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Introduce about

September 3, 2019 Nature株式会社

Company�Overview

Confidentiality: Reproduction or distribution of this document, in whole or in part, without the permission of Nature, Inc., is prohibited.

26/2/2020

Company

2

Mission

Driving a sustainable coexistence with

nature through technology.

Vision

We will utilize internet and sensor

technology to disseminate distributed

power sources and create a future where

energy can be self-sufficient.

Mission

4

Founding Story

In�March�2011,�I�visited�a�coal�mine�located�in�a�remote�area�of�Southeast�Asia.�The�scene�was�chaotic.�Hundreds�of�excavators�and�transporters�were�operating�while�hordes�of�workers�worked�tirelessly�inside�the�mines.�The�sheer�scale�overwhelmed�me�with�a�sense�of�discomfort,�and�I�asked�my�self�how�this�can�ever�be�sustainable.�Perhaps�fatefully,�on�the�very�same�day�when�I�returned�to�my�hotel,�news�of�the�accident�at�the�Fukushima�nuclear�power�plant�was�being�reported�on�every�channel.�Both�events�made�me�deeply�question�the�current�norm�of�using�coal-fired�power�and�nuclear�power�as�a�main�power�supply�source.�It�inspired�me�to�establish�a�business�that�can�shift�the�world�towards�using�more�distributed�and�cleaner�energy.�

（CEO：Haruumi�Shiode）

Drastic Change in Energy Supply Is Needed

Coal-fired power Nuclear Power

Distributed Renewable Energy Share with Local Community

Centralized Large Scale Power Generation

6

Nature�Inc.�

Haruumi�Shiode�

December�10,�2014�

Postal�Code�150-0042,�4F,�14-13�Udagawacho,�Shibuya-ku,�Tokyo�

26�employees（Including�Part-Time�&�Contractors）�

500�Million�Yen（Including�Capital�Reserve）�

Environmental�Energy�Investment,�Delight�Venture,�Daiwa�Investment��

Development,�Manufacturing�and�Sale�of�Nature�Remo�and�the�Electric�

Businesses�using�it.�

Name�

Founder�

Established��

Address��

Employees�

Capital�

Shareholders�

Areas�of�focus

Company Profile

7

ProductAbout�the�product

6,980 Yen （Released 13/7/2018)

9,980 Yen （Released 6/12/2018

(Nature Remo 1st Generation was released 26/10/2017 at 13,000 Yen)

8

Product

Turn�off�the�A/C�with�your�smartphone�from�anywhere.

Operate�appliances�with�your�voice�using�smart�speakers.

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Features

Smart�Device Nature Remo Appliances

How It Works

Infrared

User Feedback

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Customer�Satisfaction

Design�Satisfaction

Google�Home�Integration�Evaluation

12

Avai lable in 600 stores

Channels

Partnership with Google

13

Collaboration with Google to package as a starter kit with Google Home.

Traction

14

In less than 2 years

100,000+ units sold No 1 . Industry Brand

Recognit ion

（ In house research）

Most of ACs in the World Are Not Smart

15

100mil

1bil

GlobalJapan

1 ,000 x 10,000 x

Installation of ACs

Confidential 16

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Renewable Energy EraTowards�the�age�of�renewable�energy�

Solar System Cost

The price of solar energy has dropped by 1/10 in 10 years

Solar Systems Save You Money

Japanese electricity bill ：25 yen/kwh

Solar power is no longer an expensive commodity

Electric Vehicle Sales Forecast

Market Share 28%

Market Share 55%

Bloomberg’s forecast annual electric vehicle sales

The shift towards EVs Global Trend:

New life style with solar and EVs

Image from tesla.com

We are entering an era where during the day, we can generate solar power and charge our EV. During the evening, we either use the remaining energy or share it.

