Verte Café

Verte Café Revitalized Marketing Initiative

Katherine Grayson, Project Manager

Who is Verte Café?• Verte Café is a small, ethically sourced, local and community-based

café in the town of Bennington, VT

• Mission: to provide Bennington county with high quality and healthy foods at reasonable prices

Project: Revitalized Marketing Initiative

What

Why

When

How

Where

Who

Project GoalTo revamp our marketing techniques and bring in an overall goal of 25-

30% sale increases over the next two years (by 2016)

In order to achieve this goal, Verte Café must achieve a more prominent position in social media, specifically Facebook. We must also generate an official Website with prices, location, business information and other promotional materials such as photos, discounts and sales.

INFOGRAPHIC

Online Marketing Components

Website and Facebook Planning

* Have Wi-Fi in caféComcast – $49.99/mo.GoDaddy – domain name host - $12.99/year

Website Design Strategy

Facebook Promotion Strategy

Website Prototype

Facebook Prototype

DetaIled

Plan

PROJECT

TIMELINE

Build Plan(A different approach to a timeline, includes all high-level steps to complete project)

Test Strategy

Customer Satisfaction/Information

Sales Monitoring

Effectiveness of Methods

Support and Resources Needed

In order to perform these tests, Verte Café will need:

- QuickBooks Software- Records of social media performance- Computers- Capabilities to print surveys on each sales receipt- Suggestion box, suggestion/comments link on Website and Facebook page

Production PlanHigh Level Readiness Criteria

The following list is a high level checklist for the production phase of the Revitalized Marketing Initiative.

- Computer and Internet Capabilities- Team Communication - Research and Strategy - Initial Gathered Marketing Materials- Project Plan- Employee Training (for Website and Facebook design and management)- Risk Management Plan-Test Strategy- Method of Review

Works Cited"6 Key Elements to a Good Website." Marketing Mojo for Small Business. Webs, 28 Feb. 2012. Web. 12 Feb. 2014.

"Infographic Generator” Venngage. N.p., n.d. Web. 10 Feb. 2014.

"Domain Names." GoDaddy. N.p., n.d. Web. 12 Feb. 2014.

Heibutzki, Ralph. "The Average Profits for a Small Cafe." Chron. N.p., n.d. Web. 09 Feb. 2014.

Larson, Elizabeth, and Richard Larson. "How To Create A Clear Project Plan." Computer Weekly. N.p., n.d. Web. 19 Feb. 2014.

Porterfield, Amy. "9 Facebook Marketing Strategies To Build Super Fans." Social Media Examiner. N.p., 26 Sept. 2011. Web. 19 Feb. 2014.

Ross, Peggy. "Production Readiness Checklist." Wiki. University of Washington, 26 Feb. 2013. Web. 23 Apr. 2014.

Singh, Inder P. "Example Test Strategy." Software Testing Space. BlogSpot, 19 Mar. 2014. Web. 20 Apr. 2014.

W, Steve. "7 Common Reasons For Poor Marketing Results." Results Easy. N.p., 12 June 2013. Web. 09 Feb. 2014.

Young, Wesley. "8 Tips For Planning Your Small Business' 2014 Marketing Strategy." Search Engine Land. N.p., 9 Dec. 2013. Web. 09 Feb. 2014.