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BAU là ... ...triển lãm thương mại và chuyên ngành hàng đầu thế giới Triển lãm là nơi kinh doanh, thiết lập quan hệ và cung cấp thông tin cho khách hàng đến từ lĩnh vực thiết kế toà nhà, xây dựng và quản lý dự án ...triển lãm về cải tiến công nghệ và giải pháp thực tiễn Triển lãm cung cấp các công nghệ mới nhất và tiên tiến nhất phục vụ xây dựng dân dụng và thương mại, trang trí nội thất, xây mới và cải tạo ...triển lãm toàn cầu 235,000 khách thăm quan và 2,000 doanh nghiệp trưng bày đến từ Đức và nhiều quốc gia khác trên thế giới. ...triển lãm truyền cảm hứng cho các kiến trúc sư và nhà thiết kế Triển lãm số một thế giới về thiết kế xây dựng: 50.000 khách thăm quan trong ngành kiến trúc và quy hoạch. ...triển lãm định hướng tương lai và phát triển bền vững Các giải pháp thực
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The future of building
Connecting Global Competence
BAU is ...
... business-focused and industry-wideBusiness, contacts and information platform for all professionals
involved in building design, construction and management . . . . . . . . . . . . . . . . . . . . . . . . 04
... innovative and solutions-orientedInnovations and new developments for residential and commercial construction
and interior fit-out—new-build and R&M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
... global and localover 230,000 visitors meet 2,000 exhibitors:
At home in Germany, No . 1 in Europe, the benchmark worldwide . . . . . . . . . . . . . . . . . . . . 08
... inspiring and excitingTop source of information:
for 60,000 planners and trade representatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
... visionary and sustainableReal solutions and forward-looking ideas for meeting
the global ecological and social challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
02
Register now:
www .bau-muenchen .com/application
Superlative and unique: World’s Leading Trade Fair for Architecture, Materials and Systems
Experience the future of building: 17 halls, more than 180,000 square meters of exhibition
space, packed with solutions and innovations from over 2,000 exhibitors from 41 countries .
Not surprisingly, in 2013 this premier showcase attracted crowds of trade visitors—some
230,000 in total, who flocked to Munich from all parts of the globe .
This success was only possible because of you—the exhibitors at BAU . Because you, with your
ideas and solutions, are the ones who shape the future of building, and bring it alive for the trade
audience every two years at BAU .
Once again there are highly persuasive arguments why you should exhibit at BAU 2015 . Find out
just what they are in this brochure, and soon you and your business will be enjoying the benefits
of this unique, world-leading platform taking place in Munich from January 19 to 24, 2015 .
Yours sincerely,
Your BAU Team
03
Business-focused and industry-wide:Business, contacts and information platform for all professionals involved in building design, construction and management
The sector meeting place ...BAU is a must for the entire international building
and construction industry . The exhibitors at this show,
from young start-ups to market leaders, all know that
here the trade audience is of the very highest quality:
from architects and planners, building tradesmen and
representatives to R&D and investors .
... with a clear orientation The success of BAU is the result of very careful plan-
ning and management . The structure of the exhibition
sections and the visitor groups targeted are precisely
aligned to suit the needs of both supply and demand .
That’s what makes this world-beating trade fair the
best place for you as an exhibitor to seek out new
business and conquer international markets .
Goal achievement*
Exhibitors
Preparing for follow-on business 86%
New business contacts 85%
Meeting existing business partners 83%
Visitors
Preparing for investment 94%
New business contacts 88%
Meeting existing business partners 96%
* Proportion of exhibitors/visitors at BAU 2013, who rated their goal achievement as “excellent to good .”
