E-commerce & E-marketing. 英语班级： 08 级 1B6 专 业：电子商务...

E-commerce E-commerce &&

E-marketingE-marketing

英语班级： 08 级 1B6专 业：电子商务小组成员：陶婷婷、徐琼洁、陈旸、 王宏、王懿韵、杨佳妮

Traditional Definition of E-commerceTraditional Definition of E-commerce

Business activities conducted using electronic commerce and eletronic business interchangeably.

利用因特网和万维网等技术实现电子数据传输所进行的商业活动。

The New Definition

E-commerce=EC+TERM+SCM

EC: electronic commerce

TERM: technology enabled relationship

management

SCM: supply chain management

Characteristics of E-commerceCharacteristics of E-commerce

Business-to-Business(B2B) Business-to-Consumer(B2C) Consumer-to-Consumer(C2C) Non-business EC

非商业机构间的电子商务 Intra-organizational EC

机构内部的电子商务

The Advantages of E-commerceThe Advantages of E-commerce

Lower transaction

Larger purchases per transaction

Intergration into the business cycle

People can shop in different ways

Larger catalogs

AdvantagesAdvantagesAdvantagesAdvantages

Improved customer interactions

Shopping on the Internet

What can we buy online?

Here are some good bets: Books and CDs Airplane tickets and other travel arrangements Computers Groceries Medicine Stocks and mutual funds Anything you’d buy from a mail-order catalog

Here are some Websites

china.alibaba.com www.taobao.com www.newegg.com.cn www.360buy.con www.amazon.cn www.dangdang.com

E-marketing

Shopping on the Internet(online shop,Inter

-net shop,wetshop or online store) is the process consumers go through to purchase

products or services over the Internet.In conlusion,who wants to make businesses

sucessfully on the Internet,he needs E-mar

-keting.

E-marketing

E-marketing,commonly known as an Internet marketing tool,refer to “how” businesses mar

-ket their services and products online.

网络营销，一般认为是互联网上销售工具，指的是商家如何在网上来推销他们的产品和服务。

Electronic Market StrategyElectronic Market Strategy

Making decisions on sales and inventories.1

Making decisions on consumption.2

Making decisions on price.3

4 Promotion strategy.

The principles of E-marketing

1.Know your customer

了解你的客户 2.Use multiple channels to interactive

customers

要利用多种渠道与客户互相交流 3.Personalize the customer experience

要使客户的经验成为个人专利 4.Optimize the value of every experience

要优化每个客户的价值

The principles of E-marketing

5.Develop and maintain a global,customer

-centric e-business relationship

要开拓并保持全球的和以客户为中心的电子商务关系 6.Leverage and extend the ecosystem

要有效地调控和拓展生态系统 7.Cultivate an organizational culture based

on e-business excellence and innovation

要培育基于电子商务的优点和创新上的企业文化

The EndThe End

谢谢观赏！