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8/13/2019 Clarke Agile Leanstartup
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LEAN STARTUP
Paul Wilson
http://neo.com @paulanthonywils
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http://flic.kr/p/89Dw29Sunday, 30 December 12
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Scrum (/XP) Cycle
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http://flic.kr/p/86U1Jj
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http://www.dailymail.co.uk/news/article-1213891/Driver-ended-teetering-cliff-edge-guilty-blindly-following-sat-nav-directions.html
http://rossparry.co.uk/news
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Scrum (/XP) Cycle
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Saves money Earns money
Users opt-in
Use iscompelled
Internal but notmandatory
ConsumerCommercial
Internal ITProjects
EnterpriseCommercial
È
http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
Jeff Patton Quadrant
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“In God we trust. All others bring data.”W Edwards Demming
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Watson and Crick
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CUSTOMER DEVELOPMENT
• Customer Discovery
• Customer Validation
•
Customer Creation• Scale Startup
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CUSTOMER DISCOVERY
• State Hypotheses
• Test the problem - do people have the problem?
• Test the solution - does it really solve the problem?
• Verify or Pivot - are we ready to validate, or do we need toiterate on discovery?
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http://flic.kr/p/7XbysHSunday, 30 December 12
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Customer Validation - will they buy?
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http://steveblank.files.wordpress.com/2012/09/origin-of-cust-dev.jpg
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EXERCISE
• What are you trying to solve?
• Design an experiment to validate the problem.
• Design an experiment to validate your solution.
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INNOVATION ACCOUNTING
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VANITY METRICS
• Page views
•
New members• Total members
• Unique visitors / visits
• Percent growth
•
Conversion rate• Twitter followers
• Facebook likes
http://www.slideshare.net/LeanStartupConf/bonfire-of-the-vanity-metrics-numbers-youre-still-using-and-shouldnt
Bonfire of the Vanity Metrics: Numbers You're Still Using and Shouldn'tIvory Madison
@ivorymadison
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METRICS FOR PIRATES
AARRR
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METRICS FOR PIRATES
AARRR •Acquisition - user visits
•Activation - user signs up
•Retention - user continues to use the app
•Referral - user refers other users
•Revenue - user pays
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
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METRICS FOR PIRATES
AARRR
AcquisitionActivation
RetentionReferral
Revenue
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COHORT ANALYSIS
From http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/
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EXERCISE
MEANINGFUL METRICS
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SUMMIT PUBLIC SCHOOLSHTTP://Y2U.BE/0CHGZ5Z
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LIT MOTORS
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?Sunday, 30 December 12
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RESOUR CES
• Lean Startup - Eric Ries. http://www.amazon.co.uk/dp/0670921602
•
Startup Owner’s Manual - Steve Blank. http://www.amazon.co.uk/dp/0984999302
• Lean Star tup 2012Conference Videos. http://leanstartup.co/video
• Steve Blank’s Free “How to Build a Startup” course. https://www.udacity.com/view#Course/ep245/CourseRev/1/Unit/473001/Nugget/485001
• Lean Startup Machine Weekends. http://leanstartupmachine.com
• The Double Helix: A Personal Account of the Discovery of the Structure of DNA by JamesWatson. http://www.amazon.co.uk/dp/0140268774
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