Michurin KLO presentation

Greetings!

أأههللاا ووسسههللاا!

360° campaign Big idea

Media-neutral idea Creative platform

ففككررةة رراائئععةة ممننصصةة االلإإببددااععييةة

No matter how you call it.

If one and the same idea is easily adaptable to any channel - it's almost a guarantee that your

advertising campaign is effective!

Promotional message: Win 2400 liters of fuel!

Communication idea: You will have so much fuel that you will

feel like a real Arab sheikh.

This idea allowed us to maintain the integrity of

the campaign in all communication channels.

Print advertising

Print advertising

Radio 1.  Navigator

SFX: A person gets into the car A mechanical female voice: You have chosen the route: Kyiv - Dubai. In one thousand

kilometers turn right. Announcer: Now you have enough fuel for any trip! Join the campaign from KLO network of filling stations! Win a year of free refills and feel like a real sheikh. Venue - KLO network of filling stations. Details on www.yousystem.com.ua The campaign runs from 23.04.2012 to 31.09.2012.

Play here:

Radio 2. Marriage registration authority

SFX: Sounds of a wedding march Female voice 1: Do you agree Anna... Oksana, Irina, Olga, Tatiana and Marina to become wives of Ivan? Women's voices (in chorus): We do! Female voice 1: I declare you husband and wives! Announcer: Want to be a real sheikh? Join the campaign from KLO network of filling stations! Win a year of free refills and feel like a real oil magnate from the East. Venue - KLO network of filling stations. Details on www.yousystem.com.ua The campaign runs from 23.04.2012 to 31.09.2012.

Play here:

Radio 3. Police

SFX: Sounds of a busy road SFX: Police whistle Male voice: Sergeant Petrenko, inspection of documents! So, (reads) Suleiman bin Kravchuk... Sorry for the inconvenience, Mr. Sheikh! Have a good day! Announcer: Want to be a real sheikh? Join the campaign from KLO network of filling stations! Win a year of free refills and feel like a real oil magnate from the East. Venue - KLO network of filling stations. Details on www.yousystem.com.ua The campaign runs from 23.04.2012 to 31.09.2012.

Play here:

Event

The idea of "Sheikh" gave life to a thematic event of "KLO" entitled “It is easy to become a sheikh”.

All guests were dressed as sheikhs and greeted by beautiful girls in eastern garments. Attributes of sheikh lives: carpets,

hookahs, sweets, fans of feathers - all this created an atmosphere of a genuine palace of a wealthy sheik. This was

the place for awarding the winner of the campaign, who received 2400 liters of fuel for a year.

Event

Result

To put it simply:

In the promotion period the number of visitors at KLO petrol filling

network has doubled, and at the end of the campaign the fuel sales

increased by 94% comparing to the sales level at the beginning of the

campaign.

Thank you for attention! ششككرراا للكك!