Deca pont(eng)

Ten Stair-

steps for the

Start-up's Pyramid

Clients 

Ten stair-steps

for the start-up's pyramid

Team

Project 

Entre-preneur

Entrepreneur

Ten stair-steps

for the start-up's pyramid

Project

Satisfaction

Price 

Ten stair-steps

for the start-up's pyramid

Team

Leadership

Complementary

Relationships

Ten stair-steps

for the start-up's pyramid

ClientsSegmentation

Communication

Sales

Loyalty 

Ten stair-steps

for the start-up's pyramid

Must have clear what is undertaking and has vocation,skills and attitude for it.

In parallel, must have 40% of the funded resources needed to launch the project. (1/3 of total)

He should count on his main strong point and his weak point to compensate it.

Entre-preneur

ProjectSatisfaction

Price

It must be a product or service that can be materialized,functions, has utility and provides some differential advantage on what already exists in the market.

(Must evolve from Idea to Project)

Satisfaction

It should clearly satisfy consumer needs and cover them effectively.

ProjectSatisfaction

Price

Price

Paying whom and how much. You must ask customers how they value the new product / service and how much they would be willing to pay.

(Market Research)

TeamLeadership

ComplementaryRelationships

It is the cornerstone of the new business because has to manage everything

LeadershipThere must clearly have a project leader.

And if leadership is shared, the figure of the triangle,in any variation thereof, is the best.

TeamLeadership

ComplementaryRelationships

Complementary

They should complement the three basic functions of the company:

• Financial

• Commercial

• and Technical

TeamLeadership

ComplementaryRelationships

Relationships

It should clearly be established roles, responsibilities, dedication and remuneration of team members.

And the relationships between them,

  both ownership level   as a professional.

ClientsSegmentation

CommunicationSales

Loyalty

Segmentation

It must be determined the target market for the product//service and identify prospects, interested and customers. If there is a secondary target group it must be defined and consider his importance.

(Market Research)

ClientsSegmentation

CommunicationSales

Loyalty

Communication

You must define concisely the product or service in relation to satisfying the needs and secondarily, their benefits and operability.

Establish communication channels and the way to advertise it.

ClientsSegmentation

CommunicationSales

Loyalty

Sales

The company’s main objective is sell and collect in a market where people hardly buy and company must sell.

Determine sales channels and means to cover them.

ClientsSegmentation

CommunicationSales

Loyalty

Loyalty

First loyalty act is buying but company must sale more product (trade-up) or new products (cross-selling).

Customer must grow with us !

ClientsSegmentation

CommunicationSales

Loyalty 

Ten stair-steps

for the start-up's pyramid

TeamLeadership

ComplementaryRelationships

ProjectSatisfaction

Price 

Entre-preneur