Upload
craig-burt
View
43
Download
0
Embed Size (px)
Citation preview
Craig Burt, Katie Chapman, Alexandra Choy, Kendra Lucas, Shelby Manning Chelsea Smith
AgendaObjectivesSimple SWOTMarketing StrategiesROIRecap
Objectives$100,000 Marketing
BudgetCreate awareness for
Vitality beverageCreate demand for
Vitality beverageDifferentiate from
“energy beverages”Educational TrialsMake it FUN!!!!
Simple SWOTStrengths
-face of the company-organic ingredients
-amount of things you can do with a chia seed
-presence in the media
Weaknesses-only sold in US and
Canada-targeted to mostly
women-products are somewhat
expensive
Opportunities-use of social media-increase in health
conscious consumer-amount of people that
attend events
Threats-competition
-news coverage declining & attention is lacking
Revamp the Tumblr
214.3 million Tumblr blogs
61% of teenagers (13-19) consider Tumblr their favorite social media site
14% of 18-29 year olds in the United States don’t have a Tumblr account
http://mammachia.tumblr.com//
https://www.tumblr.com/search/mammachia
#VitalforLife
Tumblr TipsUse HashtagsReblog Mamma Chia posts
Interactive posts
Mamma Chia College Ambassador Program
20 California College
2 Ambassadors $2,000 budget per
campus Follow & Like Social
Media “Spin to Win”
#VitalForStudying
#VitalForTheGym
#VitalForLife
#VitalforRhythm
Events
Music Festival BoothAesthetically
Pleasing
Interactive Photo Shoot
Social Media
Spin to Win Prizes
Well Beings & Food Actives
#VitalforHealth
Millennials
Baby Boomers
Functional Foods
#VitalforExercise
Magazine AdPrint Reach:
150,000 readers
Age: 21-44
Themes such as: Adventure and Food
Total Reach: 4.3% of US population
13,657,475 people$25-30 CPM500,000 impressions
($25*500) = $12,500
#VitalforEntertainment
Online Streaming Ad
Budget & ROI
RECAPWithin a $100,000 budget you can: Create awarenessCreate demandDifferentiateEducational Trials
By Utilizing: College AmbassadorsSocial MediaEventsMagazine AdvertisementsHulu Advertisements
Thank you
From The Holistic Agency!