Uno In-store Displays #1

Numero Uno In-store Displays #2

Numero Uno In-store Displays #3

Coupons

Dedicated Email #1

Delivered (LA) – 20K Opened – 3,135 Clicks – 876

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 324K impressions, 108 clicks.

Mobile Banners

Social Media #1

Social Media #2

Screening Page

Los Angeles Page Views– 658

Screening Page OC Page Views– 574

Sweepstakes Los Angeles

Page Views– 715 Entries – 340

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status