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1
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
2
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Table of Contents Table of Contents
Team Roster……………………………………………………………………… 3
Introduction………………………………………………………………………. 4
Situational Analysis……………………………………………………………… 5-17
Blank Survey…………………………………………………………………….. 18-20
Survey Analysis…………………………………………………………………. 21-36
Planning Document……………………………………………………………… 37-39
Timeline…………………………………………………………………………. 40-42
Special Event Management Plan………………………………………………... 43-47
Delegation List………………………………………………………………….. 48-50
Media List………………………………………………………………………. 51
News Release…………………………………………………………………… 52
Post Event Letter to the Editor………………………………………………….. 53
Newspaper Advertisement……………………………………………………… 54
Church Bulletin………………………………………………………………….. 55
Social Media Card……………………………………………………………….. 56
Promotional Flyers………………………………………………………………. 57-58
Fact Sheet………………………………………………………………………... 59
Door Hanger……………………………………………………………………... 60
Published Advertisement………………………………………………………… 61-67
Photo Opportunities……………………………………………………………… 68-69
Budget…………………………………………………………………………… 70-75
Receipts………………………………………………………………………….. 76-82
Evaluation………………………………………………………………………... 83-86
Post Event Survey………………………………………………………………... 87-91
Features Story.…………………………………………………………………… 92
Bibliography.……………………………………………………………………... 93
Team Contract……………………………………………………………………. 94-98
Photo Release Forms…………………………………………………………….. 99-100
Event Photos……………………………………………………………………... 101-119
Thank You Letters……………………………………………………………….. 120-121
Donation Letter…………………………………………………………………... 122
PowerPoint……………………………………………………………………….. 123-129
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Team Roster
Team
Member
Individual Job
Title
Physical Address Email Address Telephone
Number
Amanda
Tanner
Team Leader 220 Main St.
Blossburg, Pa 16912
Tanneral12@mounties.mansfield.edu 570-418-2097
Chyenne
Bostwick
Electronic Media
Manager, Social
Media Liaison,
Editor
41 Sherwood St.
Mansfield, Pa 16933
Bostwickcj28@mounties.mansfield.edu 607-731-1023
Mallory
Johnson
Event
Photographer,
Secretary, Editor
361 Glen Valley Rd.
Athens, Pa 18810
Johnsonmm12@mounties.mansfield.edu 570-250-7424
Emily
Thomas
Graphic Design
Coordinator,
Writer
2005 Cemetery St.
Jersey Shore, Pa 17740
Thomasee14@mounties.mansfield.edu 570-367-8955
Vincent
Mroczka
Creative
Director,
Financial
Coordinator
153 Rughbrook Rd.
Scott Township, Pa 18471
Mroczkava17@mounties.mansfield.edu 570-780-0640
Emily Thomas, Mallory Johnson, Vincent Mroczka, Amanda Tanner, and Chyenne Bostwick
4
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Introduction
The American Red Cross is a nonprofit organization that has been a cornerstone of
philanthropy, assisting individuals around the world to overcome debilitating disasters
since 1881. Though the American Red Cross has several different branches, this particular
campaign focused on the Home Fire Preparedness aspect. This nationwide campaign,
within the American Red Cross, aims at working to reduce the number of deaths and
injuries from home fires in the United States by as much as 25 percent over the next five
years.
The effort involves educating people about fire safety through door-to-door
canvassing in high-risk fire neighborhoods and installing smoke alarms in some of these
neighborhoods. In tandem with the canvassing efforts, the Red Cross is also asking every
household in America to take the two simple steps that can save lives. These steps are
checking existing smoke alarms and practicing fire drills at home with the entire family.
The American Red Cross’s Northeastern Chapter, partnered with a Public Relations team
comprised of Mansfield University Students to specifically target a small town in Tioga
County. The team decided to focus on the Lawrenceville Community located within Tioga
County.
By utilizing both primary and secondary research to determine more about the
community and their perception of what Home Fire Preparedness meant to them. By
utilizing this research, the Public Relations team, in conjunction with the American Red
Cross, set several goals for this outreach. The goal was to increase the awareness of home
fire prevention within the Lawrenceville Community, as well as to increase the
implementation and use of home fire prevention methods.
In order to achieve these goals, the team created a special event for members of the
Lawrenceville Community to attend, which was a Fire Prevention Block Party. The group
created several pre and post promotional items such as news releases, flyers, radio ads, and
door-hangers to spread the word of the American Red Cross Fire Prevention Block Party
hosted by the Lawrenceville Fire Department. The event attendees, in the form of a post
event survey, also assessed the efforts by the Public Relations team.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Situational Analysis
Organizational Overview
The American Red Cross is part of the world’s largest humanitarian network with
13 million volunteers and 30,000 employees in 187 countries. They have more than 650
chapters and 36 blood service regions. Working together, the American Red Cross helps
respond to disasters, build safer communities, and teach the rules of war. Each year, they
reach an average of more than 100 million people across the globe (“American Red Cross”
2015).
History
Founded by Clara Barton in 1881, the American Red Cross has been a cornerstone
of philanthropy, helping individuals around the world overcome debilitating disasters.
Clarissa Harlowe Barton, or Clara as she desired to be called, is one of the most honored
women in American History. She spent the majority of her days risking her life to bring
supplies and support to soldiers in the field during the American Civil War.
After dedicating her entire life to serving the soldiers, she founded the American
Red Cross in Washington, D.C. on May 21st, 1881 and led it for the next 23 years. This
time was crucial for the United States, as it was the first time that the domestic and
overseas disaster relief efforts were conducted. This came during the time of the Spanish-
American War, and was campaigned successfully for the inclusion of peacetime relief
work as part of the global Red Cross network, which was initially met with some resistance
in Europe (“American Red Cross” 2015). Barton was very intuitive of the needs of people
that were distressed and also in the ways in which she could provide help to them. Barton
became a teacher at age 15, and eventually opened a free public school in New Jersey.
From 1862 to 1865 she served as a combat nurse, and worked for the war department to
help reunite military families (“Clara Barton” 2015). By the force of her personal example,
she opened paths to the new field of volunteer service. Her intense devotion to serving
others resulted in enough achievements to fill several ordinary lifetimes.
After serving her foundation for 23 years, Barton resigned from the organization in
1906. Since then, the organization has grown and adapted several times. Prior to the First
World War, the Red Cross introduced its first aid, water safety, and public health nursing
programs. The most recent version was adopted in May 2007. This version restates the
traditional purposes of the organization, which include giving relief to, and serving as a
medium of communication between members of the American armed forces and their
families. It also included providing national and international disaster relief and mitigation.
The American Red Cross has enhanced their programs in safety training, accident
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
prevention, home care for the sick, nutrition education, disaster relief, blood donation, and
relief for the armed services (“American Red Cross” 2015).
Today the supporters, volunteers, and employees of the American Red Cross
provide compassionate care in five critical areas: people affected by disasters in America,
support for members of the military and their families, blood collection, processing and
distribution, health and safety education and training, and international relief and
development.
North Central Pennsylvania Red Cross
The North Central Pennsylvania Red Cross locations include Williamsport,
Lewisburg, Berwick, Bloomsburg, Danville, and Towanda. These locations serve ten
counties and help with many different kinds of disasters, especially home fires. They have
helped almost 200,000 people in Clinton, Lycoming and Tioga counties. Their corporate
sponsors include Hershey’s, Arcelor Mittal, Nationwide Insurance, Giant Foods, Direct
Energy, WGAL-TV, PSECU, Highmark, and Rite Aid (“American Red Cross” 2015).
Williamsport Red Cross
The Red Cross is an organization that is united across the board, and offers the
same services in all of its locations. The Williamsport American Red Cross, located at 320
East 3rd St. Williamsport, PA 17701, provides all the services the main Red Cross offers.
However, blood services are a separate cause due to its specialized nature. The main office
for blood services can be found in Wilkes-Barre, Pennsylvania. They mainly use host
locations to hold blood drives. The Williamsport office is one of three staffed buildings for
the North Central Red Cross. The other two staffed buildings are located in Towanda and
Lewisburg, Pennsylvania.
The Williamsport American Red Cross office is the Northern distribution hub,
providing supplies such as, learning resources, first aid necessities, and emergency
response tools to Tioga, Bradford, Sullivan, Clinton, and Lycoming Counties. Lewisburg,
the southern distribution hub, services Columbia, Montore, Union, Snyder, and
Northumberland counties. The Williamsport American Red Cross currently has about 13
active volunteers and 75 inactive volunteers. The volunteers have different responsibilities
based on their activity level. The active volunteers often are the EMS and fire response
teams. The inactive participants are responsible for setting up shelters, making agreements
with facilities, following ADA compliances, and gathering materials for shelters. They may
also feed the emergency responders working in the field, and handle smaller situations like
pipes freezing in the winter. The Williamsport Red Cross also has about three full time
employees at this time. Their duties include finances, overseeing volunteers, and setting up
campaigns and presentations.
The Williamsport American Red Cross has responded to eight fires in the past year.
They have served 25 clients, costing about $7,000 each to help. The chapter has also
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
presented five community outreach demonstrations in the past year, which reached
approximately 400 people.
In order to enhance efforts partnerships must be made with other willing
organizations. Currently the Williamsport Red Cross has partnerships with Panera Bread,
Halliburton, Community Aid, and Middlesworth Chips. Most recently, the Williamsport
American Red Cross has partnered with a local Public Relations team to bring fire
prevention awareness to the local community of Lawrenceville, Pennsylvania.
Social Responsibility
The American Red Cross is one of the biggest organizations with a large amount of
social responsibility. Ethically the group is expected to spend a majority of their donations
on helping prevent or relieve a disaster. When an individual or company donates to the
American Red Cross, this is what they expect their money to go towards. The same is
expected of the smaller chapters of the Red Cross, including the Williamsport chapter.
In addition to ensuring funds go where expected; the organization also holds an
enormous responsibility to help the public in times of need. Since the Red Cross name is
known so well all over the world, if they are not around in a time of crisis or natural
disaster it will not go unnoticed. Specifically, the Williamsport chapter of the American
Red Cross is expected to hold up their end of the social responsibility by helping the
counties surrounding them.
Competitors
Like many large organizations the American Red Cross has their share of
competitors. Any other group that offers blood collection, in the Williamsport area, is an
enormous contender. Blood collection is one of the organization’s biggest efforts. When
other groups in the area decide to collect blood, it takes donators away from the Red Cross.
Additionally, any other organization that requires volunteers and donations is a competitor
as well. These groups may often get volunteers, funds, and donations that would have went
to the Red Cross.
SWOT Analysis
A SWOT analysis breaks up an organization to look at its strengths, weaknesses,
opportunities, and threats. This is a useful tool to gather all the information about the
organization in order to evaluate how to best reach an objective. For a SWOT analysis to
be effective it must be detailed and realistic. The strengths of the analysis may include any
characteristics of the organization that give it an advantage over others. Weaknesses are
anything that could give the organization a disadvantage. Opportunities include elements
that the organization could use to its benefit. Finally, threats are components in the
environment that could cause a problem.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Strengths
The Williamsport American Red Cross would not have become the monumental
organization it is without its many strengths. Its widely known name is one of its biggest
assets currently. The public knows who the Red Cross is, and is willing to donate because
of the positive reputation the organization has.
The Williamsport American Red Cross also has power when it comes to their blood
donations. They are the only organization allowed to carry blood across state lines. This
means when there is a disaster anywhere in North America, the Red Cross can get blood
there if other smaller organizations run out. This is something no other group can do.
The organizations biggest strength is, of course, its volunteers and donators. As a
non-profit the American Red Cross would simply not be able to help as many people
without its supporters.
Weaknesses
One weakness for the Williamsport American Red Cross is volunteers. Recruitment
has been an obstacle for the organization for many years. A non-profit organization that
does as much as the Red Cross does relies on volunteers for many of its efforts. However,
people often do not want to spend their time volunteering, or they simply do not have the
spare time.
Another weakness is lack of funds. Donations are what keep the American Red
Cross going, and each chapter is expected to raise a certain amount each year. These
donations come from people around the community who want to give back. Sadly, often
there are not enough people willing or able to make a donation.
Opportunities
As a small chapter of a much bigger organization the Williamsport Red Cross has
many opportunities surrounding them. Partnerships with surrounding businesses could help
them gain more volunteers and donations, while also letting the community know they are
in the area. Another opportunity is social media use. The use of newer technology could set
the organization apart from other groups and get them known within the Williamsport area,
and perhaps by even more people.