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Mid-term Plan

Home Automation to P2P Electricity Platform

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2019 Phase 1 (Ongoing) Home�Automation

2020 Phase 2

Energy�Management

2022 Phase 3

Power�P2P Platform

Phase 2 : Energy Management

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AC

25

C

A => B (10) A => C (30) D => C (20)

Phase 3 : P2P Electricity Platform

A platform for sharing electricity between individuals in the local community

A :>40

C : <50B : <10

D : >20

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Work Environment

Basics

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• 5�day�work�weeks,�with�2�day�weekends.�

• Working�hours：10:00-19:00.�

• Core�working�hours�11:00�-�17:00�,�with�flexible�creative�time�outside�those�hours.�

• Weekend�holidays,�New�Year�Holidays,�Summer�Holidays,�National�Holidays.�

• Social�Insurance.�

• Commuting�allowance�-�Up�20,000�Yen/Month.

Benefit

• Access�to�books�or�educational�materials�to�improve�knowledge�and�skills.�

• Internal�education�courses�and�mentorship.�

• Access�to�latest��computer�devices�and�hardware�-�Special�requests�will�be�considered.�

• Free�Beveragesー：All�you�can�drink�.�

• 1�on�1：Regular�consultations�and�mentorship.

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Development Environment

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Language�Backend：Go、nodejs Front�End：React Native、Swift、Kotlin、Java Firmware：C

Server/Database�Serverー：AWS Database：MySQL

Tools�Source�code：�GitHub Communication Tools：Slack Other：CircleCI、Sentrry、Firebase

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Company Culture

Pursue excellence in products�We�are�obsessed�with�pursuing�the�best�products�to�accomplish�our�ambitious�goals.�

Challenge persistently��Large�problems�can’t�be�solved�simply,�we�will�continue�to�persist�and�challenge�ourselves�to�solve�them.�

Commit to the result�We�don’t�simply�announce�ambitious�goals,�we�commit�to�them�and�focus�on�results�that�have�a�meaningful�

impact�on�the�world.�

Values

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Management

CEO Haruumi Shiode

CTO Masayuki Matsuki

Haruumi� completed� a� master’s� degree� in� Computer� Science� at� the�Royal� Institute�of�Technology� in�Sweden� in�2008�and� lived�abroad� for�three�months�thereafter.�From�2008�to�2014,�he�worked�in� investment�management� at� Mitsui� &� Co.,� Ltd’s� US� IT� venture� and� electric� power�business�development�in�Southeast�Asia.�In�2016,�Haruumi�completed�the�MBA�program�at�Harvard�University,�where�he�founded�Nature,�Inc.

Known�as�Songmu.�He�has�been� involved� in� a�wide� range�of� careers,�including�sales,� information�systems,�SI,�social�games,�product�owner�for� SaaS� development� and� engineering.� He� specializes� in� designing�and�developing�infrastructure�that�can�withstand�long-term�operation,�and� has� won� ISUCON� three� times.� YAPC� ::� Tokyo� 2019� best� speaker.�Authored�“Minna�no�Go”�(Technical�Reviewer,�co-author)

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Team

Hardware�Engineer�

Daichi�KamisonoDesigner�

Tomomi�NagaoGeneral�Affairs�

Anna�Kinoshita

Software�Engineer�Kyosuke�Kameda

Software�Engineer�Katsuhiro�Yuzawa

Software�Engineer�Soh�Kitahara

Customer�Support�

Ryota�Kajimoto

Tech�Advisor�

Masakazu�OhtsukaTech�Advisor�

Shuhei�Kawasaki

Software�Engineer�Daisuke�Murase

Advisor�Ghosh�Shikhar

Daichi�Kamisono�(37）��Hardware�Engineer��For� 10� years,� Daichi� has� designed� and� developed� various� hardware�(electric� circuits)� such� as� safety� door� switches� and� vision� sensors� at�Omron� Corporation.� He� miraculously� appeared� as� a� savior� to� solve�hardware�problems�before�the�release�of�the�original�Nature�Remo,�and�soon�after�officially�joined�the�team.

