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How to Qualify and Sell Company Stores
TANYA IGNACEK Director of Sales and Operations
BrightStores & bright sites
about the presenter.
CHERYL GRISARbright sites Sales and Marketing
about the presenter.
1 – Definition of a Company Store2 – Evolution of Company Stores3 – Online Shopping Trends4 – Company Stores vs Catalogue Sites
8 Topics for Today’s Discussion
5 – Why do you need to offer Company Stores?6 – How do I qualify my customers7 – The RFP8 – How to get started?
8 Topics for Today’s Discussion, cont’d
Company Stores, Defined
Company store (com.pa.ny store) - noun
1. an ordering efficiency tool used to control spending and manage brand
The History of Company Stores
How did Company Stores come to be?
*Source - eMarketer
Online Shopping Trends
Online Purchasing Trends
Realizing the Potential of the Store?
• Sales• Growth• SECURE Repeat Customer Orders
Company Store Sites AND Catalogue Sites
5 Reasons Why you NEED to Offer Company Stores
1. ordering efficiency.
ordering efficiency.
20 Marketing Managers Reviewing 3 Quotes Each = POOR USE OF TIME
ordering efficiency.
2. brand management.
brand management example.
*
3. spending control.
4. program support.
How to Qualify Your Customers?
• Client Request?• Multiple (Geographic) Ordering Points?• “Last Minute” Shipments?• Repeat Orders?• Small Orders?
How to REALLY Qualify Your Customers?
How to Actually SELL a Company Store
Create Value
Knowledge = Value
Products Possibilities
Company Stores
Bright sites Value Added Services
The RFP
Recap of 8 Reasons
1 – Definition 2 – Evolution 3 – Online Trends4 – Co Stores vs Catalogues
5 – Why Offer?6 – Qualify7 – The RFP8 – Getting Started
Getting Started
Getting Started
Home page of our website – arrow to
800-466-5930 ext. 1Sales@brightsites.com www.brightsites.com
Questions?
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