Threats
One threat to the Williamsport American Red Cross is its competitors. If the other
groups gain too many volunteers and donations at the Red Cross’ expense it could be
detrimental to the organization. Another threat in the Williamsport area is travel. Weather
conditions may prevent volunteers from getting where they need to be in a time of need.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Organization Efforts
Disaster Relief
In terms of disaster relief, the Red Cross responds to roughly 70,000 disasters in the
United States every year. Disasters include home fires, earthquakes, hurricanes, floods,
tornadoes, hazardous material spills, transportation accidents, and explosions. In events
such as these, the Red Cross provides several resources to help families and entire
communities get back on their feet. In events such as those previously mentioned, the Red
Cross provides shelter, food, health, and mental health services. Although the Red Cross is
not a government agency, it is an essential part of the response when disaster strikes. They
often work in partnership with other agencies and organizations that provide services to
disaster victims (“American Red Cross” 2015).
Military Support
When it comes to supporting America’s military families, the Red Cross helps
military members, veterans, and their families prepare for, cope with, and respond to the
challenges of military service. Some of the ways in which the Red Cross helps military
individuals include emergency communication to family and emergency travel funds. Their
efforts also include emergency communications, training, and support to wounded warriors
and veterans and access to community resources. They help an average of 150,000 military
families and veterans annually (“American Red Cross” 2015).
Blood Donation
The American Red Cross’ strong efforts are what make them the largest single
supplier of blood and blood products in the U.S. Each year. Nearly 4 million people donate
blood through the Red Cross, helping to provide more than 40% of American’s blood
supply. This means that almost half of the blood used in hospitals across America comes
directly from efforts involved with the Red Cross. This is an enormous accomplishment for
an organization that relies mostly on volunteer efforts. The organization achieves this
though workers and volunteers donating their own blood, partnering to host a blood drive,
and recruiting donors (“American Red Cross” 2015).
Health and Safety Services
When it comes to health and safety services, the Red Cross is the nation’s leading
provider of health and safety courses, such as CPR, First Aid, and Lifeguard training. Each
year, more than 9 million Americans, including first responders, educators, babysitters, and
the general public, participate in these training programs. The training programs can be
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
held in the classroom, online, or a blended version of both (“American Red Cross” 2015).
The Williamsport chapter of the American Red Cross provides all of these services as well.
They are facilitated in a classroom setting right at the office.
Mission/Goals
The Mission Statement
“The American Red Cross prevents and alleviates human suffering in the face of
emergencies by mobilizing the power of volunteers and the generosity of donors
(“American Red Cross” 2015).”
The Vision Statement
“The American Red Cross, through its strong network of volunteers, donors and
partners, is always there in times of need. We aspire to turn compassion into action
so that...
...all people affected by disaster across the country and around the world receive
care, shelter and hope;
...our communities are ready and prepared for disasters;
...everyone in our country has access to safe, lifesaving blood and blood products;
...all members of our armed services and their families find support and comfort
whenever needed; and
...in an emergency, there are always trained individuals nearby, ready to use their
Red Cross skills to save lives (“American Red Cross” 2015).”
Fundamental Principles
Humanity
The Red Cross, born of a desire to bring assistance without discrimination to the
wounded on the battlefield, endeavors—in its international and national capacity—to
prevent and alleviate human suffering wherever it may be found. Its purpose is to protect
life and health and to ensure respect for the human being. It promotes mutual
understanding, friendship, cooperation and lasting peace amongst all peoples.
Impartiality
It makes no discrimination as to nationality, race, religious beliefs, class or political
opinions. It endeavors to relieve the suffering of individuals, being guided solely by their
needs, and to give priority to the most urgent cases of distress.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Neutrality
In order to continue to enjoy the confidence of all, the Red Cross may not take sides
in hostilities or engage at any time in controversies of a political, racial, religious or
ideological nature.
Independence
The Red Cross is independent. The national societies, while auxiliaries in the
humanitarian services of their governments and subject to the laws of their respective
countries, must always maintain their autonomy so that they may be able at all times to act
in accordance with Red Cross principles.
Voluntary Service
The Red Cross is a voluntary relief movement not prompted in any manner by
desire for gain.
Unity
There can be only one Red Cross society in any one country. It must be open to all.
It must carry on its humanitarian work throughout its territory.
Universality
The Red Cross is a worldwide institution in which all societies have equal status
and share equal responsibilities and duties in helping each other (“American Red Cross”
2015).
Events and Campaigns
Blood Donations
The American Red Cross Blood Services depends on everyday individuals to
donate blood, time, money, and expertise. This initiative presents individuals with a variety
of ways to get involved. One way to be involved in through the act of general blood
donation. They focus this kind of campaign on healthy individuals whom are willing to
provide a blood donation in order to assist others in a crisis today with the help for
tomorrow.
Another event is hosting a blood drive. Hosting a blood drive with the Red Cross is
a partnership. One offers a suitable location, recruitment and scheduling of donors, and
publicity of the drive. The American Red Cross takes care of the rest. Each step of the way,
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
the Red Cross relies on an equal partnership with the host of the blood drive. They provide
screening equipment, help to determine how many donors to expect and how to
successfully recruit them, and then they do the screening and collecting of the blood.
Overall this is a great way for the American Red Cross to partner with communities to give
back.
If a blood drive cannot be hosted, there is still the option to volunteer at a blood
drive. The American Red Cross Blood Services volunteers help ensure that every blood
donor has a positive experience, and that they are thanked for their contribution. This is
especially important because when the time comes, they want these generous individuals to
return to help save even more lives. Volunteers are needed for welcoming donors at blood
drives and thanking them at the refreshment area, for transportation specialist, team
leaders, office assistants, trainers, and community outreach specialists. There are many
different roles to donate your time to the American Red Cross depending on your expertise,
availability and interests.
Lastly, recruiting donors is another one of the ways one can donate their time to the
American Red Cross. One of the most common reasons that people give for not donating
blood is that they have never been asked. In the role of blood drive coordinator or
committee member, the most important job is to ask potential individuals if they would be
interested in donating blood for such a worthy cause (“American Red Cross” 2015).
Home Fire Prevention
According to the U.S. Fire Administration, 369 people have already lost their lives
in a fire in their home since the beginning of 2015. The American Red Cross Home Fire
Preparedness Campaign is taking aim at this tragic statistic by working to reduce the
number of deaths and injuries from home fires in this country by as much as 25 percent
over the next five years.
Since the campaign launched this past October, it has already saved several lives.
This particular campaign works alongside fire departments and community groups
nationwide with hundreds of Red Cross employees, and volunteers within all 50 states and
Puerto Rico. They have come together to install thousands of smoke alarms in communities
across the country (“American Red Cross” 2015).
The effort involves educating people about fire safety through door-to-door
canvassing in high-risk fire neighborhoods and installing smoke alarms in some of these
neighborhoods. In tandem with the canvassing efforts, the Red Cross is also asking every
household in America to take the two simple steps that can save lives. These steps are
checking existing smoke alarms and practicing fire drills at home with your entire family.
Since this campaign began, more than 34,000 smoke alarms have been installed, nearly
6,000 batteries have been replaced in smoke alarms, there have been services provided to
more than 56,000 people, and development of more than 15,000 household fire escape
plans. The home fire prevention campaign requires a $250,000 donation to get an
organizations name partnered with the project.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
In general, the events held by the American Red Cross vary from state to state, and
country to country. Each local chapter of the American Red Cross holds events frequently
that are specific to what their area is in need of at that present time. On December 12, 2014
the Red Cross held an event where they had volunteers visit residents with a fire safety
message after a Lebanon home fire (“American Red Cross” 2015). The Williamsport Red
Cross often has representatives’ travel to senior centers, health fairs, Americore, and many
established groups to give presentations on fire prevention. These events are held mostly
when the Williamsport Red Cross is contacted with a request. There is no set number of
presentations for the organization, and it can vary depending on the demand from the
community. Most of the audience consists of senior citizens, community members, and
emergency responders.
Many of their events are for funding purposes, because the organization is
completely non-profit. They are required to raise $600,000 annually for the ten county
budget. However, only donations of $1,000 or more are counted towards this. These are
known as major gifts. The main issue with gathering donations is that there is no physical
reward for the donor’s contributions. They donate specifically for the opportunity to give
back. When it comes to blood donation, there is no money gained by the Red Cross,
because it is sold at the lowest cost.
Traditional Communication Tactics
Television and Radio
The American Red Cross uses Public Service Announcements, in the United States
only, to reach their audiences. A series of videos, and sound clips, known as “Red Cross
Storytellers,” is available on their website and can be seen on television and heard on radio.
The series uses testimonials of families and individuals who have personally been helped
by the Red Cross. The families talk about military help, health and safety, and everyday
disasters. There are ten PSA’s which are each 30 seconds long (“American Red Cross”
2015).
The American Red Cross also utilizes print advertisements to spread the word about
what they do. The advertisements consist of a series of personal photos with handwritten
testimonials from individuals who have been helped by the Red Cross. There are also print
advertisements appealing to possible volunteers. These advertisements show people
volunteering, with the caption “Not all heroes wear capes (“American Red Cross” 2015).”
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Live-Read Scripts
On their website the American Red Cross offers live-read scripts for radio stations
to utilize. The scripts cover topics such as fire prevention, volunteering, blood donation,
international services, and services to the armed forces (“American Red Cross” 2015).
Social Media Tactics
Facebook and Twitter
The American Red Cross utilizes their Facebook and Twitter pages to post
information and content relevant to their mission, to their community, and to give
community members a place to connect with the American Red Cross and each other. The
social engagement team at the American Red Cross National Headquarters manages this
page. They do not monitor the page 24/7, but strive to respond to questions and comments
regularly and promptly. This page is in accordance with the Facebook Community
Standards and they will remove posts and or an accounts that violate those standards or are
abusive or threatening towards any individual violating any law or individual’s rights,
fraudulent or deceptive, repetitive in terms of posting or spamming, or are off-topic or
irrelevant (“American Red Cross” 2015).
Google+
The American Red Cross maintains this page similarly to their Facebook and
Twitter pages. It focuses on informing individuals on things that are occurring that are of
pertinence to American Red Cross organizational standards (“American Red Cross” 2015).
YouTube
The American Red Cross utilizes their YouTube Channel to upload videos created
by, for, and/or about the American Red Cross. They stress that the American Red Cross is a
charitable organization, not a government agency. It depends on volunteers and the
generosity of individual community members to perform their mission (“American Red
Cross” 2015).
Overall in terms of the American Red Cross’ social media presence, it is used
heavily by the organization. It could be utilized more efficiently for community
involvement. They could post prompting questions and engaging questions in order to
foster community response. The Williamsport Red Cross social media pages are simply a
contact information based extension of the main Red Cross pages. The information
includes an address and/or a phone number (“American Red Cross” 2015).
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Williamsport Red Cross Media
Traditional Media
Overall the Williamsport Chapter does what they can with traditional and social
media given their small staff and volunteer list. They are effective in responding to
concerns and showing the community what they do. If the resources were available it
would be beneficial to expand their media use further. An active Facebook and Twitter
page would reach entirely new audiences. This could earn them more donations and
volunteers. The organization could also utilize traditional media by making Public Service
Announcements and flyers to recruit volunteers, gain donations, or to simply spread the
word about what they do.
The only traditional media frequently utilized by the Williamsport chapter of the
American Red Cross are press releases. These are done when the chapter responds to an
emergency. The responders then call a volunteer, who writes and issues the press release to
a media list.
Social Media
The only form of social media specific to the Williamsport chapter of the American
Red Cross is a Facebook page that is not used often. The organization is looking to merge
their current Facebook page with the Harrisburg chapter in order to utilize it more
effectively. They currently have staff that watch over social media to see if the
Williamsport chapter is specifically mentioned and needs to respond to any questions or
concerns.
Lawrenceville, Pennsylvania
History
Lawrenceville is a small town located in northern Pennsylvania, almost touching
the New York state border. There are currently two historical sites in Lawrenceville: the
James Ford House and the Judge Jon Ryan House. The town is located on the banks of the
Tioga and Cowanesque rivers, and has only one stoplight. There are a few businesses in
town, including a few gas stations and a Dollar General. Residents may attend the local
public schools ran by Northern Tioga School District. The closest bigger town to
Lawrenceville in Pennsylvania is Mansfield, which is about 15 minutes away.
Home Fire Prevention Campaign
Lawrenceville, Pennsylvania is the ideal place to hold a Public Relations campaign
focused on home fire prevention. The small size of the town, paired with the lower middle
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
class income, make for a logical target audience. The small town community aspect will
allow the Red Cross to reach a good majority of the residents. In addition to giving the
Lawrenceville community information, this campaign will allow the Red Cross to help
those in need. Lower middle class families may have a difficult time paying for the
expenses related to fire safety, which includes fire alarms, fire extinguishers, and fire
window decals. Working families may also have a lack of time to make a fire safety plan
with their children. The Red Cross will help with both of those issues by providing
informational materials, smoke alarms, batteries, and installation, and easy fire safety plan
guides.
