Holistic-Mamma Chia

Craig Burt, Katie Chapman, Alexandra Choy, Kendra Lucas, Shelby Manning Chelsea Smith

AgendaObjectivesSimple SWOTMarketing StrategiesROIRecap

Objectives$100,000 Marketing

BudgetCreate awareness for

Vitality beverageCreate demand for

Vitality beverageDifferentiate from

“energy beverages”Educational TrialsMake it FUN!!!!

Simple SWOTStrengths

-face of the company-organic ingredients

-amount of things you can do with a chia seed

-presence in the media

Weaknesses-only sold in US and

Canada-targeted to mostly

women-products are somewhat

expensive

Opportunities-use of social media-increase in health

conscious consumer-amount of people that

attend events

Threats-competition

-news coverage declining & attention is lacking

Revamp the Tumblr

214.3 million Tumblr blogs

61% of teenagers (13-19) consider Tumblr their favorite social media site

14% of 18-29 year olds in the United States don’t have a Tumblr account

http://mammachia.tumblr.com//

https://www.tumblr.com/search/mammachia

#VitalforLife

Tumblr TipsUse HashtagsReblog Mamma Chia posts

Interactive posts

Pinterest

Mamma Chia College Ambassador Program

20 California College

2 Ambassadors $2,000 budget per

campus Follow & Like Social

Media “Spin to Win”

#VitalForStudying

#VitalForTheGym

#VitalForLife

#VitalforRhythm

Events

Music Festival BoothAesthetically

Pleasing

Interactive Photo Shoot

Social Media

Spin to Win Prizes

Well Beings & Food Actives

#VitalforHealth

Millennials

Baby Boomers

Functional Foods

#VitalforExercise

Magazine AdPrint Reach:

150,000 readers

Age: 21-44

Themes such as: Adventure and Food

Total Reach: 4.3% of US population

13,657,475 people$25-30 CPM500,000 impressions

($25*500) = $12,500

#VitalforEntertainment

Online Streaming Ad

Budget & ROI

RECAPWithin a $100,000 budget you can: Create awarenessCreate demandDifferentiateEducational Trials

By Utilizing: College AmbassadorsSocial MediaEventsMagazine AdvertisementsHulu Advertisements

Thank you

From The Holistic Agency!