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At�Nature,�I�can�do�all�the�electric�board�designs�so�there�is�a� huge� sense� of� accomplishment� in� dealing� with� the�difficult� and� challenging� process.� I� can� determine�everything� from�deciding� components� to�designing�more�efficient�and�safer�designs.�This�was� the�reason� I�decided�to�change�jobs,�as�there�are�still�restrictions�on�what�I�can�do�in�a�large�company.�It� is�challenging�and�interesting�to�be� able� to�work�more� freely� and�with�more� responsiblity�without�restrictions.�

Who�I�enjoy�working�with�:�

Nature� is� very� particular� about� designs,� so� the� hardware�requirements� are� quite� high.� Good� designs� are� of� course�difficult�to�make,�so�I�want�people�who�can�keep�thinking�about� unique� ways� to� push� boundaries� and� continue� to�improve�our�design.�

Soh�Kitahara�(32） Software�Engineer�

Soh� graduated� from� the� graduate� school� of� policy� media� at� Keio�University�graduate� school� (SFC)� in�2012.�As�a� student,�he�developed�numerous�service�and�apps�such�as�Lobi�at�KAYAC�Inc.�After�graduating�from� university,� he� worked� for� KAYAC.� In� 2018,� Soh� officially� joined�Nature,�Inc.

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The�fun�part�of�my�job�is�that�I�can�make�products�that�I�use�in�my�daily�life.� I� like�making�things�that�I�use�every�day,�so�I�think�it's�a�perfect�job�for�me.�I�personally�take�care�not�to�overwork�considering�it�is�a�company�with�a�small� number� of� people� who� depend� on� each� other.�Overworking� affects� the� overall� development� schedule,�and�you�can't�make�good�things�if�you're�tired.�

�

Who�I�enjoy�working�with�:�

I�always�want�to�work�with�"special"�people,�so�if�you�are�confident,�let's�work�together!

Tomomi Nagao (32） Designer Tomomi�graduated� from�Musashino�Art�University’s�Department�of�Craft� and� Industrial� Design� in� 2010.� Later� she� worked� on� mobile�design�and�product�design�for�IoT�products�at�Kyocera�Corporation�for�8�years.�She�has�worked�on�Nature�Remo’s�industrial�design�since�its�founding,�and�currently�handles�Nature’s�overall�design.

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The appeal of working at Nature is that you are involved in manufacturing from scratch. I think there is no better chance to create a brand in-house from the beginning as a designer. Also, being able to work closely with people of various areas, such as hardware and software design is something that you don’t get at large organizations. I have a wide range of work and it is fun to discover something everyday. Joining has proved to be a whole new experience for me.

Who I enjoy working with :

I want people who are unique to come work with us. Nature's people are all specialized, knowledgeable and fast working, but they're really interesting. So if you love design and like to have fun, then let's work together!

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The�company�is�still�small�and�I�get�to�do�a�lot�of�work�

outside�of�customer�support�which�makes�it�

interesting�.�I�also�get�to�see�what's�going�on�inside�

the�whole�company.�Besides�that,�as�a�gadget�lover,�

it's�a�great�pleasure�to�work�with�the�latest�technology�

that�hasn't�reached�many�people�yet.�I�like�to�keep�up�

with�everything�which�for�me�is�a�lot�of�fun.�

Who�I�enjoy�working�with�:�

Working�at�Nature�requires�an�understanding�of�IoT�

and�products,�but�I�think�that�it�is�equally�suitable�for�

those�who�are�willing�to�learn.�I�also�want�those�who�

have�their�own�unique�strengths�to�join�us!

Ryota Kajimoto (34） Customer Support Ryota�first�worked�in�customer�support�at�Camera�Kitamura�as�the�store�manager.�After�that,�he�moved�on�to�work�in�customer�support�with�DMM�and�with�a�social�game�venture.

Nature�Inc.�

Careers:

Mail: careers@nature.global Tel: 03-6277-4372

URL: https://nature.global

Recruitment Information: https://nature.global/jp/careers

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