Demographics
The total population, of 628 residents, consists of 300 males, and 328 females with
a median resident age of 39.4 years of age. This is reflective of the Pennsylvanian median
age of 40.1 years of age. The estimated median household income as of 2012 is $31,488 as
compared to the $29,896 median household income in 2000. The estimated per capita
income in 2012 was $19,957 as compared to the previous $29,896 in 2000. The mean value
of all housing units in 2009 was $90,009, $104,908 for detached houses, $100,612 for 2-
unit structures and $48,536 for mobile homes. The median gross rent cost as of 2012 was
$598 per month (“Lawrenceville, PA” 2015).
This borough has an average number of household occupants of 2.3 people,
reflective of the average 2.5 people in Pennsylvania as a whole. Lawrenceville has a 64.1%
of family households reflective of the 65.0% in Pennsylvania as a whole (“Lawrenceville,
PA” 2015).
Overall, Lawrenceville as compared to the Pennsylvania State average, the median
household income is below the state average. The median house value is below the state
average. The unemployment rates are below the state average. The length of stay since
moving to this area is significantly below the state average, and the house age is below the
state average (“Lawrenceville, PA” 2015). Lawrenceville is a struggling lower middle class
working town. The area does not attract many new residents, nor keep them around for
very long. With many of the residents living paycheck-to-paycheck, and struggling to stay
ahead on bills, it is no surprise that fire safety has not been a huge concern.
Lawrenceville Station 8 Fire Department
The Lawrenceville Fire Department is located within northern Tioga County along
US Route 15. The area is made up of a mix of residential, rural, industrial, and recreational
areas. The department responds to approximately 125 fire/rescue emergencies a year with
the ambulance association covering more than 400 EMS calls every year. The members of
this department are cross-trained in medical, fire, HAZMAT, and vehicle rescue operations
with some having been trained in other areas of special rescue. Lawrenceville Fire
Department’s first due area consists of approximately 36 square miles which includes the
17
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
municipalities of Lawrenceville Borough and Lawrence Township with some mutual aid
first due assignments in Tioga, Jackson, and Nelson Townships, which are surrounding
areas to Lawrenceville (“Lawrenceville, PA” 2015).
18
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Blank Survey
The following survey is meant to gain a better understanding of what measures the Lawrenceville
community can take to prevent house fires. Mansfield University Public Relations students, who
have partnered with the American Red Cross, are overseeing this survey to lead a campaign
focused on home fire prevention. The survey is completely confidential and will take about five
minutes to complete. Please return your finished survey when complete.
1. What’s your approximate household income?
____ $0-$10,000 ____$11,000-$20,000 ____ $21,000-$40,000 ____ $41,000-$60,000
____ $61,000+ ____ Prefer Not to Answer
2. How many smoke alarms are in your home/apartment?
_____0 ____ 1-2 ____ 3-5 ____ 6-8 ____8+
3. How many smoke alarms work in your home/apartment?
____ All ____ About Half ____None ____ Unsure
4. How often do you test your fire alarms to make sure they are working properly?
____ Annually ____ Semi-Annually ____ Quarterly ____ Monthly
____ Never
5. How often do you replace your batteries in your smoke detector?
____ Annually ____ Semi-Annually ____ Quarterly ____ Monthly
____ Never
6. How long do you leave candles lit in your home?
____ 0-30 minutes ____31 minutes-1 hour ____ 1-2 hours ____ 2-3 hours ____ 3+ hours
7. Do you ever leave candles burning while you are sleeping?
____ Yes ____ No
8. Do you ever leave candles burning when you are not home?
____ Yes ____ No
9. How is your home/apartment heated? Check all that apply.
____Coal _____ Electric _____ Fuel Oil Natural Gas ____ Pellets ____ Propane
____Wood _____ Not Sure ____ Other (Please Specify) ________________
10. How far do you live from your nearest fire department?
____ 0-1 Mile ____ 1-5 Miles ____ 5-10 Miles ____ 10-15 Miles
____ 15+ Miles ____ Unsure
19
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
11. Is there a fire extinguisher in your home/apartment?
____ Yes ____ No
12. Do you know how to properly operate a fire extinguisher?
____ Yes ____ No
13. Is everyone in your home/apartment aware of a fire escape plan?
____ Yes ____ No (If No Skip to Question 14)
14. Has your family ever practiced your fire escape plan?
____Yes ____ No
15. Do you have children living in your home/apartment with you?
____ Yes ____No (If No Skip to Question 17)
16. How many children do you have under the age of 16 at home?
_____0 ____1 -2 ____ 3-4 ____ 5-6 ____ 6+
17. Do your children ever cook without adult supervision?
____ Yes ____ No ____ Unsure
18. Do you or anyone you live with smoke in your apartment/home?
____ Yes ____ No ____ Prefer Not To Answer
19. Which is the easiest way to identify your home/apartment address from the road?
____ House Number ____ Mailbox ____ Land marker
____Other (Please Specify)__________________
20. Do you know what a fire window decal is?
____Yes _____No
21. How many windows in your home/apartment have “fire window decals” to identify them for
fire personnel?
____ 0 ____ 1-3 ____ 4-6 ____ 7-10 ____ 10+
22. Have you ever heard of the American Red Cross?
____ Yes ____ No
23. Who do you know that was assisted by the American Red Cross?
____ No one ____ Myself ____ Parents ____ Siblings ____ Grandparents ____ Friends
____ Other (Please Specify)_____________
20
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
24. In your own words, what does the American Red Cross do?
________________________________________________________________________
25. Are you interested in volunteering with us to help raise awareness about home fire safety?
____Yes ____No
If yes, please provide your information below:
Name____________________________
Phone/Email__________________________________
21
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Survey Analysis
Secondary Research
The secondary research tools that were implemented were conducting a search for
information, statistics, and employee information about the Williamsport Chapter of the American
Red Cross. This research was done primarily online by canvasing several informational websites.
Additionally, the Mansfield University Public Relations students searched through several online
journals that contained relevant information about the American Red Cross. Furthermore, another
secondary research tool that was implemented was examining media sources for information about
the National and Williamsport chapters of the American Red Cross.
Primary Research
The primary research tool that was implemented was a survey. The survey was distributed
throughout the community of Lawrenceville, Pennsylvania. This document was meant to gain a
better understanding of what specific measures the Lawrenceville community can take to prevent
house fires. Additionally, as primary research, the Mansfield University Public Relations students
asked the American Red Cross Disaster Relief Manager, Steven Leauber several questions as an
informal interview, following his presentation to the class. This allowed for information to be
collected about the Williamsport Chapter of the American Red Cross that could not be found
anywhere but within Mr. Leauber’s office.
Methodology
In order to find out important information on demographics and psychographics, as well as
general knowledge of home fire prevention within the Lawrenceville, Pennsylvania area, a survey
was implemented. The survey was distributed at local Lawrenceville businesses such as
restaurants, gas stations, and the local grocery store. The survey was executed primarily on
Monday, February 23rd and Wednesday, February 25th from the hours of 8 a.m. until 2 p.m. in
order to reach a wide variety of community members.
The individuals who completed the survey ranged from 18-80 and the number of males and
females were almost equal. The approximate household income of the participants ranged from
less than $10,000 to more than $61,000.
This survey consisted of 23 questions. These questions ranged from household income,
knowledge of fire prevention, to awareness of the American Red Cross. The final question of the
survey asked the participant if they were interesting in volunteering, and if they were, there was a
line for them to leave their contact information.
22
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
1. What’s your approximate household income?
8 $0-$10,000 14 $11,000-$20,000 14 $21,000-$40,000
10 $41,000-$60,000 16 $61,000+ 14 Prefer Not to Answer
This question was asked to figure out if there was a correlation in those who were
lower income and those who did not have home fire protection such as fire alarms and
extinguishers in their homes. The result of the question lead one to believe that there is a
slight correlation however these numbers cannot be deemed completely conclusive on the
matter because of the amount of individuals who chose “prefer not to answer.” The
information gathered from this question will be used to gauge roughly how many fire
alarms will need to be provided to the community due to income deficits.
2. How many smoke alarms are in your home/apartment?
2 0 38 1-2 33 3-4 5 5-6 1 6+
02468
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to see how many people within the community had a
sufficient amount of smoke alarms. The results of this question lead one to believe that
most homes are underequipped with smoke detectors leading one to believe that home fires
are more likely to result in injuries and fatalities. This will help the American Red Cross to
better equip the community with the proper ratio of smoke alarms to rooms within their
homes. Ultimately this will lead the American Red Cross to better protect community
members from debilitating loss from fire.
3. How many smoke alarms work in your home/apartment?
_56_ All _2_ About Half _2_None _7_ Unsure
This question was asked to see how many people knew if their smoke alarms were
operational or not. The results of this question lead one to believe that most people are
under the impression that their smoke alarms are operational but may be actually unaware
due to the results of the following question. By knowing if one’s smoke alarms are
operational, the American Red Cross can better inform the community on the importance
of knowing if they are safe or not.
4. How often do you test your fire alarms to make sure they are working properly?
_17_ Annually _13_ Semi-Annually _10_ Quarterly _5_ Monthly _12_
Never
0
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30
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50
60
All About Half None Unsure
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24
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to see how often people within the Lawrenceville
community checked their smoke alarms. It is important to check smoke alarms monthly but
the results of the survey show that most people do not check their smoke alarms regularly
enough. This is helpful for the American Red Cross to be able to inform the community on
the importance of checking their smoke alarms frequently to ensure their safety.
5. How long do you leave candles lit in your home?
_32_ 0-30 minutes _11_31 minutes-1 hour _15_ 1-2 hours _7_ 2-3 hours
_4_ 3+ hours
This question was asked to see how long people typically burned candles. This was
important to this campaign because candles are an easy way to cause a debilitating home
fire. If left unattended for an extended period of time, they can cause catastrophic damage.
The results of this question lead one to believe that most individuals within the community
are using candles safely.
0
2
4
6
8
10
12
14
16
18
Annually Semi-Anually Quarterly Monthly Never
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25
30
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(1-2 hours) (2-3 hours) (3+ hours)
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
6. Do you ever leave candles burning while you are sleeping?
_10%_ Yes _90% No
This question was asked because though mostly done on accident, candles can be
forgotten while burning. If left unattended with no one supervising, there can easily be a
house fire. Most individuals in the community do not leave candles burning however there
is 10% of the community that may leave candles burning while they are sleeping. This can
be incredibly devastating because when a house fire happens, smoke inhalation can cause
individuals to not wake up and can result in death. This information will be used to
reiterate the importance of making sure that candles are extinguished before going to sleep,
even if it’s just for a nap.
7. Do you ever leave candles burning when you are not home?
8% Yes 92% No
10%
90%
Yes No
26
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to determine if the community is safely extinguishing
candles before leaving their homes. The majority of the community is diligent about
properly extinguishing candles before leaving their homes however 8% is still a portion of
the community. The American Red Cross hopes bring awareness to the community about
candle burning safety in hopes to eliminate the number of individuals who burn candles
while they are not home.
8. How is your home/apartment heated? Check all that apply.
_2_Coal _8_ Electric _9_ Fuel Oil _38_ Natural Gas _4_ Pellets _7_
Propane _8_Wood _6_ Other (Please Specify) (6) Water Baseboard
This question was asked to determine what sorts of heating sources this community
uses to heat their homes. It was found that an outstanding number of individuals use natural
gas, which is a relatively safe way to heat one’s home. The American Red Cross was
wondering if in a community of this size and economic standing, if there was a correlation
in the types of heating were used. Coal, pellets, and wood can be unsafe if not properly
monitored but overwhelmingly we found that natural gas was used. This information will
be used to give individuals of the community tips on home heating safety.
8%
92%
Yes No
0
5
10
15
20
25
30
35
40
Coal Electric Fuel Oil NaturalGas
Pellets Propane Wood Other
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
9. How far do you live from your nearest fire department?
_27_ 0-1 Mile _28_ 1-5 Miles _15_ 5-10 Miles _4_ 10-15 Miles
____ 15+ Miles ____ Unsure
This question was asked to see how far individuals of this community lived from
their local fire department. It was found that there is a correlation in the distance one lives
from a fire department and the amount of damage done to one’s home during a fire. The
American Red Cross learned, by doing this poll that most individuals lived relatively close
to their fire departments, which will decrease the response time of the fire personnel to the
home fire.
