Forecast report

why this, why now: “The fashion object may have characteristics of functional utility, but in general the acceptance of the object is largely based on qualities other than functional utility.”

why this, why now: “In any given period of time, the ‘current’ or ‘acceptable’ fashion objects are subject to and defined by public ‘tastes.’”

why this, why now: “The fashion object may contain directly relevant psycho-social characteristics, such as high social visibility or conspicuousness, and high ego-involvement.”

why this, why now: “The fashion object must be a non-permanent object which is subject to change, obsolescence, and eventual replacement by ‘newer’ objects.”

why this, why now: “The fashion product may represent a ‘luxury’ rather than a necessity or commodity product.”

why this, why now: “The fashion objects of any given time symbolize the ‘collective tastes’ of social system members who have adopted the fashion object.”