Magento presentatie

Our eCommerce story

What’s your eCommerce story?

What You Should Expect from an eCommerce Platform

• Custom design to support your brand

• Support large or complex product catalog

• Content Management System – you manage the day-to-day updates

• Integration with existing business systems

• Extensive search and navigation capabilities

• Built-in marketing campaigns

• Scalable platform

• Multiple payment options, multi-national, performance

Magento Product Line

Source: Tom Robertshaw, Meanbee www.meanbee.com

World’s Leading Platform

Magento Enterprise: Merchants Overview

Magento Enterprise

Magento Enterprise Features

Product Catalog

Easy-to-use, Permission Based

Admin Panel

Security & Standards Compliance

Marketing Tools

Infrastructure & Back-end Integration

Consumer Experience& Design

Performance

Untamed Creativity with Magento

Managing the Product Catalog

• Easy to use admin tools– Content Management System

• No technical knowledge necessary

• Version Control

– Attribute Management

– Personalized content based on user profiles

– Content staging - merge to the live site on-demand or scheduled

– Admin controls of publishing privileges

Marketing Tools

• Turn browsers to buyers

– Promotions

– Product Suggestions

– Consumer Generated Product

Reviews and Ratings

– Upsell and Cross-sell Tools

– Email marketing

Upsell and Cross-sell

Customer Engagement

• Targeted marketing campaigns

• Promotions

• Wish Lists and Gift Registries

• Loyalty and Rewards Points programs

Customer Loyalty Features at Work – B2C

Customer Loyalty Features at Work – B2B

Customization at Work

Taking Full Advantage of Magento

• Private Sales/Flash Sales• Product and catalog management• Back-end integration• Innovative customization

Seamless Integration

Back-office Integration and Infrastructure Support– Admin Capabilities

• Track and Review Admin Actions

• User Friendly Admin Dashboard

– Integration with Third-party Applications

• ERP

• CRM

– Reporting and Analytics

• Performance Features

– Full Page Caching for All Users– Caching of Content for Category,

Product and CMS Pages– Solr Search– PHP Accelerator– Order Archiving

• Security / Compliance

– PA-DSS Compliant

• Aids Merchants in Achieving PCI Compliance

• Strong Data Encryption

Performance and Security – The Dynamic Duo

Scalable Performance

Over 1,000 Orders per HourOver 10,000 Skus

1 Million page views/day1,000,000 unique SKUS5,000 orders/day

Multiple Sites with One Instance

Magento Flexibility

• B2B with B2C

• Multi-brand / multi-sites

• Special VIP sites

•Multi-national sites (localized language/currency)

The Latest Magento Enterprise Features

Always improving, always giving you the advantage

• Auto-generated coupon codes

• Backup and rollback

• REST APIs

• Visitor segmentation

• Multiple wish lists

• Managing orders by SKUs

The Latest Magento Enterprise Features

Auto Generate coupon codes allow you to create a promotional campaign where you can send out unique coupons to each person on your marketing list, or whoever it is you wish to send them to.

The Latest Magento Enterprise Features

Backup & Rollback

Manage and schedule a variety of backup operations with the option to roll back the changes:

System backup

Database backup

Database and media backup

This is particularly useful when testing new modules or customizations, or when upgrading to a new version of Magento. You can review specific customizations and their impact on the new code.

The Latest Magento Enterprise Features

Magento REST API allows managing a number of features, namely:

■Managing customers.

■Managing customer addresses.

■Managing products.

■Retrieving sales orders.

■Managing inventory.

The Latest Magento Enterprise Features

Advanced Visitor Segmentation enables businesses using Magento Enterprise to drive higher conversions among new site visitors who are not yet customers.

Now merchants can apply powerful segmentation statistics (based on behavioural information such as cart contents and recently viewed and compared products) to target new visitors and convert them with compelling offers to join, purchase or complete a transaction.

The Latest Magento Enterprise Features

Multiple Wish Lists

Wish lists enable customers to keep track of their most coveted items and return to your site to purchase them quickly and easily. And because they can share their lists with their family and friends, you’re likely to gain new customers. Additionally, you can use wish lists to learn about your customers’ preferences and send them targeted promotions to increase conversions.

Join merchants from around the world and experience of the power of Magento

Enterprise for your business.

Magento Training

eCommerce with Magento

Learn how to leverage eCommerce to enhance your business. This class is specifically designed for merchants .

After attending this class you will be able to:• Recognize and understand the state of eCommerce and trends for the future• Analyze, plan and design your Magento site based on your specific requirements• Leverage the many features included in the Magento platform to attract consumers,

increase conversion rates, grow revenue, foster customer satisfaction and maximize the return on your Magento investment.

Online, instructor-led course (4 two-hour sessions) $950 valueGive your business card to me and you’ll be entered to win a

free “eCommerce with Magento” class

Optional Slides

Magento Training

• Recognize and understand the state of eCommerce• Analyze, plan and design a Magento site based on your specific requirements• Leverage the many Magento features to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction and maximize your return investment.

eCommerce with Magento

Give me your card and be entered to win a free seat at the “eCommerce with Magento” class - $950 value

Class is instructor-led/online; 4 two-hour sessions

The Blurred Lines of Commerce

Reasons for Cross-Channel Shopping

Want product immediately

Want to see items before buying

Want free shipping

Find the best price Want easy returns

Mobile