10. Is there a fire extinguisher in your home/apartment?
82% Yes 18% No
0
5
10
15
20
25
30
(0-1 miles) (1-5 miles) (5-10 miles) (10-15 miles) (15+ miles) Unsure
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82%
18%
Yes No
28
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to see how many individuals had fire extinguishers in their homes.
Fire extinguishers are important to have in homes because they are a great tool to
extinguish small manageable fires in order to decrease the amount of damage one receives
during a fire. It was found that most people had fire extinguishers. This information will be
used to better inform the community on the importance of having protection such as fire
extinguishers in order to decrease the damage potential during a house fire. The American
Red Cross will also educate the community on which types of fires should be fought with
extinguishers and which types of fires are unsafe to do so. The American Red Cross will
also inform individuals on the proper storage and usage techniques for such equipment.
11. Do you know how to properly operate a fire extinguisher?
_87%_ Yes _13%_ No
This question was asked to better determine whether individuals knew how to
properly operate a fire extinguisher. This was an incredibly important question because
though several individuals may have fire extinguishers, not everyone knows how to
properly utilize it. The results of this question will allow the American Red Cross to be
able to teach community members how to use a fire extinguisher safely and properly to
minimize the amount of damage a fire can potentially cause.
12. Is everyone in your home/apartment aware of a fire escape plan?
_86%_ Yes _14%_ No (If No Skip to Question 14)
87%
13%
Yes No
29
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to be able to determine if individuals of the Lawrenceville
community had a fire escape plan in place to ensure safety. It was found that several people
do have an escape plan in place. Unfortunately, the results also show that 14% of the
community may not have a fire escape plan in place. This can be extremely detrimental
because in the event of a home fire, one tends to panic and this may result in injury and in
worse case scenarios, death. This information will be used to better inform the community
on the importance of a fire escape plan and also the best way to implement such a plan.
13. Has your family ever practiced your fire escape plan?
_66%_Yes _34%_ No
86%
14%
Yes No
66%
34%
Yes No
30
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to gauge how many people in the community practice their
fire escape plan. It was found that an overwhelming amount of community members have
never practiced their fire escape plan. This poses an issue for the community because
during a fire one can panic and forget their plan but if well-rehearsed, it should be easier to
escape a home in the event of a fire. The American Red Cross will use the results of this
survey to better inform the community on the importance of practicing their fire escape
plans.
14. Do you have children living in your home/apartment with you?
_32%_ Yes _68%_No (If No Skip to Question 17)
This question was asked to determine if the community had children living with
them in their homes. The American Red Cross wanted to use this information to determine
whom they should gauge the campaign towards. It was found that over half of the
community did not have children living with them however the American Red Cross is still
going to direct the campaign to families with and without children to more effectively
reach the majority of the community and prevent home fires.
15. How many children do you have under the age of 16 at home?
_44_0 _12_1 -2 _3_ 3-4 ____ 5-6 ____ 6+
32%
68%
Yes No
31
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked because it is important to know how many children are
within a home. This information will be used to be able to determine what types of
materials the American Red Cross should include within this campaign. The results lead
one to believe that there are few children within the community however the American Red
Cross is going to prepare for several children because the American Red Cross was only
able to survey a select number of community members during a time that there may not
have been families out within the community.
16. Do your children ever cook without adult supervision?
_12%_ Yes 88% No ____ Unsure
0
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32
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked because it has been found that most home fires are caused
in the kitchen from cooking. The American Red Cross wanted to know if the community
was at risk by allowing children to cook unsupervised. It was found that most people in the
community do not leave their children unsupervised while cooking. Though it was found
that most people did not let their children cook unsupervised, the American Red Cross will
still provide information notifying the community of how important it is to take preventive
measures to ensure home protection from fires.
17. Do you or anyone you live with smoke in your apartment/home?
_21%_ Yes _76%_ No _3%_ Prefer Not To Answer
This question was asked to find out if people engaged in smoking in their homes.
The American Red Cross wanted to use this information to better inform the community
about safety in the home. It is found that some home fires can be caused from unsafe habits
when it comes to smoking within the home. The American Red Cross will provide
community members with optional information about smoking within the home.
18. Which is the easiest way to identify your home/apartment address from the
road?
_53_ House Number _28_ Mailbox _6_ Land Marker
_3_Other (Please Specify) Last house on road, house with red addition, house with blue
shutters
21%
76%
3%
Yes No Prefer Not To Answer
33
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to figure out what type of home identification most people
within the community utilized. It was found that most people had house numbers. It was
found that this was important to our campaign because during emergencies, house numbers
can be difficult to identify. This information will be used to inform the community of the
importance of obtaining proper identification to assist in getting the fastest response times
during an emergency.
19. Do you know what a fire window decal is?
_91%_Yes _9%_No
0
10
20
30
40
50
60
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9%
Yes No
34
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked because fire window decals are identification markers to
let fire personnel that there are individuals in certain rooms. This was important for the
American Red Cross to know so that they can better provide the community with makers to
properly identify individuals within a household. This will better assist those who fight
fires get everyone out of the home in case of a fire.
20. How many windows in your home/apartment have “fire window decals” to
identify them for fire personnel?
_62_ 0 _13_ 1-3 _1_ 4-6 ____ 7-10 ____ 10+
This question was asked to see how many individuals had a proper amount of
window decals in their homes. It was found that an overwhelming majority of individuals
within the community do not have a sufficient amount of window decals. This information
will be used to better provide the public with a sufficient amount of window decals so that
every room that needs one within their homes is properly equipped with one.
21. Have you ever heard of the American Red Cross?
_98%_ Yes _2%_ No
0
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70
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35
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
This question was asked to see how many people within the community were aware
of the American Red Cross. It was found that all but one individual within the community
have heard of the American Red Cross. This information will be used to properly market
the campaign to ensure that they have a good turn out and get community participation.
22. Who do you know that was assisted by the American Red Cross?
_37_ No one _7_ Myself _1_ Parents _2_ Siblings _2_ Grandparents _21_
Friends _6_ Other (Please Specify) (6) Coworkers
This question was asked to figure out how many individuals knew someone who
has been assisted by the American Red Cross. Though it was found that a large amount of
the community does not know anyone who has been helped by the American Red Cross,
that there are several who do know someone. This information will be used to try to have
community members who have been helped by the American Red Cross provide
testimonials in order to allow the attendees to better connect with the overall importance of
home fire prevention.
98%
2%
Yes No
0
5
10
15
20
25
30
35
40
No One Myself Parents Siblings Grandparents Friends Other
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
23. Are you interested in volunteering with us to help raise awareness about home fire
safety?
_4%_Yes _96%_No
This question was asked to hopefully gain community volunteers to better make this
campaign a success. It was found however that most people within the community were not
interested in volunteering but there are a few that are interested. This information will be
used to contact those who are interested in volunteering to have better community
participation.
If yes, please provide your information below:
Name Ellie Southard Phone/Email 570-827-2938
Name John Wood Phone/Email 570-404-2938
37
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Planning Document
Issue and Opportunity
In their efforts to help those in need, the American Red Cross often assists many
people who have had house fires. However, they have recently decided to shift their focus
from aiding victims of house fires to preventing house fires. This nationwide campaign is
designed to inform and provide citizens with the tools necessary to prevent a fire in their
home. There is no easy way the American Red Cross can reach every home in the United
States by themselves, although partnering with the Lawrenceville Fire Department provides
an opportunity to help Lawrenceville, PA, a small town which otherwise may have gone
unnoticed. Lawrenceville is considered a lower middle class earning town, with a median
household income of $31,488. This is significantly lower than the Pennsylvania state
average median income of $51,230 (“Lawrenceville, PA” 2015). Since they are a lower
middle class town, the residents may not have the money to buy items to prevent fires.
Parents who are working may not have the time to sit down with their children and talk
about fire safety. This is where the Red Cross and the fire safety campaign can help. The
number of house fires in the Lawrenceville area may decrease by providing the community
with more knowledge and resources to prevent house fires.
Goals and Objectives
To increase the awareness of home fire prevention
To increase the implementation and use of home fire prevention methods
o To increase the awareness of home fire prevention in the Lawrenceville, PA
area by 10% by May 2015
o To increase the amount of homes with smoke alarms in the Lawrenceville,
PA area by 10% by May 2015
o To increase the amount of homes with fire escape plans in the
Lawrenceville, PA area by 10% by May 2015
o To increase the amount of Lawrenceville, PA homes utilizing “fire window
decals” by 10% by May 2015
o To hold an event in Lawrenceville, PA with at least 50 guests in attendance
by April 2015
o To decrease the number of home fires in Lawrenceville, PA by 10% by Dec.
2015
38
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
To increase the number of volunteers for the American Red Cross
o To increase volunteering for the American Red Cross in the Lawrenceville,
PA area by 5% (5 volunteers) by May 2015
Audience
Primary Audience: The American Red Cross would like to extend the awareness of fire
prevention to the residence of the Lawrenceville, Pennsylvania area.
Demographics: Lawrenceville, PA is a rural community with 628 residents. The
population consists of 300 males and 328 females, with a median age range of 39.4 years
old. 97.25 of the residents are white, with a less than 1% population of Hispanics,
American Indians, and African Americans. About 66% of the residents identify as
Republicans, and 32% identify as Democrats. 34.5% of the population is affiliated with a
religious congregation, and of those 30% are Methodist, 22% are Catholic, and 11% are
Baptist (“Lawrenceville, PA” 2015).
89.4% of the population has a high school diploma, 17.3% have a Bachelor’s
degree, and 3.7% have a Graduate degree. The unemployment rate is 5.2%. The median
household income is $31,488, which puts a majority of the residents in the lower middle
class range. Many families in Lawrenceville, PA are economically disadvantaged and may
not have the opportunity to make the same income compared to the surrounding counties:
Tioga (median family income $34,000), Mansfield (median family income $39,420), and
Wellsboro (median family income $39,898). This makes it difficult for families that cannot
afford fire prevention devices. They may put off installing fire detectors, continually
changing the fire detectors batteries, or purchasing a fire extinguisher, due to lower income.
The most common occupations in Lawrenceville are those having to do with retail
and manufacturing. One of the main employers in Lawrenceville is Ward Manufacturing.
Ward Manufacturing is a factory that produces parts for vehicles and this company
employs a majority of the population in Lawrenceville.
63.2% of the residents are currently married, and nearly 40% with children. Parents
need to be educated when it comes to home fire prevention so they can teach their children.
They need to know to discuss and practice fire escape plans, the proper kitchen, cooking
environment, and stop drop and roll method. Many people work, so their children may be
home alone and they need to know fire prevention.
Psychographics: A number of Lawrenceville residents are hardworking and
skilled in manual work. The majority of residents have strong goal orientation and work
ethic. Many residents are family orientated, and have strong ties to their community.
Throughout the year the Lawrenceville community participates in multiple community
events. These events range from “The Mile Long Yard Sale”, 5K’s and marathons, as well
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
as several varying community events at the Lawrenceville Fire Hall. (“Lawrenceville, PA”
2015).
Secondary Audience: The secondary audience for this campaign will be volunteers
for the Red Cross. Their support, hard work, and effort will be a crucial part of making this
a successful campaign. The secondary audience will also consist of other partnering
organizations such as the Lawrenceville Fire Department and guests at the Fire
Preparedness Block Party. Businesses such as Keck’s Food Service, Brownie’s Mini Mart,
Kwik Fill, Pizza Hut, Sheetz, Rotsell’s Family Restaurant and Dana’s Family Restaurant
will be a key focus as they are an integral part of the Lawrenceville Community. Media
outlets including but not limited to MU 60, The Flashlight, Williamsport-Sun Gazette,
WNBT, and KC 101.5 will be encouraged to help promote the event and also provide a
post event report. Places of worship will be contacted to place an advertisement in their
weekly bulletins. This will also attract an audience that attends services to promote the
event and gain more attendees.
Strategy and Message
The common theme to this campaign will be providing fire prevention information
and tools to a small community that otherwise may not have had this opportunity. To
perpetuate this theme, the message to the Lawrenceville community will be: “Fire
preparedness will save lives.” This message will appeal to the primary audience by
promoting fire prevention awareness through the event and other promotional
communication tactics. The audience will understand this message through event activities,
pamphlets, and guest speakers. As for the secondary audience, the message demonstrates
that with the help of others, fire prevention can be brought to all households.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
!
Timeline Timeline
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
!
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
!
