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Presentatie over hoe duurzaamheid en sociale media elkaar versterken...
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Wat is link tussen duurzaam en sociale media?
claysus - unlock your sustainable potential
transparantie
ecosysteem
samen
Het gaat allebei om duurzame relaties
claysus - unlock your sustainable potential
samen-leving
mensheid
beslis-sers
leveranciers
mede-werkers
klant
markt
milieu
wij
governance
human rights
customer issues
labour practicesfair operating
community involvement environment
Hoe versterken duurzaam en sociale media elkaar?
claysus - unlock your sustainable potential
social als sneeuwbalvoor duurzaam
social + duurzaam = nieuwe standaard
duurzaamals onderwerp
op sociale media
duurzaam geeft betekenis
aan sociale media
mat
e va
n ac
tivati
e
mate van impact
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3
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vergroten van bereik met sociale media
claysus - unlock your sustainable potential
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claysus - unlock your sustainable potential
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• http://publisher.wizness.com/reports/the-smi-wizness-social-media-sustainability-index-2012/the-top-10/ibm
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
claysus - unlock your sustainable potential
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overtuigen is uit, verbinden is in
duurzaam is bindende factor
claysus - unlock your sustainable potential
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claysus - unlock your sustainable potentialhttp://www.flickr.com/photos/havovubu/
20http://www.flickr.com/photos/dis_patch/
observable
cognitive
emotional
surfaced
conscious
unconscious
attitudes
values
beliefs
CLIENT EXPERIENCE
artefacts
meaning
marketing
AUTHENTICITEIT
Community = Trust
http://www.flickr.com/photos/gregorytran/
Marketing 3.0: Purpose driven Social Brands
Infographic: WeFirst Bronnen: 2012 Edelman Good Purpose Study
Havas Media ‘ Meaningful Brands” Global Report2013 Deloitte Core Beliefs & Culture survey
2013 Cone Communications / Echo Global CSR Study
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social leidt tot duurzame innovaties
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purpose zorgt voor relevantie,gedeeld commitment activeert
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claysus - unlock your sustainable potentialhttp://www.flickr.com/photos/maggieosama/
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claysus - unlock your sustainable potential
Duurzaam business model = social business model
Gedeeld purpose Commitment van actief ecosysteem
claysus - unlock your sustainable potential
PURPOSE x ACTIVATION = IMPACT
SharingLocalGreenReduce
Crowd sourcedSelf-supporting/DIYRecycle/circularMicro-enterprise
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Things to do tomorrow met social media tools
Ecosysteem mappen :• Stakeholders op Twitter,
Facebook, LinkedIn, etc.
Kijk ook in regio, sector of keten
Onderwerpen/impact in kaart:• Keywords, discussies, Etc.
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