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p r e s s k i t
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c o m p a n y p r o fi l e / s t o c k i s t 0 1
d e s i g n e r b i o s 0 2
2 0 1 2 s p r i n g s u m m e r i n s p i r a t i o n
2 0 1 2 s p r i n g s u m m e r s c a r v e s
2 0 1 2 s p r i n g s u m m e r c o l l e c t i o n
2 0 1 2 p r e s e n t a t i o n
j u m a f o r n i c k i m i n a j
j u m a x h a r v e y n i c h o l s c o l l a b o r a t i o n
s m a r t c a r c o l l a b o r a t i o n
p r e s s
c o n t a c t
i n d e x
JUMA creates unisex, progressive ready-to-wear and accessories using
their own digital prints inspired by art and travel. ‘Kenya, Russia, Los
Angeles, Montreal - those are just a few of the places Jamil and Alia
Juma have lived over the years. The brother-and-sister team behind the
Juma label have admittedly “moved around a lot” according to Jamil, but
their globe-trotting backgrounds have combined to make their apparel
label appealing to stores around the world.’ - WWD
In 2003, the pair set out to create contemporary clothing, which evolved
into a unisex line. The idea was to design clothes that they can both
share, while being inspired by their individual and mutual experiences of
their lives across four continents.
c o m p a n y p r o f i l e s t o c k i s t
Ha r vey N i cho l s (Hong Kong )
I se t an ( Tokyo )
Fa r f e t ch . com (UK )
Uncond i t i ona l ( London )
W Ho te l s (Wo r l dw ide )
Shopbop .com (New Yo r k )
Ka i gh t (New Yo r k )
E va (New Yo r k )
Conven t (New Yo r k )
L i f e Cu ra t ed (B rook l yn )
By Geo rge (Aus t i n )
Cove t ( Los Ange l e s )
Revo l ve ( Los Ange l e s )
Pos t 26 (Los Ange l e s )
Tu r t l e (Bos ton )
One O f A Few (Vancouve r )
Ten th & P rope r (Vancouve r )
P r im i t i v e Cu l t u r e (Ca l ga r y )
H i gh G rade ( Edmon ton )
Ho l t Ren f r ew (To ron to )
Se rpen t i ne ( To ron to )
De l ph i c ( To ron to )
Rob i n R i chman (Ch i cago )
Space 519 (Ch i cago )
Wa l k I n (Mon t r ea l )
E space pep i n (Mon t r ea l )
S imons (Mon t r ea l )
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d e s i g n e r b i o
Alia attended George Brown College and worked as an assistant designer
at various design houses. A graduate with a degree in Biosystems
Engineering from McGill University, Jamil worked as an investment
strategist before entering the fashion industry.
Both Alia and Jamil are well traveled and have lived in exotic locales
such as Kenya, Congo and Kazakhstan as well as all over North America
including Vancouver, Montreal, Dallas, Los Angeles and Atlanta. In their
spare time, the siblings have actively volunteered with various charities.
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2 0 1 2 s p r i n g s u m m e r i n s p i r a t i o n
The inspiration for JUMA Spring Summer 2012 came from various sources
including familiy photos of istanbul and all the ceramics, flowers and traditional
jewellry from there. The designers wanted to convey a feeling of freshness,
optimism and femininity using a more vibrant colour palette with turquoise, navy,
violet, black and white with splashes of blood orange, cherry, lemon and nude
for contrast. The printwork was derived from a photo of various ceramic plates
from Turkey. There are also banana and pineapple graphics in the line that were
designed especially for Nicki Minaj to wear on her recent concert tour.
This season JUMA has introduced printed jersey in addition to silk georgette. The
collection integrates solid and graphic pieces with an emphasis on print mixing
and confident body conscious silhouettes.
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s s 1 2 s c a r v e s
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s s 1 2 c o l l e c t i o n
s s 1 2 c o l l e c t i o n
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s s 1 2 p r e s e n t a t i o n
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j u m a f o r n i c k i m i n a j
JUMA designed custom prints and garmets for Nicki Minaj.
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Harvey Nichols picked up the 2011 spring summer collection for Hong
Kong and the response was tremendous. Their buying and marketing
team then contacted JUMA to develop a collection of scarves that are
exclusive for them and their customers. They were specifically interested
in JUMA’s use of vibrant colours and visual references to wildlife done
in a directional aesthetic.
j u m a x h a r v e y n i c h o l s
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s m a r t c a r c o l l a b o r a t i o n
juma did a collaboration with smart car where Jamil juma was featured in
one of their web commercials along with models wearing JUMA clothing
and accessories
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17th Issue Biannual Autumn/Winter 2009 UK £6.95 US $17.95 CAN $15.95 Kate Moss photographed by Craig McDean
Women’s Fashion
An
Oth
er Magazin
e Issue 17 A
utu
mn
/Win
ter 200
9 Decade in
Style
One of four limited-edition covers
Celebrating a Decade in Style
Kate Mossin John Galliano
AN17_CoverSpine_29_07_09.indd 2 4/8/09 15:54:43
Other fashionThe Insiders
The flamboyance of fashion and the sobriety of business may not seem the most natural bedfellows. Yet today fashion is a multimillion pound business, and industry adviser Imran Amed firmly believes it should be recognised as such. Started a little over two years ago, Amed’s website, the Business of Fashion, is a daily destination for fashion’s most influential power-players. “I just noticed this gap. There wasn’t anywhere that explored the intersection in an intelligent, analytical way.” With an MBA from Harvard Business School and a background in management consultancy, Amed set up the site as a labour of love. “I was really creative growing up, and then 18 came along – responsible decisions – so I studied business. And I learned so much in that environment, advising CEOs of huge businesses from all over the world. It was an amazing experience but at the end of the day I felt like the creative side of me wasn’t being used.” The site was the perfect opportunity to merge his love of fashion with his business acumen. “I speak the language of business and I speak the language of fashion and my role has really become like that of a translator, connecting those people. The problem is a lot of designers that enter the business don’t know what they don’t know. The first thing to learn is that you’ll only spend 10 per cent of your time designing and you’ll spend 90 per cent of your time managing. So you should really think of yourself as a CEO first and a designer second.” As well as the site, and consulting work advising brands, Amed has been working with Lulu Kennedy and Fashion East designers, and teaching a class at Central Saint Martins. “What I love about young designers in London is that each of them has their own voice. In New York, the designers are being led like an orchestra; they make beautiful music, but it’s very controlled and planned. In London, it’s more like a jazz band.”Text Joanna Schlenzka Photography Paul Wetherell
Imran AmedFounder of the Business of Fashion
136 AnOther Magazine
AnOther Magazine talks to three influential individuals shaping fashion from behind the scenes
AN17_B4_Insiders_ImranAmed_15_07136 136 28/7/09 17:59:12
p r e s s
c o n t a c t
tel : 1.646.770.2542
fax : 1.888.210.3816
info @ jumastudio.com
www. jumastudio.com
N e w Yo r k ,
S h e n z h e n
To r o n t o
p r c o n t a c t
F l o r e n t B e l d a
f b e l d a @ r e p m o d e . c o m
3 4 7 6 4 7 3 8 5 9
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