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Special Event Management Plan
Summary/Theme
The special event that is planned is a Fire Prevention Block Party. This event will
bring the small community of Lawrenceville, PA together to have fun while learning about
fire safety. The event will be held on Saturday April 11, starting at 11 a.m. and lasting until
2 p.m. at the Lawrenceville Fire Hall. Games will be located outside the Fire House in their
parking lot while the DJ, chili cook-off, and guest speakers are located inside their
reception hall.
The event will include events for both children and adults. There will be a chili
cook-off that anyone can participate in. The Fire Hall will open their concession stand so
the attendees can purchase hotdogs, hamburgers, chips, candy, and beverages. Participants
must have their chili prepared and brought in a crock-pot to the fire hall at 10:30 a.m. The
top three chilies will receive prizes. There will be a sign up sheet for guests to have free
smoke detectors installed in their house. Adults will receive free smoke detectors and
installation if they sign up for them. Firefighters, public relations team, and volunteers will
split up and go to the homes of those that signed up to have the smoke detectors installed
from 2 p.m. until 6 p.m. There will be a family friendly DJ present throughout the event for
everyone to enjoy. Adults can enjoy guest speakers including but not limited to Steve
Leauber who is the Disaster Relief Manager of the American Red Cross, Amanda Tanner
who is the Public Relations Team Manager, and the chief of the Lawrenceville Fire
Department, Lee Strange.
For the younger audience there will be free face painting. There will also be a tour
of one of the fire trucks. A small double story house will be filled with a fog machine for
people to walk through and find pennies. This demonstration will help to show the proper
way to exit a building during a fire. A fire cup knockdown game will be available for kids
to play. In this activity kids will shoot cups with fire pictures on them to simulate putting
out a fire. Ernie, an interactive response vehicle, which will move and talk to guests will
also be available. A fire extinguisher simulator will teach adults and children how to put
out a fire. Upon leaving there will be goodie bags distributed for the kids.
Audience
The block party event is open to everyone but specifically focused on
Lawrenceville residents. All ages and guests from Lawrenceville, as well as neighboring
towns, are welcome. This event is aimed to spread awareness of home fire prevention.
Attendance will be tracked with a sign-in sheet that will offer an option to sign up for
future volunteering with the American Red Cross. The number of smoke detectors installed
after the event will also provide a way to track attendance.
There will be two tables at the entrance of the event with photo release forms.
People who are attending the event at the Fire Hall will need to sign the forms prior to
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
entering. All attendees are asked to fill out a photo release form prior to any photos being
taken. The photographer will have an assistant to help them. If guests do not want their
photos taken then will receive a red bead necklace so photographers know not to take their
pictures.
A chili cook-off contest will be held at the event. Local restaurants and community
members will put together their best chili and bring it to the event. Contestants can view
the rules of the cook-off by picking up a rule sheet at local businesses in Lawrence, PA or
calling Amanda Tanner. The Lawrenceville Fire Department will also share the rules of the
cook-off on their Facebook page. Those who have sampled the chili will vote for their
favorite chili to determine the winner. Every one that votes will receive three tickets and
they can place the tickets in any of the voting buckets for each chili. The tickets for each
submission will be totaled up to find the most votes. If there is a tie, the chief of the fire
department will pick his favorite to decide the final winner. The top three chili’s will win a
prize basket of either a romantic night at a hotel, a car inspection basket, or a gift card for a
spray tan.
There will also be 33 gift cards from businesses in Mansfield and Lawrenceville.
Two smaller baskets will be put together for children. They will have coloring supplies,
jump ropes, and movies inside. Adults and children can win these prizes through a raffle
drawing that will be held every half an hour. They will receive a ticket for a chance to win
the prizes when they sign the photo release forms.
Every child that attends the block party will leave with a goodie bag. Children will
get candy, coloring books, and other small trinkets. Adults will receive free fire alarms
(including insulation), fire safety information, and pens or pencils.
Newsworthy
This fire prevention event will be newsworthy because small towns, such as
Lawrenceville, typically do not get much attention from big organizations such as the Red
Cross. There is expected to be a decent turn out for the event, because there are activities
for both adults and children. Small towns often enjoy local community events where
everyone is welcome. Bringing everyone together will be a fun environment for friends and
family to spend time together. Furthermore, since the weather will be starting to get
warmer, the block party falls at the perfect time for the guests to get out of their houses and
welcome in spring.
Recently there was a devastating home fire that left three adults homeless in Tioga
County. The family lost their home, everything they owned, and a family pet. The family
escaped safely because of the smoke detectors that were installed one week before the fire.
Bringing the importance of fire prevention and distributing smoke detectors to this small
community will not only provide further education, but will save lives as well.
There is a common saying that animals will wake up a family if there is a fire. This
was not the case. The lives of these individuals were saved by a smoke detector that was
installed by the American Red Cross. The community realizes the importance of smoke
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
detectors and can see the impact of a home fire first hand. They will want to learn how to
protect their family form a fire. By offering free smoke detector installations and fun
games, such as the virtual fire extinguisher and smoke house, they will be able to keep their
families safe and educate them at the same time.
Ethical/Legal Considerations
There is no need for any permits for the event. The Fire Hall will be hosting the
event so it will be covered by their insurance. The parking lot behind the Fire Hall will be
blocked off so children can enjoy activities outside. There will be designated parking areas
for attendees. First responders will be on site in case there is a medical emergency.
The rules for the contest will be posted at the Lawrenceville Fire Department on a
large poster board. The rules will also be posted online via Facebook prior to the event.
Contestants will able to pick up the rules at local restaurants and stores. Rules will also be
posted on bulletin boards and door hangers throughout Lawrenceville. The community
members will be the judges for the chili cook-off. If there is a tie the fire chief, Lee
Strange, will break the tie by tasting each chili and choosing his favorite one.
Action Plan
Fire Department
The Lawrenceville Fire Department will be contacted to reserve the appropriate day
and time to host the event. The Fire Department will open their concession stand so
attendees can purchase food. They will volunteer to give fire truck tours, let children play
with the fire hoses, and provide games for the attendees to play. The Fire Department will
have all of their trucks in the bay of the Fire Department. The firefighters will facilitate
their concession stand and events.
Goodie Bags, Prizes, and Hand Outs
Two hundred Goodie bags will be assembled to distribute to the children who
attend. Three gift and two children baskets will need to be assembled as well. The adult
baskets will consist of the top three Chili Cook-Off winners. Children baskets will consist
of coloring supplies, jump ropes, and movies. There will be 33 gift cards to be raffled off.
The baskets will be assembled through donations received through businesses in the
community.
There will be a table full of promotional material such as fact sheets and fire
prevention pamphlets. There will also be free pens, American Red Cross rubber bracelets,
and chap sticks that attendees can take home with them.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Decorating
Decorations for the Fire Hall will be put up a day in advance of the block party.
Streamers and balloons will be hung and everything for the activities will be set up,
including the outdoor activities. Balloons that require helium will be blown up the day of
the event. The games and activities that will be located outside will be set up the morning
before the event.
Printing
Flyers will need printed as well as other informational items including door hangers
and Chili Cook-Off rules. Fact Sheets will need to be printed as well.
Volunteers
Mansfield University students, friends, family, and fire hall volunteers will need to
be contacted to ask them to come and assist in facilitating the event. Alpha Kappa Lamba,
Sigma Alpha Epsilon, and Sigma Tau Gamma fraternities along with Alpha Sigma Tau,
Alpha Sigma Alpha, and Zeta Tau Alpha sororities on campus will be asked to help
facilitate the activities, games, and face painting that will be held. Brock Schnoke will be
asked to attend and photograph/video the event. The campus radio station will be contacted
to ask if they can provide DJ equipment as well as a few representatives to help facilitate
this event.
Speakers
There will be several media outlets contacted to advertise the event. Amanda
Tanner, Steve Leauber, Lawrenceville Fire Department’s fire chief, and other individuals
who have been helped by the Red Cross will be guest speakers who will have to be
contacted to determine the speaker schedule.
Contingency Plans
In the event that bad weather is forecasted for the day of the event, all activities will
be moved inside the Fire Hall. The Fire Hall has a capacity of 400 people. If too many
people show up, they will be directed to the activities outside. If a speaker cannot make the
event, certain group members will be prepared to share their fire tragedy stories.
Firefighters and Red Cross volunteers will also be prepared to speak if a backup is needed.
The Chili Cook-Off will be hosted inside. Fifty dollars will be on reserve in the budget to
ensure that anything can purchased and provided if something was forgotten.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Evaluation Measures
Since the main goal of this event is to promote fire safety information in
Lawrenceville, there are many ways that the event could be evaluated. One way to do this
is simply by the number of people that attend. The event will be packed with information,
so anyone who shows up will gain some knowledge.
Smoke Detectors
Another measure will be the number of free smoke detectors installed directly after
the event. Volunteer signups will be another form of evaluation. There will be post event
surveys that will be randomly distributed to gain feedback on what was accomplished well
and what could be improved.
Goodie Bags
The number of goodie bags distributed to the children will help measure the number
of children that attended. There will be 200 goodie bags prepared. Each individual will
receive one raffle ticket; by counting the number of tickets handed out will help determine
how many adults and children attend.
Printed Materials
There will be around 100 door hangers distributed throughout town and 50 flyers
hung up in local businesses as well as chili cook-off rules. There will be 150 fact sheets
printed and handed out to every adult that attends the event. This will be done to increase
the awareness of the organization, promote the event, and promote the organizations
services during and after the event.
Post Event Promotion
After the event is over, there will be a news release and photos submitted to local
newspapers such as the Wellsboro Gazette and the Sun Gazette. If available, the team will
also examine news coverage of the event through the Mountie Minute, WNBT, and
WENY. Pre and post media coverage, social media feedback from looking at comments
and likes, and observing or talking to the audience will help evaluate how well the event
went according to the public.
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The American Red Cross
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Delegation List
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Media List
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
FOR IMMEDIATE RELEASE DATE: March 22, 2015
NEWS RELEASE
AMERICAN RED CROSS IS TO HOST FIRE PREVENTION BLOCK PARTY
Lawrenceville, PA – The American Red Cross in partnership with the Lawrenceville Fire
Department will be hosting a Fire Prevention Block Party Saturday, April 11 from 11 A.M.
until 2 P.M.
The block party will be held at the Lawrenceville Fire Hall at 9 Mechanic St,
Lawrenceville. Starting the event there will be a chili cook-off. Submitting your chili in the
contest will be free and the top three winners will receive prizes. There will also be door
prizes. Throughout the afternoon there will be free games, crafts, face painting, and a live
DJ for everyone to enjoy. At 12 P.M. the chicken barbeque will start to be served. The
BBQ will include corn, mashed potatoes, and baked beans.
Throughout the event there will be speakers and educational demonstrations about fire
prevention in your homes. There will be a tour of the fire hall. The fire trucks will be out to
be toured also. When you leave don’t forget to grab your free gift bags. These will include,
but are not limited to, a fire alarm, pencils, pamphlets, fire stickers, and coloring a book.
For more information about the event contact Steve Leauber at steve.leauber@redcross.org
or Amanda Tanner at tanneral12@mounties.mansfield.edu. You can also pick up a flyer at
Rogers Hometown Market or Rotsell’s Family Restaurant for rules about the Chili Cook-
Off.
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies
about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian
aid; and supports military members and their families. The Red Cross is a not-for-profit organization that
depends on volunteers and the generosity of the American public to perform its mission. For more
information, please visit redcross.org or visit us on Twitter at @RedCross.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
FOR IMMEDIATE RELEASE
DATE: April 27, 2015
LETTER TO THE EDITOR
Lawrenceville, PA – The American Red Cross, with the help of Mansfield University
Public Relations students, held a Fire Prevention Block Party on Saturday, April 11 at the
Lawrenceville Fire Hall. The event took place between 11 a.m. and 2 p.m., followed by
smoke detector installations throughout homes in the Lawrenceville and Tioga
communities.
The American Red Cross and Mansfield University Public Relations students would like to
thank the donors and volunteers who supported the event. We appreciate the work of the
volunteers from AmeriCorps, the Lawrenceville Fire Department, and Mansfield
University fraternities Sigma Alpha Epsilon, Sigma Tau Gamma, and Alpha Kappa
Lambda that helped to make the event a success. We would also like to thank the
organizations who provided generous donations for the event: Hoosier AM/FM, Perkins,
Exxon, Dunkin Donuts, Gramma’s Kitchen, Pizza Hut, Mansfield, Motors, Arby’s,
Cummings Jewelers, Special Occasions Flouriest, Peebles, and Cast N’ Crew. Last, but not
least, we want to thank the community for their support for the Fire Prevention Block
Party.
