Vuk Ćosić: Kako biti korak pred trendi in dva koraka pred konkurenco

www.diggit.si

www.diggit.si www.diggit.siOrganizatorja:

Vuk talkIng@SUPPERMAN

TOC1. TEORIJA

2. VREDNOTE

3. IZZIV

4. PRIMER

5. TAKEAWAY

0tema

ZAKAJ SMO TU

MUHA ENODNEVNICA

IREVERZIBILNA SPREMEMBA

AKTIVNI

PASIVNI :( :)

:)) :))))

1teorIja

motIvacIjaIDEJA INTERES KOMUNIKACIJA DRUZBA

-

CAS-

DRUZBOTV

ORNOST

-

ZNANOST

UMETNOST

posel

polItIka

RELIGIJA

vojska

TEHNIKA

oblIkovanje

medIJI

marketIng

pravo

znanost

umetnost

ODNOSIZNANOSTUMETNOST

posel

polItIka

RELIGIJA

vojska

TEHNIKA

oblIkovanje

medIJI

marketIng

pravo

znanostumetnost

IDEJA

INTERES

DRUZBA-

KOMUNIKACIJA

2VREDNOTE

“someone who was characterIzed

by self-centeredness and

concerned almost exclusIvely

wIth prIvate - as opposed to

publIc - affaIrs”

http://en.wIkIpedIa.org/wIKI/IdIot

ἰδιώτης, idiōtēs

“a practIce should be followed

not because It Is reQuIred by

BIblIcal law, but because It

helps avoId socIal DISHARMONY”

http://en.wIkIpedIa.org/wIKI/TIkkun_olam

TIkkun Olam

3IZZIV

1. VpraSajo nas za mnenje

2. Smo celo prI odloCanju

3. VzdrZujemo sIsteme

MAJHNI SMO, A:

Svercamo vrednote tudI Ce noCemo.

Kaj, Ce bI to delalI namerno?

REALNOST

• Transparentnost (WIkIleaks, SupervIzor)

• DIalog (SocIal MedIa)

• TrajnostnI razvoj (TrIpple bottom lIne)

• Intelektualna lastnIna (ACTA)

• PrIvatnost (Street vIew, Newsfeed)

• Net neutralIty (In druga Infrastruktura)

IMEJMO MNENJE

• Open data

• ArhItektura partIcIpacIje

• DejanskI crowdsourcIng

• CreatIve commons (or smth...)

PREDLAGAJMO

http://en.wIkIpedIa.org/wIkI/Keystone_specIes

VzdrZujmo“A keystone specIes Is a specIes that has a dIsproportIonately large effect on Its envIronment relatIve to Its abundance.”

4PRIMER

L. 2002 podravka hotela BANNERJE ZA VEGETO, AMPAK:

• POMAGAJMO AMATERJEM KUHATI

• SODELOVANJE MED PLEMENI

• SOLIDARNOST IN NE TEKMOVANJE

COOLINARIKA

• >100.000 uporabnISKIH RECEPTOV

• 1.750.000 unIques/mth

• 50 mIO pagevIews/mth

5takeaway

SUPERSTRNJENO

PRODUCT DISCOVERY: product / market fIt

PURPOSE DISCOVERY: product / socIETY fIt

vuk.cosIC@GMAIL.COM@SUPPERMAN