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Assessment Item 4”Cause- related Marketing”Marte Fredriksen
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WHO?Australian unemployed workers union is a helping
orgnisation that helps unemployed to get a job.
Currently in Australia, there are around 750,000 unem-
ployed people, as well as roughly 900,000 people who
are underemployed. Altogether, that means there is ten
job seekers for every job vacancy.
GOAL:Our main goal is to decrease the unemployment,
help as many we can to get a job.
”The more difficult the government makes it to be
unemployed, the more desperate the unemployed
will be to accept work; any work.”
HOW?Sløyd is cooparating with Grocer & Grind to
support AUWU. By purchasing a designed coffee cup from Grocer & Grind you will get refill with
coffee for only AUD 3 and we’ll donate the profits to Australian Unemployed Workers Union.
Coffee cup
Banner
Poster
Campaign movie
https://www.youtube.com/watch?v=afYQ-h3XV8Y&feature=youtu.be
Thank you!
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