The American Red cross would like to remind you that smoke detectors save lives, please
remember to test your smoke detectors regularly, and change your batteries once a year,
your life may depend on it! If you are in need of smoke alarms please contact the
American Red Cross at 570-724-2941.
The American Red Cross shelters, feeds and provides emotional support to victims of disasters;
supplies about 40 percent of the nation's blood; teaches skills that save lives; provides
international humanitarian aid; and supports military members and their families. The Red Cross
is a not-for-profit organization that depends on volunteers and the generosity of the American
public to perform its mission. For more information, please visit redcross.org or visit us on
Twitter at @RedCross.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Newspaper Advertisement
BLOCK PARTY! Everyone is invited to join the Lawrenceville Fire Department
and the American Red Cross Saturday, April 11 for a Fire Prevention Block Party to raise
fire safety awareness. The fun begins at 11 a.m. until 2 p.m. at the Lawrenceville Fire Hall!
There will be free fire alarms, face painting, games, crafts, fire truck tours and much more
for kids and adults! A chili cook-off will also be held with prizes awarded to the top three
winners and door prizes for attendees! For more information about the chili cook-off rules,
pick up a flyer at Rogers Hometown Market and Rotsell’s Family Restaurant. Hope to see
you there!
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Church Bulletin
Please join the Lawrenceville Fire Department, your community, and the American
Red Cross on Saturday, April 11th for a Fire Prevention Block Party. The block party will
take place at the Lawrenceville Fire Department from 11 a.m. to 2 p.m. Admission is free
and all are welcome. Come and enjoy guest speakers, games, and contests centered around
fire prevention and safety. There will also be a concession stand and a Chili Cook-Off.
Prizes will be awarded to the Cook-Off winners and door prizes for attendees! For more
information about the Chili Cook-Off rules, pick up a flyer at Rogers Hometown Market
and Rotsell’s Family Restaurant. Hope to see you there!
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Social Media Card
Want to see your photos?
View all the photos f rom the event at:
https://facebook.com/Fir ePreventionBP
#FirePreventionBP
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
AMERICAN RED CROSS FIRE PREVENTION
About: The American Red Cross has been a cornerstone of philanthropy, helping
individuals around the world overcome debilitating disasters. There are many disaster relief
programs within the Red Cross and one in particular is fire prevention. The Williamsport
American Red Cross has responded to eight fires in the past year. They have served 25
clients, costing about $7,000 each to help. They have also done five community outreach
presentations in the past year, which reached approximately 400 people.
Fire Prevention: · Smoke Alarms: Install on every level of your home, inside and outside of bedrooms.
o Replace alarms every 10 years.
o Test smoke alarms once a month.
o Change smoke alarm batteries once a year.
· Fire Extinguisher: Keep an extinguisher on each floor of your house.
o Do not put extinguishers in the closet.
o Place in the kitchen and in garage.
o Replace extinguisher when the expiration date has passed.
o P.A.S.S – to operate an extinguisher Pull, Aim, Squeeze, Sweep
· Cooking Safety: Stay in the kitchen when frying, grilling, or broiling food.
o If leaving the kitchen for a short period of time turn off stove
o Keep anything that can catch on fire away from the stove
o Keep pets off cooking surfaces and countertops so they don’t knock anything
onto the burner.
· Fire Escape Plan: Teach and practice with all household members.
o Ensure an escape is possible from every room in the house.
o Know where to meet if a fire occurs.
o Practice escape plan twice a year
Tips: · Educate your children of fire dangers.
· Keep matches and lighters away from children.
· Turn off portable heaters, stoves, and candles when you leave the house or before you
go to sleep.
· Place “Tots Finder” decals in children’s bedrooms for fire personnel.
· Your home address should be easy to locate from the road for fire personnel.
· If a fire occurs - Get out, Stay out, and Call for help.
For More Information: Steve Leauber / Fire Prevention / steve.leauber@redcross.org / 570-326-9131
The American Red Cross Serving North Central Pa 429FarleyCircleLewisburg,Pa17837570-326-9131www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Ø
BLOCK PARTY
Join the American Red Cross for a Fire Prevention Block Party hosted by the
Lawrenceville Fire Department.
Prizes for Chili Cook-Off winners
and Door Prizes for attendees!
WHEN: Saturday, April 11th
WHERE: Lawrenceville Fire Hall
9 Mechanic Street TIME: 11 a.m. – 2 p.m.
COST: Free admission!
- Chili Cook-Off
- Meet The Firefighters
- Coloring Contest
- Fire Truck Tours
- Goodie Bags
- Free Fire Detectors - Live DJ
- Fire Escape Plan
- Guest Speakers
- Games and Crafts
Fun for kids and adults!
BLOCK PARTY Ifyoucallitchili,wecallitchili.
Pleasebeascreativeortraditionalasyouwouldlike.
· All chili is to be prepared in advance and
brought to the Lawrenceville Fire Hall at 10:30.
· Please bring your chili in a heated pot, we will
provide electrical outlets.
· Judging starts at 11 a.m. and late entries will
not be permitted. ENTRY IS FREE.
· The name of your chili and a list of ingredients
must be posted with your chili, as well as its
hotness (i.e. mild, medium, hot, super-hot).
· Feel free to be creative with your name and
chili ingredient sign.
· Everyone is a judge, so plan to provide roughly
200 samples. These will be approximately 2-4
teaspoons each, not too much but not too little.
(We will provide bowls, spoons, and napkins.)
· Prizes will be awarded for the top three chili
entries valuing $150-$50.
For More information contact
Amanda Tanner 570-418-2097
FIRE PREVENTION FIRE PREVENTION
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Photo Opportunities
All photos will be submitted via an email attachment as a color JPG.
1.) A photo of the Lawrenceville Fire Department at the Block Party. The active
members include: Michael Baker (FF), Dan Brockway (Fire Police Captain), Chet
Bryant (Fire Police), Greg Button (EMT/EMS Chief/Director), Kevin Cummings
(FF), Larry Dibble (FF), Clay Groves (FF/EMT), Brad Hackett (FF/EMT/Asst Fire
Chief), D’Esta Hackett (EMT/EMS Lt/Director), Paul Hall (EMR/Engineer), Lucas
Hunter (FF), Larry Keeney (FD/Vice President), Mike Keeney (FF), Lisa McArthur
(FF/FD Secretary, Tom McArthur (FF/FD President), Chuck Miller (EMT/Past
Chief), Joyce Nichols (FD Treasurer), Justin Nichols (FF/EMT/Captain 8), Chelsea
Satterly (FF/EMT), Robert Scott (Asst Fire Chief), Tim Short (FF/Asst Fire Chief),
Scott Shutt (FF/Director), Wendy Six (EMT), Chad Southard (FF/EMR/Lt 8-10),
Kelly Southard (EMT/Asst EMS Chief), Lee Strange (FF/EMT/Fire Chief), Scott
Sutton (FF), Mike White (EMT) and Ken Windows (FF/Past Chief). This photo
will include all of the members attending the block party.
Photo Caption: Pictured above are the active members of the Lawrenceville Fire
Department attending the Fire Prevention Block Party hosted at their fire hall. (If
possible we can also list the members “from left to right”)
2.) A photo of the Mansfield University Communication group and Steve from Red
Cross.
Photo Caption: Mansfield University Public Relations Students worked with Steve
Leauber from the Williamsport American Red Cross to create the Lawrenceville
Fire Prevention Block Party to raise awareness of home fire preparedness. From left
to right: Steve Leauber Amanda Tanner, Chyenne Bostwick, Mallory Johnson,
Emily Thomas and Vincent Mroczka.
3.) A photo of a family participating in the event.
Photo Caption: A Lawrenceville family enjoys the chicken barbeque.
4.) A photo of children getting their faces painted.
Photo Caption: Children also enjoy the fire hall block party by getting Dalmatian
face paintings.
5.) A photo of the Dalmatian dog and a child.
Photo Caption: A child wants his picture taken with the event’s Dalmatian mascot.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
6.) A photo of a speaker.
Photo Caption: A home fire survivor gives a speech on the importance of home
fire prevention.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Budget
Strategy Description Cost Total Cost
Donation Overall Value
Donors
Chili Cook Off/Prize
Plastic Spoons $1.00 per package
$5.00 Hoosier AM/FM
Plastic Cups $4.00 per 50 cups
$12.00 American Red Cross
Bowls $1.00 per pack
$2.00 American Red Cross
Ball Pen Packs $1.00 per package
$2.00 Hoosier AM/FM
Saltine Crackers
$1.00 per box
$3.00 Hoosier AM/FM
One Night Hotel Stay
$142.00 per night
$142.00 Microtel and Suites
Chocolate $10.00 per box
$10.00 American Red Cross
Waste Basket $9.00 per 1 $9.00 American Red Cross
Serving Tray $1.00 per 1 $1.00 American Red Cross
Votives $1.00 per pack
$1.00 American Red Cross
Sparkling Grape Juice
$3.00 per 1 $3.00 American Red Cross
Napkins $1.00 per pack
$2.00 American Red Cross
Black Pen Packs
$1.00 per pack
$2.00 American Red Cross
Plastic Wine Glasses
$1.00 per pack
$1.00 American Red Cross
Tickets $4.00 per pack
$4.00 Hoosier Am/FM
Decorations for Block Party
Streamers $1.00 each $8.00 Hoosier AM/FM
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Ribbon $1.00 each $3.00 Hoosier AM/FM
Baloons $8.00 per 72 $8.00 Hoosier AM/FM
Raffle Tickets $10.00 per roll
$10.00 Hoosier AM/FM
Ribbon $2.00 per roll
$1.00 American Red Cross
Tape $1.00 per roll
$1.00 American Red Cross
Table Covers $1.00 per 1 $2.00 American Red Cross
Table Covers $1.00 per 1 $18.00 American Red Cross
Wooden Stakes
$1.00 per 1 $7.00 Hoosier Am/FM
Caution Tape $1.00 per roll
$1.00 Hoosier Am/FM
Table Covers $1.00 per 1 $4.00 Hoosier Am/FM
Buckets $1.00 per 1 $10.00 Hoosier Am/FM
Chilies $1.50 per 1 $6.00 Hoosier Am/FM
Helium Tank $40.00 per 1 $40.00 Hoosier Am/FM
Push Pins $5.00 per 1 $5.00 Hoosier Am/FM
Pin Board $11 per 1 $11.00 Hoosier Am/FM
Face Painting Brushes $1.00 per pack
$1.00 Hoosier AM/FM
Face Paint $4.00 per pack
$8.00 merican Red Cross
Coloring Contest Crayons $0.50 per pack
$6.00 American Red Cross
Coloring books $1.00 per book
$6.00 American Red Cross
Orange Playdough
$0.50 per 1 $0.50 American Red Cross
Purple Playdough
$0.50 per 1 $0.50 American Red Cross
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The American Red Cross
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Blue Playdough
$0.50 per 1 $0.50 American Red Cross
Pick Up Duck Game/Prizes
Plastic Baseball Bat
$1.00 per 1 $2.00 American Red Cross
Bubbles $1.00 per 1 $4.00 American Red Cross
8 Pack of Flutes
$1.00 per 1 $5.00 American Red Cross
Frisbee $1.00 per 1 $4.00 American Red Cross
Bubble Sticks $5.00 per 1 $5.00 American Red Cross
Dum Dum Pops
$2.50 per bag
$2.50 American Red Cross
Dot Stickers $1.00 per pack
$1.00 American Red Cross
Pool $10.00 per 1 $10.00 Hoosier Am/FM
Signage Poster Board $1.00 per 1 $3.00 American Red Cross
Poster Board $0.50 per 1 $3.00 American Red Cross
Push Pins $2.00 per pack
$2.00 American Red Cross
Folders $2.00 per pack
$2.00 American Red Cross
Gift Bags Bunny Jumpers $1.00 per 1 $3.00 American Red Cross
Bule $1.00 per 1 $2.00 American Red Cross
Dum Dum Pops
$2.50 per bag
$2.50 American Red Cross
Candy Mix Bag $7.00 per bag
$7.00 Hoosier AM/FM
Candy Mix Bag $9.00 per bag
$9.00 Hoosier AM/FM
Candy Mix Bag $8.00 per bag
$16.00 Hoosier AM/FM
Clear Bags $2.00 per pack
$14.00 American Red Cross
Apples to Apples Mini
$2.00 per pack
$1.00 American Red Cross
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Uno Mini $2.00 per pack
$2.00 American Red Cross
Candy Mix Bag $3.00 per bag
$8.00 Hoosier AM/FM
Bubble Rings $.50 per pack
$1.00 Hoosier Am/FM
Solds $1.00 per 1 $3.00 Hoosier Am/FM
Bouncey Balls $.50 per pack
$2.50 Hoosier Am/FM
Flutes $1.00 per pack
$3.00 Hoosier Am/FM
Chalk Drawing Activity
12 Count Chalk $1.00 per box
$3.00 Hoosier AM/FM
Fire Cup Shoot Down
Water Gun $1.00 per 1 $4.00 American Red Cross
Door Prizes/Raffle Perkins Gift Certificate
$10.00 each $40.00 Perkins
Tanning Gift Certificate
$25.00 each $25.00 Encore Tanning
Pizza Gift Certificate
$12.00 each $24.00 Exxon
Dunkin Doughnuts gif card
$10.00 each $10.00 Dunkin Dougnuts
Granmma's Kitch Cookies
$11.00 per 12 cookies
$11.00 Gramma's Kitchen
Pizza Gift Certificate
$12.00 each $48.00 Pizza Hut
Car Inspection $30.00 each $60.00 Mansfield Motors
One free Sandwhich
$6.00 each $18.00 Arby's
Gift Card $25.00 each $25.00 Cumming's Jewerls
Gift Certificate $25.00 each $25.00 Special Occassions Flourist
Gift Card $25.00 each $50.00 Cast N' Crew
Popcorn $1.00 per 1 American Red Cross
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Blue Baskets $1.00 per 1 American Red Cross
Box Candy $1.00 per copy
American Red Cross
Sponge $2.00 per 1 American Red Cross
Pail $2.00 per 1 American Red Cross
Carwash Kit $12.00 per 1 American Red Cross
DVDs $5.00 per 1 American Red Cross
Plastic Fire Hydrant
$5.00 per 1 American Red Cross
Peebles Luxury Donation
$100 per bag
$200.00 Peebles
Peebles Perfume/Cologne
$25 per item
$100.00 Peebles
Smoke House Caton Fire Co. $75.00 for donation
$75.00 Hoosier Am/FM
Printing Print Costs For Advertising
$.50 per 1 $133.50 Hoosier Am/FM
Photobooth Funny Glasses $1.00 per 1 $3.00 Hoosier Am/FM
Wrapping Paper
$1.00 per roll
$2.00 Hoosier Am/FM
Leis $1.00 per pack
$1.00 Hoosier Am/FM
Beads $1.00 per pack
$1.00 Hoosier Am/FM
Foam Sheet $1.00 per 1 $1.00 Hoosier Am/FM
Basket $1.00 per 1 $1.00 Hoosier Am/FM
Favors $1.00 per 1 $1.00 Hoosier Am/FM
Fireman Hat $6.00 per 1 $12.00 Hoosier Am/FM
Flame Hat $6.00 per 1 $6.00 Hoosier Am/FM
Large Funny Glasses
$2.00 per 1 $2.00 Hoosier Am/FM
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Misc Pizza $20.00 per 1 $20.00 Hoosier Am/FM
Soda $5.00 per 1 $5.00 Hoosier Am/FM
Total = $593.50
Total = $778
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Receipts
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Evaluation Campaign
Objective
To increase the awareness of home fire prevention in the Lawrenceville, PA area by
10% by May 2015
While it is unclear if this objective has been met, a number of steps were
taken in order to inform the Lawrenceville, PA population on the topic of fire
prevention. At least 220 people attended the fire prevention block party, where
everyone was able to take part in fire safety and prevention activities and listen to a
number of guest speakers inform them on the subject. The total population of
Lawrenceville is about 628 people. Given the amount of attendees to the event,
about 35% of the population was informed through the event. Furthermore, the
American Red Cross visited approximately 13 households in Lawrenceville after
the block party. In these home visits fire prevention was discussed, and smoke
alarms were installed. In the future, the American Red Cross could implement a
survey to measure the amount of awareness that was raised, as a direct result of this
particular campaign.
