POP UP LEARNING IN KNOX PRESENTED BY LEANNE FITZGERALD & HEATHER MCTAGGART

POP UP LEARNING IN KNOX

PRESENTED BY

LEANNE FITZGERALD & HEATHER MCTAGGART

WHO ARE WE?

Learn Local in Knox

WHY POP UP EVENTS?

•Lack of engagement a problem for all•If we don’t reach people we can’t meet their needs•If we don’t reach people we aren’t economically viable or socially relevant

WHAT IS POP UP?

They are: Spontaneous A little quirky They come and go Create interest Inexpensive Opportunities to engage

Project Overview Five Learn Local providers in Knox to make use of

both empty retail spaces and other public places to engage the community in learning opportunities and expose it to our brand

The spaces include:• Libraries• Businesses & Shopping Centres• Schools • Licensed premises• Sporting Clubs• Cafes and much more….

INNOVATIVE APPROACH

• Build on a successful model from the business sector

• Mix delivery of learning with a marketing strategy

• Win win for all partners

Have a strong marketing campaign

Set up a strong marketing campaign informing customers

about the pop-up event to generate excitement to help pull in crowds.

Word-of-mouth marketing and social-media sharing helps

sustain the buzz and create a sense of intrigue, fun and spontaneity.

SHOWCASING OUR SUCCESSFUL

EVENTS

WORKPLACE BULLYING & HARRASMENT WORKSHOP

CONSTRUCTION COMPANY IN SCORESBY

POP UP DIGITAL PHOTOGRAPHY

CLASS IN LOCAL PARK

POP UP LAUNCH IN LOCAL TIPLEARNING TO RECYLE AND

REFASHION

POPPING UP WITH KNOX MOBILE LIBRARY BUS AT

SOCIAL HOUSING ESTATE

LEARN HOW TO USE AN IPAD CLASS

FIRST AID TRAINING FOR NEW MUMS

AT MATERNAL AND CHILD HEALTH CENTRE

HAIR BRAIDING CLASS

AT LOCAL DANCE STUDIO

ADULT LEANER’S

WEEK

POP UP DISPLAY ATWESTFIELD KNOX CITY

MassageBelly dancingComputing

Business SupportFirst Aid Training

LESSONS LEARNED ….

• Make the partnership worthwhile for all partners

• Market effectively

• Take risks

• Success can be measured in many ways