Social Media for Museums

Social Media

A Little History

History is who we are and why we are the way we are.

-David C. McCullough

First…There Was The Internet

27 Years, 3 Months, 3 Days old

1,802,330,457 Users

259,561,000 Users in North America

76.2% of the North American Population

34,000 Searches Per Second

97% of Internet Uses Search

Less Than 13% Visit Page 2

11 Years Old

Second…There Was Search

Third…There is The Social Web

60% of Americans Use social media

89% of Women Use social media

5 Hours 35 Minutes: Time Spent on Social Networks Per Month

Most Trafficked Website Category on the Internet

105,779,710 Registered Users

300,000 More Users Added Every Day

600 Million Search Queries Per Day

Conversations Show In Google and Bing

Conversationally Targeted Advertising

Twitter – The ConversationCustomer Service Industry/Topic News

Message BroadcastBrand Monitoring

400,000,000+ Active Users This Year (and it’s speeding up)

100,000,000 Active Users Last Year

Very Business Friendly

Highly Targeted Advertising Network

Integrated Website Tools

Facebook – The Social Graph

Relevance

Relevance Example

Logged InNot Logged In

Not Logged In

Logged In

What Can You Do With A Page?

Recruit a “Fan” Club

Integrate events from Eventbrite

Understand your target demographic

Build a retail store

Customize all content on the tabs

Where Do I Start?

In Summary

Traditional Search is Becoming Less Relevant

Your Friend’s Opinion Has High Relevance

Just because they are not responding does not mean they are not watching

Facebook Will Own Web Traffic

http://www.forrester.com/Groundswell/profile_tool.html

Questions?

Take Away Tools

• HootSuite: Manages all social network accounts and provides analytics

• Open Graph: Makes your website social and relevant on Facebook

• WordPress: 80% search engine friendly out of the box and simple to update

• Facebook Ads: Cheap and easy way to advertise your Museum with narrowcasting

Company/Newsletter

Company Blog

Facebook/Linkedin

Twitter

Digital Marketing Frequency FunnelFrequency By W

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