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Mama Protienex
iMedia Approach
Objectives• Get women- 18 to 35 years
old to our website• Increase engagement • Reduce bounce Rate• To educate the target
audience on complaincePre-Natal Pregnancy
Post-Natal Pregnancy
Target Audience
• Females- Age 18 to 35 years old• Pregant women during the pre-natal phase
and post-natal phase• Affluent-Sec A Audience
What does TG Do Online?
Youtube
Search
interior design Sites
News Websites
Forums
Blogs
Games
Search
Info Websites/Articles
Youtube
Pregnancy Diet, Pregnancy weight, Pregnance calender, ...and other 451000
Keywords
Pregnancy Videos, New Born Care Videos, Pregnancy Diet, Pregnance
weight videos
Indiaparenting, babynamegenie.com, cafemom.com, babynology.com
How will we target the TG?
What are women searching on the Web about pregnancy?
Kws used by Women who are Pregnant Volume
Kws on How to Get Pregnant and symptoms Volume Kws on Abortion Volume
Baby care, new born care 108,630 Pregnancy Test 11540 Pregnancy Prevention 2500Pregnancy 88,200Pregnancy symptoms 60,530 termination of pregnancy 1000clothing during pregnancy 3,060 signs of pregnancy 7,830abortion 49000
first symptom 9870Twins 3500Pregnancy weight 730 Baby Names 59000 fetus, Baby Development 3,900 contraceptives 240500 Calendar Week, trisemester, Pregnancy calculator 82,200 Excercise, Yoga during pregnancy 3,200 Diet 11,370 Pregnancy videos 17,320 During Pregnancy 31,070 Total 359,550 Total 283400 Total 293000
Negative Group keywordsBrand should not be presentOn these keywords
Active GroupBrand Msg Needs to be present here
Pre-emptive TargetingOpportunity to Introduce the Brand to this User Group
What Women do on the Web
Horoscope and Help Articles
Women Forums, Discussion Groups
Recipe Websites
Women on Youtube.com
TV Gossip/Vanity News
Cooking Recipes
SOAPS/TV Shows
Beauty Tips
Fashion Trends
HomeMaking Videos
IMEDIA PRESENCE
1.MamaProtienex on Search
2. Mama Protienex on the Web on Womens forum, Help Articles, News Articles etc
Oral Contraceptives For Women
3. Targeting on Youtube
Indicative WebsitesBaby Websites Mommy Websites Parenting Websitesbabycenter.com modernmom.com indiaparenting.combabyhopes.com mom.me parentssquare.compregnancy-baby-care.com cafemom.com parentingnation.inbabynamegenie.com justmommies.com parents.combabynamenetwork.com momtastic.com parenting.comtamilbabynames.org.in dcurbanmom.com parents.com::Pregnancy and Parenting, Bottom rightall-babynames.com wholenewmom.com indiaparenting.com::other,Top rightbabynamesworld.in momswhothink.com indiaparenting.com::Boards,Bottommuslimbabynames.net.in momswhothink.com::Food and Recipes,Middle right indiaparenting.com::Homepage,Multiple locationshindubabynames.org.in momswhothink.com::Food and Recipes,Top center indiaparenting.com::Inside Pages,Middle leftbabynameslist.in momswhothink.com::Food and Recipes,Middle kiasuparents.combabynames.com::Homepage,Top right mydailymoment.com indiaparenting.com::Inner pages,Topbabynameguide.com allparenting.combabynology.com indiaparenting.com::IndiaParenting,Bottom centerbabynamescountry.com indiaparenting.com::Other,Middle leftbabycenter.com.my indiaparenting.com::other,Top leftbabynames.com indiaparenting.com::Parenting and Pregnanacy,Topbabynamespedia.com parentssquare.com::Homepage, Top centerbabynames.org.uk indiaparenting.com::Indiaprenting.com Inside pages,Top rightallbabynames4u.com parentingnation.combabycentre.co.uk
Media Plan
Increase Engagement Ideas
• Signup for Newsletter
• Ask the expert
• Comment using Facebook id
• Retargeting users whenever site is updated
KPI‘s
• Number of clicks -- 24,510• Number of Visits– 20,000• Visitors/Unique Visitors, -- 15000.• Bounce Rate: less than 50%
Thank You
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