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Robin Hood
Case Study
Gesto Estratgica e Comercial
Elaborado por:Joana Paulo n 72455 Mestrado Integrado em Engenharia Biomdica
Joana Correia n 62844 Mestrado Integrado em Engenharia Fsica e TecnolgicaMarta Ornelas n 62840 Mestrado Integrado em Engenharia Biomdica
Sal Costa n 72408 Mestrado Integrado em Engenharia Biomdica
Lisboa, Outubro de 2012
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Executive Summary
Kill Sheriff
Dismemberment of the Group
Geographic expansion
Recruitment controlled
Help of Barons
Common Objective
Loyalty
Efficient logistics
Strategic Plan Structure
STRATE
GY
SUCCESS
FACTORS
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Introduction
Revolt ofRobin Hood
TrainingGroup
Uncontrolledgrowth of
group
Economic riskmanagement
Alternativeroutes for the
rich ones
Setting ratesfor everyone
Sheriffempowerment
SWOT
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Market Definition - Segmentation
Mugged People in Sherwood
Marketers
Richpeople
Market Segmentation:specific group of consumers who haveneeds and / or similar features
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Analysis of the External Environment
Entry of newcompetitors:
very low
Substituteproducts or
services: verylow
Negotiationpower of
customers:Medium
Powernegotiation ofsupplier: high
Rivalry among
competitors: toohigh
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Internal Environment Analysis
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Analysis of the Competitive Position
of the Company/Organization
SCF - Sucess Critical Factors
Robin Hood was a good leader;
Popularity Rob fromthe rich and give to the poor;
Experience in training new recruits and stoling travelers;
The bands organization in departments;
Groups location;
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SWOT
Analysis
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Robin Hood andhis band
Definition of Strategy
Fig.2: BCG matrix,
*Picture edited from appointments theoretical classes 2012-2013, chapter 3, strategic management;
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Recommendations and conclusions
The current strategy must be changed!
Human Resources need to bereconsidered
A new recruitment process
Focus on training of the group
The internal structure should be adapted
to new challenges
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Conclusions and Recomendations
ExecutiveDirector
Finances Cash
OperationManagement
Surveillance
Raids
HumanResources
Recrutment
Training
Logistics
Feeding
Farming
Buyingproducts
Shelter
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Recommendations and conclusions
Help theBarons restoreKing Richard to
power
Kill The Sheriff
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Thank you for your attention
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