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You Can Fool Allof the People
All of the Time
Brian FitzpatrickEngineering Manager, Google Chicago
PyConThe Ides of March, 2008
High Level
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Three Good Reasons to Lie to Your Users
Perception is9/10 of the Law
So
Customer ServiceCtsv
Marketing
Mktg
Respect
Trust
Truth
Truth
Lying
Additive
Time Goes On
Users
Complexity
Mor
e
Tech Savviness
Despair
Not Doomed
Really Hard
Trust
Hard Problem
Now What?
Keep It Simple
First,
Don’t Be Lazy
Second,
“Enter letters and numbers only. Do not enter spaces, dashes or other special characters.”
Eat Flaming Death
Oh. My. God.
Hate
Put Users First
Third,
Listen
“Do what I want, not what I say”
Speed Matters
Fourth,
Time Goes On
Incr
easi
ngDespair
Laten
cyActiveUsers
“We Need More Sizzle!”
20 requests/dayx
365 daysx
1,000,000 users
500 millisecondsx
116 years
Stop KillingYour Users
So
Keep It SimpleDon’t Be LazyPut Users FirstSpeed Matters
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