Objective
To decrease the number of home fires in Lawrenceville, PA by 10% by Dec. 2015
It is unrealistic for this objective to be analyzed at this point. However,
many steps were taken in order to insure that there would be a significant decrease
in Lawrenceville home fires in the future. The increase in awareness on fire
prevention is one step that was taken. Approximately 35% of the population was
informed at the fire prevention block party. To decrease the likelihood of home fires
in the area the American Red Cross also visited residents in their home and installed
fire alarms. When the day was over 30 fire alarms had been installed in homes, and
fire prevention materials such as escape plans and fact sheets were handed out at
each home visited.
Objective
To increase volunteering for the American Red Cross in the Lawrenceville, PA area
by 5% (5 volunteers) by May 2015
At this time this objective cannot be measured effectively. However, there
were many steps taken in order to insure the American Red Cross gained more
volunteers. At the fire prevention block party there were tables set up with
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The American Red Cross
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
volunteer information. Attendees could also speak with American Red Cross
representatives and sign up for more information. During the pre-event survey
people had the opportunity to sign up for more information as well. Overall,
approximately 10 people gave their email and expressed interest in working with
the organization. One of the Public Relations group members has also made plans
to volunteer with the American Red Cross at this time.
Event
Participation
Objective
To hold an event in Lawrenceville, PA with at least 50 guests in attendance by
April 2015
Based on attendance, the Mansfield University Public Relations students far surpassed
the objective of this campaign, stating that it was desired to have at least 50 guests in
attendance by April 2015. At the Fire Prevention Block Party, hosted in Lawrenceville,
Pennsylvania, over 220 individuals were in attendance. This number was gathered from
those that entered the event and signed a photo release form. This is considered a success
because the event far exceeded the expected number of individuals that would attend.
Donations
The amount of donations given to the campaign also contributed to the overall
success of the event. Hoosier Am/FM gave the most generous donation, totaling $500.00.
This donation was used for decorations, game, chili cook-off, and printed materials.
Additionally, several businesses located throughout the Tioga County area donated several
gift cards, and gift certificates as well as a generous donation by Peebles of two designer
handbags, two designer lotions, and two designer fragrances valued at $300.00. The total
value of all 35 of the donations received from local businesses throughout the Tioga
County area was $752.00.
Publicity and Media Coverage
Pre-Event
The American Red Cross PR team created many promotional materials for the Fire
Prevention Block Party event. Flyers were created and distributed throughout several local
businesses. There were 10 flyers distributed and posted in local business along with the
rules for the Chili Cook-Off. Overall, there were over 150 flyers passed out within the
community. Informative door hangers were made and placed in Lawrenceville homes and
businesses. A public service announcement (PSA) was also created for local radio stations.
Prior to the event, multiple articles appeared in local newspapers, such as the Tioga
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Freedomist, the Leaders Paper and the Penny Saver. The flyer was also shared and posted
to Heyevent.com. A Facebook event was also created before the event to inform the public
of the fire prevention block party. Hundreds of people were invited. Approximately 30
people said they would attend the event on Facebook.
At Event
Promotional materials were also distributed at the Fire Prevention Block Party
event. Those materials include items such as fact sheets and social media cards. There were
150 fact sheets provided the public with information on what the American Red Cross
does, fire prevention advice and future tips and all of the fact sheets were taken by the
community at the event. It also included where to go to find more information on home fire
prevention, which would be the disaster relief manager, Steve Leauber. The social media
cards included information on how to tag your Fire Prevention Block Party pictures. This
also allows visitors the option to view pictures that were taken by the event photographers.
At the time of the event, Blue Ridge Cable Company made an appearance. They
were looking to interview multiple figures at the event, including Amanda Tanner. The
company also covered the activities offered throughout the day. This material was aired at
a later date. A freelance reporter also attended the fire prevention block party, and later
wrote a feature article about the event.
Post-Event
Facebook was also used after the event for publicity. A page was created with the
URL www.Facebook.com/FirePreventionBP. Once the event had ended, many pictures
were posted to the page from the multiple event photographers. A press release and letter to
the editor were also released shortly after the event. Both items explained the event and
thanked the guests and volunteers. Since the event, the social media page was liked 30
times, viewed over 3,000 times and shared throughout community members several times.
Team
Effective Teamwork
The communication between the group members was one of the strongest aspects of
the team. They used a Facebook group, phone calls, text messages, and weekly meetings to
discuss what needed to be done. The group members consistently turned work in on or
ahead of time, in order to give them the as much time to make the documents as close to
perfect as possible. Members were made well aware of what they needed to get done and
when the deadline was for each document. Revisions were almost always done by the
following class time and returned to be reviewed again. The group’s hard word and drive
are what made the event a success.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Challenges of the Team
One of the main challenges that this group faced, was making effective and through
edits. Though each of the group members made timely edits, they were not always fully
completed. This became an issue that was addressed and rectified before the final campaign
book compilation began. Overall, the group members were very active and as soon as they
realized that there was an editing issue, everyone worked diligently and the issue was
resolved.
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Post Event Survey Methodology
In order to find out important information on how the Fire Prevention Block Party went overall
Knowledge of participant’s satisfaction, participant’s opinion on the event’s organization,
participants opinion on the various activities, what they would have changed about the event, and
what they took away from the event would all be needed knowledge to properly assess the Block
Party. The survey was implemented 45 minutes before the event had ended. This was done so the
participants were able to fully experience the event before filling out the survey and so they would
have enough time to fill the survey out completely. The individuals who completed the survey
ranged from 18-80 and the number of males and females were almost equal. The approximate
household income of the participants ranged from less than $10,000 to more than $61,000.
This survey consisted of six questions. These questions ranged from satisfaction of the overall
event, what they would change about the event, and what they took away from the event,
knowledge of fire prevention, to awareness of the American Red Cross.
1. Overall, were you satisfied with the event? (Please rate on a scale 1-5)
(Very Satisfied) 1 - - - - - 2 - - - - - 3 - - - - - 4 - - - - - 5 (Very Dissatisfied)
(Satisfied)
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The American Red Cross
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Overall on the scale, 56 people chose number 1, 33 chose number 2, 11 chose number 3, 0
chose number 4 and 0 chose number 5. It was important to see the participant’s overall
satisfaction of the event. With the overall satisfaction being above average the group could
rate the success of an event as high.
2. How organized was the event?
(Very Organized) 1 - - - - - 2 - - - - - 3 - - - - - 4 - - - - - 5 (Very Disorganized)
(Organized)
Overall on the scale, 55 people chose number 1, 36 chose number 2, 9 chose number 3, 0
chose number 4 and 0 chose number 5. It was important to see the participant’s view of the
organization of the event. The event had several activities and events at different times.
Organization of all this would lead to a successful event. With higher than average ratings
of our organization we can evaluate that our timing and setup of the event was successful.
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
3. What was your favorite activity at the event?
The Raffle was 46% of survey taker’s favorite event, the Chili Cook-off was 38% of their
favorite event, speakers and the Smoke House were both were 6%, and the Jaws of Life
demonstration was 4%. The two favorite activities were the Chili Cook-off and the Raffle.
These activities were two of the campaign’s main tactics to draw attendees to the event.
With them being mentioned more overall than the others we can determine that our tactic
to receive a high attendance rate was a success.
Favorite Activity
Chili Cookoff Raffle Speakers Jaws Smoke House
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The American Red Cross
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
4. What was your least favorite activity at the event?
The least favorite activities were Bubble Blowing at 40%, Chalk Drawing at 31% and
Frisbee Catch at 29%. These activities were held outside. These were popular with a small
number of kids. This could highly be contributed to the weather of the event. It was cold
and windy which would cause parents not wanting to be outdoors with their children. For
the older generation without children this could be due to the lack of interest of the event
itself.
Least Favorite Activity
Chalk Drawing Bubble Blowing Frisbee Catch
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
5. If you could change one thing about the event what would it be?
When asked what surveyors would change about the event 79% said nothing, 11% said the
maintenance of children, 4% said Spotty, and 6% said more food. Overall the mainly no
one would have changed anything. The most negative result overall was that of the kids
running around. They would have preferred if the kids were more stationary and not
running around from activity to activity. This falls under the overall evaluation of the event
in what we could have changed. This also most likely factored into the scoring of threes of
our event’s organization.
6. What was one thing you took away from the event?
Overall this question had the biggest variety of answers. A common answer was how
effective smoke detectors are in saving lives. Another common answer how dangerous a
fire could be, how fast it could spread, and how difficult it could be to put out. A final
common answer was how to use a fire extinguisher properly. This is a large take away
from the activities that we had such as the Smoke House, the fire extinguisher simulation,
fire cup knockdown, and guest speakers. For our evaluation it is better than people learned
a variety of different things. This is due to all the different knowledge about home fire
prevention and shows that people took home a variety of helpful knowledge.