232,901 visitors from all over the world
attended BAU 2013 . Specifically:
from Germany 172,752 | 74%
from abroad 60,149 | 26%
Impressive visitor fi gures
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Trade visitors—Target groups
PlannersArchitects, interior designers, landscape designers, engineers, structural engineers,
local and central-government building authorities, energy consultants
InvestorsHousing associations, private and local-authority developers, real-estate managers,
fund managers, agents, retailers/retail chains, facility managers
Building tradesFloorers, roofers, screed layers, facade fitters, window/glass facade fitters, tilers, glaziers,
installation/heating engineers, plumbers, shopfitters, painters/varnishers, bricklayers/
concrete specialists, fitters, parquet-floorers, awnings/blinds fitters, carpenters, solar technology
specialists, plasterers/stuccoists, dry wallers, insulation fitters (thermal, sound), joiners
Building materials tradeBuilders merchants, DIY stores, other retail
Research, further educationResearch institutes, universities, master craftsmanship colleges, vocational/trade schools
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An extensive range of exhibits ...All the main trades and materials in one location:
Start-ups, SMEs and world market leaders alike all
come here to present their products and materials for
the future of the industry—and a host of practical
solutions designed to master the ever more complex
challenges of building .
... for new perspectivesThe fascination of BAU is not just because of the
products and services on show here . This event is and
continues to be the place to experience the future
of building every two years . You, too, can benefi t from
the new ideas and contacts found here, and tap into
exciting new potential and prospects for your business .
Innovative and solutions-oriented:Innovations and new developments for residential and commercial construction and interior fit-out—new-build and R&M
17 halls, providing 180,000 m2 of exhibition
space, were taken up by 2,060 exhibitors from
41 countries . Specifically:
from Germany 1,488 | 72%
from abroad 572 | 28%
Entire exhibition center taken up by BAU
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Exhibition sections All the main trades and materials gathered together in one place
Steel/Stainless steel/Zinc/Copper Profiles, systems, facades, sunshade systems, doors/gates/frames, machines/tools for steel processing
Locks/Fittings/Security Locks, cylinders, fittings, anti-intrusion systems, access-control systems
Stones/SoilsStones/soils, sand-lime brick, concrete, dry construction, pre-fabricated building, insulating materials, plasters, screeds
Gate/Parking systemsGate systems, parking systems, drive technology, doors/gates/frames
Doors and windows Wood, plastics, glass, aluminum, shutters, solar shading
Bricks/Roof constructionBricks, roof tiles, chimney-building materials, roof-building materials, dormer windows
Chemical building productsPlasters/varnishes/paints, adhesives, insulation materials, seals, building tools
AluminumProfiles, systems, facades, solar shading, windows, doors/gates/frames, machines/ tools for aluminum processing
Investing in the future Forums, associations, young companies
Stone/Cast stone
GlassGlass building materials, glass facades, glass structures, foils
Wood/Plastics Wood-based materials, plastics, interior work, timber construction
BAU IT Computer hardware and software for building
Floor coverings Elastic, textiles, rigid
Services
Building automation / control
Energy/Building systems HVAC technology, photovoltaics, solar thermal
Ceramics/Tiles
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Globally important ...Building professionals come to the World’s Leading
Trade Fair for Architecture, Materials and Systems
to seek out the latest solutions . This trade audience
comprises a high proportion of professionals from
the building trades—many from Germany—as well as
planners, architects and trade representatives from
all over the world .
... for your successAttracting over 60,000 international trade visitors,
BAU offers its exhibiting companies not only the op-
portunity to engage in dialog with top decision-makers
about the future of the industry—it also gives them
access to new international markets . Make sure you
make the most of the worldwide potential of BAU
to benefit your business .
