Clarke Agile Leanstartup

8/13/2019 Clarke Agile Leanstartup

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LEAN STARTUP

Paul Wilson

http://neo.com @paulanthonywils

Sunday, 30 December 12

http://neo.com/

http://neo.com/






http://flic.kr/p/89Dw29Sunday, 30 December 12

http://flic.kr/p/89Dw29

http://flic.kr/p/89Dw29



Scrum (/XP) Cycle




http://flic.kr/p/86U1Jj






http://www.dailymail.co.uk/news/article-1213891/Driver-ended-teetering-cliff-edge-guilty-blindly-following-sat-nav-directions.html

http://rossparry.co.uk/news










Scrum (/XP) Cycle




Saves money Earns money

Users opt-in

Use iscompelled

Internal but notmandatory

ConsumerCommercial

Internal ITProjects

EnterpriseCommercial

È

http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

Jeff Patton Quadrant





http://slidepdf.com/reader/full/clarke-agile-leanstartup 9/34Sunday, 30 December 12



“In God we trust. All others bring data.”W Edwards Demming






Watson and Crick








CUSTOMER DEVELOPMENT

• Customer Discovery

• Customer Validation

•

Customer Creation• Scale Startup




CUSTOMER DISCOVERY

• State Hypotheses

• Test the problem - do people have the problem?

• Test the solution - does it really solve the problem?

• Verify or Pivot - are we ready to validate, or do we need toiterate on discovery?






http://flic.kr/p/7XbysHSunday, 30 December 12

http://flic.kr/p/7XbysH

http://flic.kr/p/7XbysH



Customer Validation - will they buy?




http://steveblank.files.wordpress.com/2012/09/origin-of-cust-dev.jpg






EXERCISE

• What are you trying to solve?

• Design an experiment to validate the problem.

• Design an experiment to validate your solution.






INNOVATION ACCOUNTING




VANITY METRICS

• Page views

•

New members• Total members

• Unique visitors / visits

• Percent growth

•

Conversion rate• Twitter followers

• Facebook likes

http://www.slideshare.net/LeanStartupConf/bonfire-of-the-vanity-metrics-numbers-youre-still-using-and-shouldnt

Bonfire of the Vanity Metrics: Numbers You're Still Using and Shouldn'tIvory Madison

@ivorymadison







METRICS FOR PIRATES

AARRR




METRICS FOR PIRATES

AARRR •Acquisition - user visits

•Activation - user signs up

•Retention - user continues to use the app

•Referral - user refers other users

•Revenue - user pays

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version






METRICS FOR PIRATES

AARRR

AcquisitionActivation

RetentionReferral

Revenue




COHORT ANALYSIS

From http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/


http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/

http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/



EXERCISE

MEANINGFUL METRICS




SUMMIT PUBLIC SCHOOLSHTTP://Y2U.BE/0CHGZ5Z


http://y2u.be/0chGz5Z

http://y2u.be/0chGz5Z



LIT MOTORS







?Sunday, 30 December 12



RESOUR CES

• Lean Startup - Eric Ries. http://www.amazon.co.uk/dp/0670921602

•

Startup Owner’s Manual - Steve Blank. http://www.amazon.co.uk/dp/0984999302

• Lean Star tup 2012Conference Videos. http://leanstartup.co/video

• Steve Blank’s Free “How to Build a Startup” course. https://www.udacity.com/view#Course/ep245/CourseRev/1/Unit/473001/Nugget/485001

• Lean Startup Machine Weekends. http://leanstartupmachine.com

• The Double Helix: A Personal Account of the Discovery of the Structure of DNA by JamesWatson. http://www.amazon.co.uk/dp/0140268774

http://www.amazon.co.uk/dp/0140268774


http://leanstartupmachine.com/

http://leanstartup.co/video







https://www.udacity.com/view#

https://www.udacity.com/view#







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Clarke Agile Leanstartup