Change of the Event
Nothing Maintence of Children Spotty scaring children More food
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The American Red Cross
Serving North Central Pa
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The American Red Cross
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Bibliography
“American Red Cross.” (2015, January 1). Retrieved February 20, 2015, from:
<http://www.redcross.org/>.
“Clara Barton.” (2015). Retrieved March 5, 2015, from:
<http://www.biography.com/people/clara-barton-9200960>.
“Lawrenceville, PA.” (2015). Retrieved February 20, 2015, From:
< http://www.city-data.com/city/Lawrenceville-Pennsylvania.html#b>.
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Team Contract
Team Members & Biographical Information
Amanda Tanner
Amanda is 23 years old and pursuing her Communication Degree with a focus
in Public Relations. She is employed at Martha Lloyd Community Services as a
direct care shift leader. Her strengths include, writing, editing, management,
organization, creativity, and interpersonal communication.
Chyenne Bostwick
Chyenne is 23 years old and is pursuing a Mass Communication Degree with a
focus in Public Relations. She has a Bachelor’s Degree in Mass
Communication: Broadcasting. She is a videographer and video editor for
Mansfield University's Into the Northern Tier, MU60, and The Burning
Question. Her strengths include electronic media, organization,
communication, constructive criticism, and leadership.
Mallory Johnson
Mallory is 20 years old and pursuing a bachelor’s Degree in Public Relations.
She works on campus as a student worker for community engagement. Her
strengths include photography, graphic design and organization.
Vincent Mroczka
Vincent is 21 years old and is currently pursuing a Bachelor’s Degree in Mass
Communication with a concentration in Public Relations. He is a founding
member of the E-Sports club at Mansfield University and is the
Philanthropy/Public Relations chair for Sigma Alpha Epsion. His strengths
include being extremely social, analytic, creative, and diverse.
Emily Thomas
Emily is 20 years old and pursuing a Bachelor’s Degree in Public Relations
and Organizational Communication with a minor in Electronic Media. Her
strengths include organization, writing, creativity, and communication.
Task List
Everyone will be responsible for his/her individual work, however team members are
expected to work collectively to produce the best quality of work possible.
Amanda Tanner- Team Leader, Writer, Editor
Amanda will be in charge of overseeing the entire project and ensuring team
member accountability is upheld. She will also be in constant contact with the client and
will ensure that the event is executed in the best manner possible. Additionally, she will be
responsible for writing and editing needed documents throughout the campaign.
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429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Chyenne Bostwick- Electronic Media Manager, Social Media Liaison, Editor
Chyenne will be in charge of developing all electronic media such as
advertisements, public service announcements, etc. She will also be in charge of
developing and maintaining all social media that may be implemented throughout our
campaign. Additionally, she will be responsible for proof reading documents before they
are deemed complete.
o In the event that Amanda is unable to attend a meeting, event, or
presentation, Chyenne will step in and fulfill Amanda’s duties as Team
Leader.
Mallory Johnson- Event Photographer, Secretary, Editor
Mallory will be in charge of photographing our final event as well as capturing
photos that we may need for advertising purposes. During meetings, she will be
responsible for taking thorough notes detailing each subject discussed. She will also be
responsible for proof reading documents before they are deemed complete.
Vincent Mroczka- Creative Director, Financial Coordinator
Vincent will be in charge of developing new, original ideas to be implemented
throughout the campaign. He will also be in charge of developing a budget and ensuring
that it’s followed exclusively, and assisting in putting together the final presentation.
Emily Thomas- Graphic Design Coordinator, Writer
Emily will be in charge of developing original posters, fliers, and any other graphic
materials for our campaign. She will also be responsible for writing documents that will be
needed to successfully achieve our goal, and assist in putting together the final
presentation.
Team Goals:
To create a successful campaign focused on our client’s goals.
To meet any and all deadlines
To earn a good grade
To have fun
Team Constitution
Forward: This contract governs the team until the assigned project deadline. If the team
separates, or a member is dismissed, the basic contract laws remain intact for all parties.
However, in the event a member be dismissed from the team, work responsibilities may be
required to shift.
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Each team member will have a penalty account. Each team member’s account will begin at
0. In the event that the team member receives a penalty, points will be added to their
account. Each penalty will directly correlate to an amount of points added to your account
and will subsequently be deducted from your final grade.
Ex: If Amanda shows up to a meeting in sweatpants, she will gain 5 points in her
penalty account. At the end of the semester, instead of receiving 100 points, she will only
receive 95.
Points will be kept track of and documented by the team leader
Members will be notified each time they receive points in their account, and a
discussion will take place
Article I: Absence Policy
Each team member is required to attend every meeting. Meetings will be scheduled
every Wednesday morning at 7:30 a.m. Meetings will last for one hour. If there are to be
more meetings than the regularly scheduled meetings, team members will be notified in
advance. If a team member is going to be late or miss a meeting, the team leader must be
notified in advance.
Being late to two or more meetings without notification will result in a 10 point
deposit into that individual’s penalty account.
Missing any meeting without Team Leader notification will result in a 8 point
deposit into that individual’s penalty account for each occurrence.
Missing two or more meetings for any reason will result in a 10 point deposit
into that individual’s penalty account for each occurrence.
Missing an in-class work day will result in a 5 point deposit into that
individual’s penalty account for each occurrence.
If there is inclement weather, meetings can be canceled by the Team Leader ahead
of time to ensure the safety of the commuters.
If in the event that a meeting is canceled due to inclement weather, the meeting
will take place via the Facebook group.
Article II: Work Policy
Each team member will work to the best of his/her ability - making sure to complete
the work, ensure that it is up to standards, and it is completed with punctuality. Team
members committing plagiarism are solely responsible and incur the punishment on their
own. Work must be completed and turned in on time.
When work is completed it is to be passed on to Mallory or Vincent for editing.
At the completion of their editing they will pass work on to Chyenne for a final
edit. It will then be given to the entire group for a final review, and Amanda will
pass it along to Holly.
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If a team member fails to meet a deadline, but turns in the work no later than 1
day after the deadline, there will be a 10 point deposit into that individual’s
penalty account.
If any of the editors receive work that they consider incomplete or poor quality
they may contact the team leader who will make a final decision. If the team
leader believes the work is incomplete, or of subpar quality, there will be an 8
point deposit into that individual’s penalty account.
If a team member fails to meet a deadline and doesn’t turn in anything, the team
member will receive a 20 point deposit into that individual’s penalty account.
Article III: Behavior
Each team member is expected to act with honor and integrity. Each team member
should behave in an appropriate and professional manner at all times (Especially when
meeting with the client). If the team leader believes a member has acted inappropriately,
there will be a 10 point deposit into that individual’s penalty account.
Article IV: Professional Attire
Each team member is expected to dress in professional attire when attending
meetings with the client, the event, as well as for presentations. All team members will be
expected to wear dress pants, a professional shirt that is free of stains and does not show
cleavage, and dress shoes. Suggested but not required are ties, blazers, and suits. Team
members are reminded that not only are their reputations on the line but also the
reputations of several important individuals throughout Mansfield University. Team
members should also wear appropriate jewelry and make-up.
If the team leader believes a team member shows up to a meeting with the
client, the event, or the presentation in inappropriate dress, there will be a 10
point deposit into that individual’s penalty account.
Article V: Member Dismissal
A team member can and will be dismissed if and only if they commit one of the
following:
Missing 4 or more meetings without notification
Missing 2 scheduled client meetings without notification
Missing 2 or more scheduled deadlines
Missing the event
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Article VI: Communication
Communication will take place via weekly meetings (see Article I), and our online
Facebook group. Members are expected to check the Facebook group no less than twice a
day. If members are needed and cannot be contacted by the team leader for 24 hours or
more the member will receive a 10 point deposit into their account.
Signatures:
Amanda Tanner Team Leader
Chyenne Bostwick _________________________________________________
Mallory Johnson___________________________________________________
Emily Thomas_____________________________________________________
Vincent Mroczka___________________________________________________
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Photo, Press, and Electronic Media Release For Minors
I, the Parent/Guardian of ___________________________, agree that the American Red
Cross and the Mansfield University Public Relations team may take photos and video
recordings of my child for promotional material on Saturday April 11, 2015 at the
Lawrenceville Fire Hall. I understand that no monetary compensation will be granted. I
give the American Red Cross and Mansfield University Public Relations team permission
to publish any photographs and/or videos that my child is in. This may include: local New
York and Pennsylvania newspapers, television stations, flyers, websites and promotional
material.
Print ______________________________ Print _______________________________
(Parent or Guardian) (Child’s Name)
Signature ______________________________ Witness________ Date _____________
Print ______________________________ Print _______________________________
(Parent or Guardian) (Child’s Name)
Signature ______________________________ Witness________ Date _____________
Print ______________________________ Print _______________________________
(Parent or Guardian) (Child’s Name)
Signature ______________________________ Witness________ Date _____________
Print ______________________________ Print _______________________________
(Parent or Guardian) (Child’s Name)
Signature ______________________________ Witness________ Date _____________
Print ______________________________ Print _______________________________
(Parent or Guardian) (Child’s Name)
Signature ______________________________ Witness________ Date _____________
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Photo, Press, and Electronic Media Release For Adults
I agree that the American Red Cross and Mansfield University Public Relations team may
take photos and video recordings of me for promotional material on Saturday April 11,
2015 at the Lawrenceville Fire Hall. I am at least 18 years of age and understand that no
monetary compensation will be granted to me. I give the American Red Cross an Mansfield
University Public Relations team permission to publish any photographs and/or videos that
I am in. This may include local New York and Pennsylvania newspapers, television
stations, flyers, websites and promotional material.
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
Print _________________________________________ Date __________
Signature ______________________________________ Witness________
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
102
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
104
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
105
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
106
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
107
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
108
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
109
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
110
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
111
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
112
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
113
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
114
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
115
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
116
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
117
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
118
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
119
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Thank You Letters
For a business who helped us:
Month, Day, Year
Company Name
Street Address
City, State, Zip
Dear INSERT NAME,
Thank you for your help to make the Fire Prevention Block Party such a success. We
appreciate the resources you have provided. Without your kind donation, the American Red
Cross would not have been able to create a successful community event.
Thank you again – we could not have done it without you.
Sincerely,
American Red Cross
For the fire hall:
Month, Day, Year
Lawrenceville Fire Department
9 Mechanic Street
Lawrenceville, PA 16929
Dear Lawrenceville Fire Department,
American Red Cross would like to thank you for helping make the Fire Prevention Block
Party a great event. We could not have done it without you. We appreciate your
involvement and the resources you provided. We are grateful for your generosity and hard
work that was put forth to make this successful.
Thank you again
Sincerely,
American Red Cross
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
For Donations:
Month, Day, Year
First Name, Last Name
Street Address
City, State, Zip
Dear INSERT NAME,
On behalf of the American Red Cross, we would like to thank you for your contribution of
$____. Because of donors like you, we are able to assist those affected by home fires.
There is an average of seven deaths each day due to a house fire. Our goal is to reduce of
home fire deaths and injuries by 25% in five years. We will achieve this goal through the
generous donations we are given. We will continue to collaborate with local fire
departments to extend the fire prevention and fire safety knowledge of the community
members.
Thank you again for your support.
Sincerely,
American Red Cross
For volunteers:
Month, Day, Year
First Name, Last Name
Street Address
City, State, Zip
On behalf of the American Red Cross, we would like to personally thank you for your
contribution of time, hard work, and dedication. We are grateful for your generosity and
support.
American Red Cross relies solely on volunteers. Volunteers constitute almost 90% of our
workforce. If you are interested in volunteering with us again, please visit us at
www.redcross.org/support/volunteer to view the ways you can continue to help us!
Sincerely,
American Red Cross
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Donation Letter
Date: March 30, 2015
Name of Donor_____________________________
Address ___________________________________
City, State, Zip _______________________________
Dear, _______________________
Thank you for your donation of ________ to the American Red Cross received on March
30, 2015.
The Red Cross is a charitable organization and depends on volunteers and the generosity of
the American public to perform its mission. Your donation will greatly help in assisting the
residents of Lawrenceville with the Fire Prevention Block Party event.
Thank you again for your charitable donation.
Respectfully,
Amanda Tanner
Public Relations Team Leader
DONATION RECEIPT
Organization:
Date Received:
Cash Contribution:
Item Contribution:
AMERICAN RED CROSS RECEIPT
Organization:
Date Received:
Cash Contribution:
Item Contribution:
123
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
Power Point Presentation
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The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
125
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
126
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
127
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
128
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
129
The American Red Cross
Serving North Central Pa
429 Farley Circle Lewisburg, Pa 17837 570-326-9131 www.redcross.com/centralpa
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