High-quality contactsBAU is a real “Who’s Who” of the international building
industry:
83% of the exhibitors rate the international spread
among the visitors as “excellent to good”
80% of the visitors are decision-makers
95% of the exhibitors rate the quality of the
visitors as “excellent to good”Number of international visitors—a comparison
Global and local:Over 230,000 trade visitors meet 2,000 exhibitors: At home in Germany, No . 1 in Europe, the benchmark worldwide
Steady rise in international scope
25%
2011
59,94018%
2009
37,201
2013
60,149
26%
More interesting statistics about BAU 2013:
www .bau-muenchen .com/roundup
08
New contacts ...Attracting over 60,000 professionals from architec-
tural and planning offices, BAU is not just the world’s
number one platform for architects and engineers . In
2013 around 75,000 representatives from the build-
ing trades attended the show, looking for inspiration,
information, products and new business partners .
... lead to new businessPreparing for new investment and placing orders:
these are core goals for visitors at BAU . And over
90 percent of them are satisfied that they achieved
just that . For you, as an exhibitor, this spells a golden
opportunity to meet a motivated trade audience,
ready and willing to invest .
* Trade visitors in employment
Trade visitors* acc. to segment (in percent)
Research,
education and training
Housing and real estate
Builders’ merchants/
other retail
36
3227
32
Building trades/Fitting-out/
other trades
Architects/
architectural practices/
construction engineers/
planning offices
Inspiring and exciting: Top source of information:for 60,000 planners and 75,000 trade representatives
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Looking ahead ...As an innovations and inspiration platform BAU
presents specifi c solutions and new ideas on how to
master the ecological and social challenges facing
our world . In short: It has its fi nger on the pulse of
the building industry .
... and exploring topical themesThe key themes affecting the future of the industry
are refl ected in all areas of BAU . They shape the content
of the supporting program, which features forums,
congresses and symposia . And they are covered in all
the sections of the exhibition . As an exhibitor at BAU
you have the opportunity of engaging with a top-class
trade audience and telling them how your company is
meeting the challenges of the future .
Visionary and sustainable:Real solutions and forward-looking ideas for meeting the global ecological and social challenges
Information and inspiration:
You can relive some of the highlights from the
forums program at BAU 2013 in online videos—
take a look for yourself:
www.bau-muenchen.com/academybau
Academy BAU
Media reporting on BAU:
1,362 journalists from 33 countriescame to BAU 2013 to report on the show .
10
The “Long Night of Architecture”Since 2011, BAU has been delighting a wide audience
with its “Long Night of Architecture,” raising public
awareness of themes in architecture and building .
Impressively lit up against the night sky, Munich’s
architectural highlights have been opening their doors
and wowing visitors . Whet your appetite for the third
“Long Night of Architecture,” taking place during
BAU 2015, by taking a look at the most impressive
moments from 2013, in a three-minute video film at:
www.lange-nacht-der-architektur.de
That special BAU experience:Immerse yourself in the unique atmosphere of BAU
and discover the variety and diversity waiting for you
at the “World’s Leading Trade Fair for Architecture,
Materials and Systems .”
www.bau-muenchen.com/video
“Your key to trade fair success”Before, during and after the show, we will support you
and help you get the absolute maximum out of your
presentation here, e . g . by providing effective online
tools and targeted trade-fair training .
www.bau-muenchen.com/tradefairsuccess
BAU Info Talks:A unique opportunity to raise your public profile
ahead of the fair: Even before the show starts, we
give you the chance to come along and talk to
over 150 journalists from more than 20 countries .
www.bau-muenchen.com/informationtalks
Get in the mood for BAU 2015:
Full support for the exhibiting companies
11
CXXXXXX
Published by Messe München GmbH, Munich . Printed in Germany . Ausstellerbroschüre E/04/2013
Key facts—At a glance
Dates: Monday–Saturday,
January 19–24, 2015
Opening hours: Monday–Friday: 9:30–18:00
Saturday: 9:30–17:00
Venue: Messe München
Organizer: Messe München GmbH
Messegelände
81823 München, Germany
Start of placement planning: September 6, 2013
Contact: Tel . +49 89 949-201 15 /16 /17
Fax +49 89 949-201 19
projektleitung@bau-muenchen .de
www .bau-muenchen .com/application
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